Increase Your Revenue with IBM Informix 11 7

Topics § Introduction - Sapna Muralikrishnan (5 mins) § 2012 Channel Sales Initiatives - Gary Proctor (15 mins) § Informix Analytics - Go To Market Tips and Update from the lab - Dennis Allen (15 mins) § Informix Genero - Go To Market Tips and Update from the lab - Douglas Dailey (15 mins) § Marketing Collateral Update - Sapna Muralikrishnan (10 mins) § Q&A 1 © 2012 IBM Corporation

2012 Channel Sales Initiatives Gary Proctor Business Development, Informix Channels © 2012 IBM Corporation

Informix 11. 7 – The Beginning of the Next Decade of IBM Informix § Informix Cluster expands the industry's most comprehensive set of high availability options on heterogeneous, low cost hw (competitive differentiator!) § Informix Analytics speed analytical queries and lower costs by up to 100 times (competitive differentiator!) § Time Series Analysis respond to high volumes of time related data in dramatically less storage and much faster query performance (competitive differentiator!) § Genero – 4 GL Application Modernization increase developer efficiency; expand applications to cloud and mobility environments § Embedded and Autonomic enhancements respond to changes without intervention; deploy with little or NO on going DBA support. § Performance enhancements mean faster work flow processing, quicker decisions, less servers, and fewer resources § Low Total Cost of Ownership make Informix cost at least 31% less than Microsoft SQL Server* 3 © 2012 IBM Corporation

Informix 11. 7 Creating Growth Opportunities for ISVs Free editions to drive adoption and new solutions Informix Developer Edition Informix Growth Edition • Full functionality, limited scalability • Ideal for small to medium size business • Rich HA options • Shared disk clustering/grid • 4 sockets, 16 cores, 16 GB memory • All platforms • 1 core, 1 GB memory, 20 connections, 8 GB dbspace • Free to download, develop, test • All platforms Informix Innovator-C Edition • Ideal for small applications, includes HA • Free to download and deploy in production • Redistribution requires separate license • 1 socket, 4 cores, 2 GB memory • All platforms Informix Ultimate Edition • Full enterprise class functions for all businesses • Unlimited grid/scalability • Optional compression feature • All platforms Highly competitive Windows/Mac edition for purchase Highly Warehouse editions for purchase Informix Choice Edition for Windows and Mac OSX Informix Warehouse Editions for Growth and Ultimate Editions • Ideal for small to medium size business • Limited replication, 2 node grid • 2 sockets, 8 cores, 8 GB memory • Windows and Mac OSX 4 Greater value editions for-purchase Ideal for small to medium size business • Accelerator for near real time Analytics • Growth 48 GB Memory limit, Ultimate is unlimited • All Platforms © 2012 IBM Corporation

Informix for Availability and Scalability "The new flexible grid in Informix 11. 7 lets us manage 100+ geographically dispersed nodes from a single location, reducing our administration costs up to 80%. It also gives us the flexibility to have different hardware and operating systems in different clusters which helps keep costs low. The flexible grid technology promises measurable IT cost savings for any size business. " ~ Romana Opletalova, General Manager, d-Prog Ltd. • Scale globally • Manage easily • Balance workloads • Rolling Upgrades • Heterogeneous • Avoid platform lock-in • Ideal for the Cloud © 2012 IBM Corporation

Informix Cluster is a Game Changer § What is a grid? Grids are a form of distributed computing whereby a “super virtual computer” is composed of many networked loosely coupled computers acting together to perform very large tasks. § What is unique about Informix Flexible Grid? – ZERO downtime for maintenance and upgrades made EASY! • Rolling Upgrades make users much happier • No temporary hardware required • No database or application cloning required – – – Up and running in minutes Automatically propagate database objects throughout the grid Scale capacity when and where needed with Informix Flexible Grid Utilize heterogeneous HW and operating systems within the grid! Enable web-based services and cloud computing Easily manage all of this from a single location "The new flexible grid capability in Informix V 11. 7 lets us re-use old equipment and combine it with the use of new equipment to scale out across a grid that uses different types of hardware and operating systems. This is a real innovation that lowers our operating costs with less investment in hardware, and lets us leverage existing investments and resources. “ Hector De Santiago Ramirez, IT Infrastructure Manager, DHL 6 © 2012 IBM Corporation

Smarter Transportation and Shipping What’s smart? • Enhanced customer service with user insight into 500, 000 shipment checkpoints • Improved staff efficiencies with 12 X faster system backups/administration • Reduced IT costs through compatibility with multiple platforms Smarter Business Outcomes • Reclaimed staff productivity enables new customer services and applications • Rapid growth is matched by performance and ease of scale-out “By using the Flexible Grid feature of Informix 11. 7, our IT department has saved administrative time that can now be used to create new functionality and applications for our customers. ” ~ Felipe Villegas, CIO, DHL Express Mexico © 2012 IBM Corporation

Informix for your Private Cloud Why Informix? Ø Only database that can be utilized and provisioned in a cloud model on heterogeneous, commodity hardware Ø Competitors’ offering is “more capital investment intensive” in hardware Ø Easily manage the entire environment from a single console using a comprehensive set of administration commands. Ø Modern development environment for cloud and mobile technology deployments Ø Provide around-the-clock services with virtually NO downtime, even for routine maintenance and upgrades Ø Manage workload utilization cost effectively for both OLTP and Decision Support applications © 2012 IBM Corporation

ERP as a Service SUPPLY CHAIN Database INVENTORY database ORDER database Informix Cloud Console Application Cloud Services by service provider Saa. S providers want their infrastructure on a cloud Service provider builds and manages the infrastructure Support multi-tenancy models, manage database provisioning and utilization © 2012 IBM Corporation

Informix for Smart Metering § Smart Meters Solves Real Problems – Real time information on energy usage § Benefits for people – Gain control over personal energy usage – Modify electrical consumption • • California study – reductions 5. 7% to 8. 7% Norwegian study - reductions of 9% UK study reduction of 12% Oncor Texas, reductions of 5%-10% § Benefits for power companies – Develop new innovative rate plans – Avoid building new plants – Avoid buyer power from other sources – Meet “green” standards – Reliable power restored quicker after outages 10 02/11/2011 EDF 1 IBM Confidential © 2012 IBM Corporation

100 Million Smart Meter Benchmark: Summary AMT SYBEX/ IBM Time. Series § 100 Million meters with 30 minute data intervals § Single 16 core Power 750 using 3. 7 TB of storage for 31 days of data § Daily readings loaded in less than 8 hours while processing billing calculations © 2012 IBM Corporation

Informix Time. Series vs Relational Database Systems Comparison of Published Benchmarks for Meter Data Management Meters Daily Reads Total Cores Total RAM DB cores App cores DB RAM App RAM 100 M 4. 9 B 16 500 16 shared 500 shared 5. 5 M 1. 06 B 456 3668 96 360 768 2900 Informix Time. Series The Competition * 5 times the performance < 1/5 the resources … with significantly simpler management using a single node system * Based on published Oracle benchmark http: //www. oracle. com/us/industries/utilities-meter-data-exadata-wp-486477. pdf 12 © 2012 IBM Corporation

Informix 11. 7 – Autonomics § Informix is easy! It just works! – Continued focus on autonomics and ease of administration – Nearly 25% of the Informix 11. 7 features simplify or reduce work for DBAs ics st i t a t le s rvers a t s of R se Automatic light scans on tables e storag c i t a Autom ns for ER s er lust c A n H/ dex in upt rr o of c n Automatically atioroute connections across the Informix Grid ific ot ic n t ma O ptim izer Automatically add CPU virtual processors au tom atica i ent m e g a an le m tab mat Auto o Aut rap actio ate m Auto Database extensions are automatically registered Automa te log w m Auto ioning s i v o r p Automa tically cl n oeannsneuctpionus nto E i t les c b e a u t o c s t e e d reosnour ion ces es atic d e applicat Automatic alloca tion of secondar y partition header lly co ntro ls buff er re ads pages "Informix 11. 7 will save up to 80% of DBA's time thanks to automated storage and memory management, automated task scheduler, and automated installation. The new Flexible Grid lets us use one command from a single location to create new nodes and propagate the DDL across the grid to all the necessary locations. " ~ Victor Vatyutov, Lead DBA , State Traffic Safety Inspection of Russian Interior Ministry 13 © 2012 IBM Corporation

Informix Autonomics Delivers… Self Healing § § Internally handle errors and retry when possible Automated DB Scheduler tasks added Automatically timeout idle users Automatic table storage optimization (compression) based on user defined parameters § Automatically allocate CPU VPs to match hardware/licensing when IDS starts Self Maintenance Self Configuring § Deployment Assistant / Utility § Build a package containing § (Optional) pre-built database(s) § Compresses the package § Deploy, decompress, and install the package on multiple systems § Can be used for media distribution such as CDs § Automated storage allocation § Allow existing chunks to be extended automatically § Add chunks automatically when space is low § Threshold used to determine when to add space 14 © 2012 IBM Corporation

Informix Analytics Go To Market Tips and Update from the lab Dennis Allen, WW

IWA = Extreme Value § Informix Extreme – Reliability: e 911 has run on Informix for more than 15 years and never had a down system – Availability: Customers average 1 DBA per 3000 instances. Hundreds of thousands of installs that require no administration § Warehouse Extreme – Columnar, In Memory: Terabytes of data per server, cluster across servers – Concurrency: Supports thousands of concurrent connections, using standard SQL § Accelerator Extreme – Query Performance: Individual queries >1500 Times Faster – Average customer query acceleration > 100 times faster – Transparency: No Admin, No Tuning, No Aggregation Extreme Value means Winning Performance © 2012 IBM Corporation

Informix Warehouse Accelerator How is it different? What is it? The Informix Warehouse Accelerator (IWA) is § Performance. Unprecedented response an In-Memory Columnar database that provides responses to queries in seconds that normally take hours or days. IWA is workload optimized, appliance-like, and enables the integration of business insights into operational processes times to enable 'train of thought' analysis often blocked by poor query performance. § Concurrency: Supports thousands of user connections to enable Smart Corporate Dashboards, and Real Time Applications § Integration. Connects to IDS, with no Application updates required. § Transparency. applications connected to IDS, are entirely unaware of IUWE § Simplified administration. appliance-like hands-free operations, eliminating database tuning tasks to drive winning strategies. Analytics at the Speed of Thought! © 2012 IBM Corporation

What BI Used to Look Like Client Apps BI Queries Data Warehouse Server Data Warehouses §Are great at storing enterprise data BI Tool §Are expensive to implement and maintain §Support a few long running queries © 2012 IBM Corporation

What BI Looks Like Now with IWA Client Apps Data Warehouse Server BI Queries IWA Server IWA retains some or all of the DW data in memory IWA accelerates complex queries, up to 1500 X BI Tool IWA provides all of the capabilities of Informix, including supporting a large number of concurrent users IWA requires no Admin © 2012 IBM Corporation

64 -bit processor RAM in TB Number of Occurrences Informix Warehouse Accelerator Frequency Partitioning Rare values Common Values … … 11111 0 01001 0 … … & 1111 0 == 0 1110 Compressed Predicate Evaluation A 1 D 1 G 1 A 2 D 2 G 2 A 3 D 3 G 3 A 4 D 4 G 4 SIMD © 2012 IBM Corporation

Simplicity, Flexibility, Choice IBM Data Warehouse & Analytics Solutions IBM Netezza IBM Smart Analytics System IBM Info. Sphere Warehouse IBM Informix Warehouse True Appliance Flexible Integrated System Custom Solution Warehouse Accelerators Information Management Portfolio (Information Server, MDM, Streams, etc) Simplicity The right mix of simplicity and flexibility Flexibility © 2012 IBM Corporation

IWA Product Summary for 2011 Milestones: Key Product Characteristics: -Initial Product Launch of IUWE at end of Q 1 2011 -Only IBM Information Management offering for in-memory columnar database designed for warehousing and analytics -Added IGWE at end of Q 3 2011 -Exceeded an aggressive sales target in its 1 st year -Customers in 4 different continents across multiple industries -Deploys on commodity Linux-Intel hardware with IDS running mixedworkloads -Transparency of queries from BI tools -Extreme speed (e. g. 100 x) with no administration and tuning, e. g. indexes, partitioning, summary tables, cubes, etc. -Competitive pricing, especially for SMB customers © Copyright IBM Corporation, 2008 © 2012 IBM Corporation

IWA Customer Summary for 2011 Customer Profile: • Customers in Europe, Latin America, U. S. and Africa • Spans different industries such as Retail, Insurance, Transportation/Logistics, and Public Sector • Strong partner participation resulting in 70% of deals • Partner solutions based on IWA • Customers with existing warehouse deployment and new deployments • Existing IDS customers and new customers • Beating competition in performance and much lower cost of ownership including Teradata, SQL Server, Greenplum and Vectorwise © Copyright IBM Corporation, 2008 © 2012 IBM Corporation

Informix Warehouse Offerings §Ultimate Warehouse Edition §(IUWE) §Growth Warehouse Edition §(IGWE) § Fully Featured Includes IWA & Storage Optimization/Compression § Includes IWA § Unlimited scalability Informix: 16 cores, 16 GB RAM max IWA: 16 cores, 48 GB RAM max *High-End *Mid-Range § § 4 64 -bit Platforms; §IWA runs on Linux-Intel 64 § Informix: 4 64 -bit Platforms; §IWA runs on Linux-Intel 64 © 2012 IBM Corporation

IWA Accelerating Feature Improvements Released: § Workload Analyzer – Designs your Mart based on your Queries § Locales Support – WW language support § Data Currency – Keep IWA running, while loading data -----------------------------------------------More in 2012: § Clustering – Spread Data over Multiple Nodes, for Speed and Scale § Incremental Partition Refreshes – Only Refresh the Deltas § Support Flex. Grid configurations – Run IWA from a Secondary § Further Integration with Cognos and other BI tools © 2012 IBM Corporation

Informix Genero Go To Market Tips and Update from the lab Doug Dailey, Informix

From Character-based to Experience-based …. Desktop Clients Web Browser Linux Mobile Devices Cloud 28

Latest News for Informix Genero § Informix Genero v 2. 40 was announced on March 6 th § 90 -day evaluation software available for download § Developer Certification Exam is now available § Education & Training orderable via ibm. com in the United States § Delivering enablement sessions: ü Paris, France ü Malaysia ü Mexico City, Mexico ü Bogota, Colombia ü Miami, FL © 2012 IBM Corporation

Business Partners are Selling Informix Genero § Differentiate through main value statements Single code stream, one binary, many platforms and different deployments No license manager, IBM portfolio, open database interface, no re-writes! § Deals and deal sizes – IBM expects a much larger footprint in 2012 § Where is the product selling? § What types of opportunities are there? • • • Feedback from partners is good in that there a lot of opportunities to work Genero into IBM deals Services opportunities are there for migrations & consulting services (IBM needs your help) Net new development (cost of development compared to Java and. NET) CRM applications abound in 4 GL; great opportunities to migrate OTM campaigns should generate some leads; contact Gary Proctor for these The Cloud. There is a lot of emphasis on virtualized appliances and private and public clouds § Some Keys to selling ü Demonstrating the value ü Proof of Concepts – 1 to 2 screens and a report. Keep it short & sweet! ü Sizing - Typically 1: 1. Web is best suited for PVU or Socket ü Finding the right metrics – Socket pricing on Growth is the best $value ü Skills – Work to schedule an enablement session and grow skills © 2012 IBM Corporation

What’s New in Informix Genero? § Language enhancements § Improved Web Performance & Rendering via HTML 5 § Improved Studio ergonomics – Genero Web client support – Business Application Modeller – Application Generator – Database Manager – Workspaces § Report Writer § Business Application Modeller enhancements § Database Manager, Project Manager, Source Code Manager, etc. © 2012 IBM Corporation

Language Enhancements • SQL – END SQL blocks • SQL type LVARCHAR in DDL • IIF and NVL SQL operators • IF NOT EXISTS and IF EXISTS • CASE expressions • Select SKIP, FIRST, MIDDLE, LIMIT • Savepoints and Rollback to Savepoints • DISPLAY ARRAY list modification triggers • Built-in find in DISPLAY ARRAY and INPUT ARRAY • Built-in seek in DISPLAY ARRAY • Aggregate fields for table summary line • Short-circuit evaluation option © 2012 IBM Corporation

Web Performance and Capabilities Genero Web Performance § Less memory consumed for GWC rendering § Less data traffic for tables and windows § Better stack management in threads Genero Web Capabilities § MS Silverlight “full” theme support and HTML 5 § Support for cookies § Support for SOAP 1. 2 and SOAP fault § Support for WS-Addressing 1. 0 § Support for “stateful” services § API and settings improvements for encryption, network and security © 2012 IBM Corporation

MS Silverlight Improvements and HTML 5 Introduction § GDC features supported § Tables & frozen columns settings § Decoration styles § Rich. Text § Download window § Type-ahead support § Basic 4 GL feature set § Desktop Client look/feel § Type-ahead § Ability to work disconnected § i. Pad® & i. Phone ® © 2012 IBM Corporation

Genero Report Writer § New output formats for 2007/2010 Excel and Word (. xlsx and. rtf) § Datamatrix bar codes – encode text and binary – encode up to 1558 code words § Support for hyperlinks (mailto, external and local sources) § New gzip compression of data works with the Desktop Client § Now encodes. jpg images in PDF files § Preview & printing of all diagram types (sequence, component, dependency, etc. ) © 2012 IBM Corporation

Business Application Modeling Create applications from a model not from scratch! 1. Model driven approach to generate business logic, instead of writing from scratch! 2. Design database, forms, BAM diagrams to define the workflow of your application 3. Generate code for reports and base templates 4. Generic demo included 5. Great for CRUD apps and Experts with customized needs 6. Great tool for prototyping Apps for customers © 2012 IBM Corporation

What are Your Next Steps § Download Informix Genero v 2. 40 evaluation software https: //www 14. software. ibm. com/webapp/iwm/web/reg/download. do? source=sw g-in-genero&S_PKG=dl&lang=en_US&cp=UTF-8 § Attend the IIUG Conference in San Diego, CA (April 22 -25) Genero Track with 14 sessions § Sign-up for the Genero Boot Camp at the IBM La Jolla Facility (April 26 th) http: //ibm-informix. eventbrite. com/ § Ask your IBM representative about scheduling an Enablement Session § Keep your eyes open for an upcoming Po. T on Informix Genero Similar to what is now available for IWA including a demo platform for sellers © 2012 IBM Corporation

Informix Genero Links § Informix Genero – What’s New info in each User Guide http: //publib. boulder. ibm. com/infocenter/idshelp/v 117/index. jsp? topic=%2 Fcom. ibm. pr ognode. doc%2 Fgenero. htm § Download Informix Genero Evaluation Software https: //www 14. software. ibm. com/webapp/iwm/web/reg/download. do? source=swg-ingenero&S_PKG=dl&lang=en_US&cp=UTF-8 § Informix Genero Developer Certification Exam http: //www-03. ibm. com/certify/tests/edu 559. shtml § Informix Genero Education & Training http: //www 304. ibm. com/jct 03001 c/services/learning/ites. wss/us/en? page. Type=course_search&s ort. By=5&search. Type=1&sort. Direction=9&include. Not. Scheduled=15&row. Start=0&row s. To. Return=20&max. Search. Results=200&language=en&country=us&search. String=Ge nero § Informix Genero System Requirements http: //www-01. ibm. com/support/docview. wss? uid=swg 27020985 § Informix Genero You. Tube Channel http: //www. youtube. com/user/IBMInformix. Genero 38 © 2012 IBM Corporation

Marketing Collateral Update Sapna Muralikrishnan Informix Channel Marketing © 2012 IBM Corporation

§ 3% - 20% Incremental §Payout Opportunity Up To Double SVI Competitive Incentive §for Approved Competitive for Information Management Software §Displacement Deals! Sell Only Identify and Sell Enterprise End User With Customer Reference 5% standard SVI fee 10% standard SVI fee 5% incremental competitive incentive 10% incremental competitive incentive 10% SVI Fees Total 20% SVI Fees Total General Business End User 10% standard SVI fee 20% standard SVI fee 10% incremental competitive incentive 20% SVI fees Total 40% SVI Fees Total Enterprise End User Without Customer Reference 5% standard SVI fee 10% standard SVI fee 3% incremental competitive incentive 6% incremental competitive incentive 8% SVI Fees Total 16% SVI Fees General Business End User 10% standard SVI fee 20% standard SVI fee 6% incremental competitive incentive 12% incremental competitive incentive 16% SVI fees Total 32% SVI Fees © 2012 IBM Corporation

Blue / Blue Element 1: “Sell It – Get It” Build loyalty with System X BPs by leveraging SW SWG New incentive for selling IBM HW and SW on a single client order High Volume High End Blade. Ce nter Stora ge x 3650 - 2 socket X 3850 X 5 4 socket HS 22 DS 35 00 X 3550 - 2 socket X 3690 X 5 2 socket HS 22 V V 7000 Open Authorized All Brand Selected Target Partners X 3630 - 2 socket HX 5 Web. Sphere, DB 2 Cognos VAD HW BPs as primary target No changes to product authorization requirements BP must resell both HW and SW fulfillment on a client order Incentive: Rebate Incentive: 5% of HW, 15% of SW – VAD/BP Split: 25%/75% Minimum order: $50 K USD Maximum size: None Order content ratio requirement: 30% minimum HW or SW contribution per order BP HW+SW Client e. g. : $100 K client deal - HW or SW content cannot be less than 30 K individually If less, payment capped at 30% ratio rule Customer set: All customer sets, (IA: still under review), no ELA accounts 41 IBM Confidential © 2012 IBM Corporation

Blue / Blue Sell It – Get It Open Products: All Authorized Products: Runtime DB 2 Informix Info. Sphere Warehouse Solution Bundles SWG Brands have other eligible products and solution bundles Ser ver x or Life Cycle Management p x or Information Integration p Data Warehousing & x or Analytics p x or Big Data Analytics p 42 Stora ge SWG Multiple Optim Products Multiple Info. Sphere Products Multiple Warehousing Products Info. Sphere War Multiple Big Data Products IBM Confidential © 2012 IBM Corporation

Discover Informix Event-in-a-Box A complete kit for business partners to run their own Informix event § New graphics § New invitations § New presentations focusing on key plays § Updated offers § Updated videos https: //www-304. ibm. com/partnerworld/wps/servlet/mem/Content. Handler/D 192626 G 32869 F 18 © 2012 IBM Corporation

Informix Business Partner Portal One-stop-clicking to Informix resources http: //tinyurl. com/Informix-BP-Enablement-Site © 2012 IBM

Information Management Industry Templates Create effective industry collateral at low cost What is available? • 4 page Industry Solution Briefs that provide: – IBM consistent industry messaging – IBM Smarter Planet look and feel – Easy to insert the business benefits of the IBM Products integrated in partner solutions – Partner logos, description of the partner solution and partner contact information – Create a solution brief in under an hour from start to finish at no-cost – $4, 000 savings compared to development of a custom 4 page solution brief using an external marketing agency • Industry Business Partner and IBM Event Invitations – Create HTML event invitations at no-cost for your joint IBM events – $700 savings compared to the standard development charges from an external marketing agency https: //www. ibm. com/partnerworld/mem/session. jsp? vendor=ibm_pw_pitney_bowes © 2012 IBM Corporation

Information Management Solution Portal An interactive web site designed to showcase business partners’ solutions § Each business partner receives their own web page which can span across industries, products, and programs. § The web page contains the company contact information and logo, solution information, a resources section (whitepapers, downloads, etc), a news and press release section, as well as quotes from the partner and their customers. § The site is completely partner driven. Partners are given their own login account so that they can edit their pages at any time! http: //www. ibm. com/developerworks/wikis/display/im/Solution+Portal © 2012 IBM Corporation

Information Management Learner Portal Self-paced online access to Bootcamp content §Access is available to registered IBM business partners only. §To view access code required for user ID registration on the IM Learner Portal, visit: https: //www-304. ibm. com/jct 01005 c/partnerworld/mem/pat_sw_im_learnerportal_access. html (Viewable for registered IBM Partner. World member only) §Register for a user ID on the IM Learner Portal at: http: //eb 90. elearn. ihost. com/wps/portal/ibm §Login to the IM Learner Portal using the newly registered user ID. §All bootcamp presentations and labs are hosted in a modular, indexed format so that users can directly access the product features and associated contents that interest them. For questions on IM bootcamps content available on the IM Learner Portal, please contact techcamp@ca. ibm. com ■ 47 © 2012 IBM Corporation

The New Discover Informix Sales Kit https: //www-304. ibm. com/partnerworld/wps/servlet/mem/Content. Handler/D 414681 T 43504

Free Classroom and e-Learning Training! ■ Invite Clients to register for an upcoming bootcamp by visiting the IM Bootcamp Wiki: http: //www. ibm. com/developerworks/data/bootcamps (CONFIRMED bootcamps will have online registration link available) ■ ■ If a required bootcamp isn't available in your region, and there is enough demand to organize an event, email techcamp@ca. ibm. com to request for a bootcamp – Provide details such as: Name of Workshop, Time range of the event Use the IM Learner Portal for self-paced online access to the bootcamp materials (available to IBM Partner. World members only) – § 49 https: //www 304. ibm. com/jct 01005 c/partnerworld/mem/pat_sw_im_learnerportal_access. html For any Informix questions send an email to ask. IFMX@us. ibm. com © 2012 IBM Corporation

Just over 4 weeks until the IIUG Informix Conference! Soon airline ticket prices will start to rise and the hotel will sell out. Get registered now! Don’t miss the premier Informix event of the year with 100+ technical sessions, including two new tracks this year! There will be an IBM Business track to learn about other IBM products. And, a track on Genero – the future of 4 GL. Check out the entire conference, including the sessions, keynotes, tutorials, and more at http: //www. iiug. org/conf. Or, go to https: //www. iiug. org/conf/2012/iiug/register. php to register. Act before midnight April 15, 2012 (Eastern USA time) and receive a special discount. Use the Registration code “SAPNA” and you will save $100 off the conference registration price! See you in San Diego!

Business Partner Online Collaboration Forum at IIUG Collaborate with other business partners in a

Informix Marketing Resources for Business Partners § UPDATED! Informix Quick Reference Tool http: //tinyurl. com/Informix-BP-Enablement-Site § Informix 11. 7 Partner Playbook https: //www. ibm. com/partnerworld/wps/servlet/Content. Handler/D 414681 T 43504 D 26 § Informix Seminar-In-A-Box https: //www. ibm. com/partnerworld/wps/servlet/Content. Handler/D 414681 T 43504 D 26 § Just-Push-Go Informix 11. 7 Campaign http: //www. ibm. com/partnerworld/wps/servlet/Content. Handler/justpushgo § IBM Co-Marketing Center https: //www. ibm. com/partnerworld/mem/session. jsp? vendor=ibm_pw_pitney_bowes § Data Management for Business Analytics MSV Blueprint http: //public. dhe. ibm. com/partnerworld/pub/smb/blueprints/data_management_for_business_analytics_blueprint. pdf § Information Management Industry Templates https: //www. ibm. com/partnerworld/mem/session. jsp? vendor=ibm_pw_pitney_bowes § Information Management Solution Portal http: //www. ibm. com/developerworks/wikis/display/im/Solution+Portal § Informix Bootcamps http: //www. ibm. com/developerworks/data/bootcamps § Discover Informix Sales Kit https: //www-304. ibm. com/partnerworld/wps/servlet/mem/Content. Handler/D 414681 T 43504 D 26 52 © 2012 IBM Corporation

Informix Smarter Case Studies © 2012 IBM Corporation

Smarter Gaming Game Show Network meets growing user demand enhances revenue with around-the-clock game availability What’s smart? • High performance for tens of thousands of players per day enjoying 750, 000 games per day with a single DBA • Projected 50 -percent increase in analytics to match players based on similar skilllevels and to prevent fraud Smarter Business Outcomes • No unplanned downtime for past two years; avoidance of planned downtime • Avoidance of $100, 000 expenditure for new server capacity “The Flexible Grid feature of Informix enables us to perform rolling upgrades without any outages, so players can go on playing with no interruption and no impact on our revenue. That’s worth its weight in gold. ” ~ Susan Marciano, Vice President of Technical Operations, Game Show Network © 2012 IBM Corporation

Finance – Banking with Informix Banking Business Challenge Banking solution consists of personal banking, ATM, investment banking and mortgage applications Additionally looking to grow banking locations and make data available locally , local offices have different h/w Central Data Today apps running currently at both branches and regional centers run against a centralized database at a central location Want to add failover. Failover has to be smooth and transparent Solution Regional Centers Regional centers additionally have investment banking and mortgage applications Informix connection Manager Primary SDS 1 SDS 2 Currently experiencing high traffic at the central location. Utilize Connection Manager to distribute peak loads to regional instances within grid Node 2 Node 1 Shared Disk Central Informix DB Deploy a 3 -node Informix Flexible Grid cluster at center with HDR failover Deploy regional instances as SDS cluster with HDR on current hardware. Deploy center, regional and branch as Flex Grid nodes HDR Regional Informix DB HDR Node 3 Local Bank Informix DB © 2012 IBM Corporation

Insurance with Informix Insurance Field Offices Business Challenge Customized databases that provide their specific insurance claim processing and financial data and no more, replicated to call support centers for central coordination When product attributes change or a new table is added, changes have to be rolled out easily to all field offices and call support centers (CSC) CSCs need to operate 24 x 7, for millions of mobile phone users, wanting immediate response Call Support Centers Decentralized databases that are located geographically close to mobile user customers and providing high performance accident claims entry and claim query look up services, replicated to insurance field support office and corporate office for centralized coordination When upgrades are done, operations that are 24 x 7 should not be disrupted Solution Distribution Centers Merchandise to stores arrive from DCs. Goods come from local suppliers as well as overseas Deploy Informix HA with CSCs Corporate Office Detailed and Summarized Claims Processing database for centralized control. Mobile Customers Deploy Field Office and Call Support Centers as Informix Flexible Grid nodes. Use Grid DDL replication to automatically propagate changes to agents and mobile customers Use Informix Rolling Upgrade capability to perform upgrades without disruption Providence A, B, C, etc … Flexible Grid Rolling Upgrade Agent Field Offices Informix DB DB HDR Call Support Centers Corporate Office © 2012 IBM Corporation

Government with Informix Tax Services for Citizens Business Challenge Tax services consist of tax registration, payments and tax information search Providing multiple points of service locations seamlessly disseminating and consolidating information from regional offices. Regional offices have different h/w Providing Quality of Service to tax payers Certain applications such as tax payments and search are taking too long Want to ensure 99. 999% High Availability; every downtime event costs $500 K Regional offices and Points of Service As part of the infrastructure Govt has negotiated Po. S with businesses in each county besides 3 regional offices for state Consolidated Data Infrastructure Solution Tax information is consolidated centrally for audit and tracking purposes Tax Payments Primary SDS 1 Search New/update Registration; registrant lookups Central Informix DB Deploy Informix Flexible Grid cluster at center with SDS & HDR failover, add failover to regional office database Configure primary for payments, SDS/HDR node for search Distribute county data out to databases at regional offices to allow local updates, lookups, consolidate data back from regional offices Distribute data to regions Shared Disk Consolidate changes to central database HDR Regional office Informix DB HDR © 2012 IBM Corporation