Incoming Tourism in the Czech Republic Jan Otava
Incoming Tourism in the Czech Republic Jan Otava _ 9/10/2020
What do people think about the Czech Republic? 9/10/2020 2
Most common associations: (Most european markets. ) 9/10/2020 3
Most common associations: (Russian market. ) 9/10/2020 4
…and what do figures say? _ 9/10/2020 5
Foreign tourist arrivals in the Czech Rep. 9/10/2020 6
Foreign tourist arrivals in the Czech Rep. The number of foreign tourists visiting Prague is countinuously growing. However, the number of foreign toursits visiting other regions does not change a lot. Why ? 9/10/2020 7
Where are they from? _ 9/10/2020 8
Foreign tourist arrivals 9/10/2020 9
Foreign tourist arrivals in the Czech Republic 9/10/2020 10
Foreign tourist arrivals in the Czech Republic 9/10/2020 11
9/10/2020 12
What do they like? _ 9/10/2020 13
Most common activities of foreign tourists • city tourism (70 %) • sightseeing (60 %) • relaxation (34 %) • countryside, nature (31 %) • social life, clubbing (30 %) • hiking (29 %) (Multiple responses avalible. ) 9/10/2020 14
What does it mean for the economy? _ 9/10/2020 15
Travel and Tourism means: 2, 9 per cent of GDP 262 thousand employed people 5, 4 percent of total employment 13, 6 million tourists in collective acommodation (7, 2 foreign) 39, 6 million overnights in collective acommodation (20, 5 foreign) (Indicators of direct impact according to WTTC. ) 9/10/2020 16
Jan Otava Marketing Research Department _ _ ČCCR – Czech. Tourism Vinohradská 46, 120 41 Praha 2 tel. +420 221 580 111 otava@czechtourism. cz www. czechtourism. cz
www. czechtourism. cz
- Slides: 18