In Your Facebook Social Networking Sites for Engaged

In Your Face(book): Social Networking Sites for Engaged Library Services Gerry Mc. Kiernan Science and Technology Librarian Iowa State University Library Ames IA gerrymck@iastate. edu http: //www. public. iastate. edu/~gerrymck/LITANational. Forum 2007. ppt

LITA National Forum 2007 October 4 -7 2007 Marriott City Center, Denver, Colorado

!!! THANK YOU !!! LITA National Forum 2007 Program Committee ¢ Mary Taylor, Executive Director, LITA ¢ Melissa S. Prentice, Programs and Marketing Specialist, LITA ¢ Brian Matthews, Information Services Librarian & Distance Learning Services Coordinator, Georgia Institute of Technology ¢

!!! THANK YOU !!! Meredith Farkas, Distance Learning Librarian, Norwich University, Vermont ¢ Stephen Abram, Vice President, Innovation, Sirsi. Dynix ¢ Jenny Levine, Internet Development Specialist and Strategy Guide, American Library Association, Information Technology and Technical Systems and Publishing Departments ¢

!!! THANK YOU !!! Jacob Schroeder, Doctoral Student, Chemistry, Iowa State University ¢

DISCLAIMER (1) The screen prints selected for this presentation are for educational purposes, and their inclusion does not constitute an endorsement of an associated person, product, service, or institution.

DISCLAIMER (2) The views and opinions expressed in this presentation are those of the presenter and do not constitute an endorsement by Iowa State University or its Library.

OUTLINE (1) ¢ ¢ ¢ ¢ ¢ Web 2. 0 Social Networking Services Facebook Librarian Facebook Presence Institutional Facebook Presence Library Facebook Presence Facebook Library Groups Facebook Groups for Professionals Service Facebook Groups

OUTLINE (2) ¢ ¢ ¢ ¢ Facebook Applications Facebook Apps for Libraries Iowa State University Facebook Community Facebook Outreach Projects Implementation and Promotion Strategies Project Results Future Plans Readings and Resources

Web 2. 0 ¢ ¢ Web 2. 0, refers to a perceived second generation of Web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to ***facilitate collaboration and sharing*** between users. The term became popular following the first O'Reilly Media Web 2. 0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ***ways software developers and end-users use the Web*** http: //en. wikipedia. org/wiki/Web_2

The Best Way To Predict The Future Is To Invent It. Alan Kay Palo Alto Research Center (PARC) Meeting 1971 http: //en. wikipedia. org/wiki/Alan_Kay

Alan Kay American computer scientist, known for his early pioneering work on object-oriented programming and windowing graphical user interface design ¢ Conceived the Dynabook concept which defined the basics of the laptop computer and the tablet computer ¢ http: //en. wikipedia. org/wiki/Alan_Kay

Social Networking ¢ A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. ¢ Most social network services are primarily Web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, … [etc. ] http: //en. wikipedia. org/wiki/Social_network_service

Social Networking http: //www. victorinox. ch/ Swiss Army Knife

Social Networking Sites ¢ ¢ ¢ ¢ a. Small. World Bebo Boomj Classmates Cyworld Facebook Friendster ¢ ¢ ¢ ¢ hi 5 Linked. In Mixi My. Space orkut Ning Y! Mash http: //en. wikipedia. org/wiki/List_of_social_networking_websites

http: //valleywag. com/tech/data-junkie/the-world-map-of-social-networks-273201. php

Facebook Overview (1) ¢ ¢ ¢ Launched on February 4 2004 Founded by Mark Zuckerberg at Harvard Expanded from Harvard to other colleges and universities, then to high schools, then to companies, then to any one Largest number of registered users among college-focused sites (July 2007) Among the Top Ten most-visited Web sites (September 2007) http: //en. wikipedia. org/wiki/Facebook

Facebook Overview (2) ¢ ¢ ¢ Number One site for photos in the United States, ahead of public sites such as Flickr Membership l ~ 40 million Growth l 7 million (July 2006) l 9 million (September 2006) l 14 million (January 2007) l 36 million (August 2007) l 1 million new registrations / week http: //www. wired. com/techbiz/startups/news/2007/09/ff_facebook

Facebook Features (1) ¢ Profile l Contains all the information about an individual that friends and people in your networks can view • Networks, Sex, Relationship Status, Birthday, Hometown, Political Views, Religious Views • Education and Work-Education Info: Colleges, High School; Work Info: Employer, Position, Time Period • Contact Info: Activities, Interests, Favorite Music, Favorite TV Shows, Favorite Books, Favorite Quotes l Individual provides or chooses not to provide details http: //iastate. facebook. com/privacy. php? view=profile

Facebook Features (2) ¢ Core Features l Friends l Inbox and Messages l News Feed and Status l Profile and Mini-Feed l Pokes l Requests and Notifications l The Wall

Facebook Features (3) ¢ Applications by Facebook l Groups l Events l Notes l Posted Items l Video

PRIVACY http: //iastate. facebook. com/privacy. php

Librarian Facebook Presence http: //www. imdb. com/title/tt 0455596/

Institutional Facebook Presence

Library Facebook Presence

Facebook Groups

Facebook Groups for Professionals

Service Facebook Groups

Facebook Applications ¢ Facebook Platform announced at Facebook F 8 conference in late May 2007 3, 200+ new apps (August 2007) ¢ 180 / week ¢ http: //www. wired. com/print/techbiz/startups/news/2007/09/ff_facebook/

Facebook Apps for Libraries http: //iastate. facebook. com/group. php? gid=2469777131

Facebook Apps for Libraries ¢ ¢ ¢ ¢ ¢ Books Digital Reference Journal Articles Library Search Reference Resources RSS / Webfeeds Social Bookmarking User Guides Video / You. Tube Video Box Wikis

Iowa State University (ISU) Facebook Community

Facebook Growth @ ISU ¢ As of late February 2006 there were nearly 22, 000 registered Facebook users at Iowa State University which included 17, 230 undergraduate students, 3, 200 alumni, 374 graduate students and nearly one thousand faculty and staff. http: //www. iastate. edu/Inside/2006/0224/facebook. shtml ¢ On October 1 2007, there were 34, 650 registered members of the ISU network http: //iastate. facebook. com/networks/

Facebook Outreach Projects NSF-REU (Research Experience for Undergraduates) [5/31/07 - Open] ¢ Welcome Week Display [8/20/07 - Open] ¢ Chem 231 L [8/10/07 – Open] ¢ Industrial Engineering 501/601 [9/15/07 – Open] ¢ Sci. Finder Scholar 101 [11/01/07 – Open] ¢ Engineering Information Resources [Spring 2008 - Open] ¢

Implementation and Promotion Strategies ¢ ¢ ¢ Create relevant discipline / course Facebook groups Flyers Informal discussions with students inside/outside library Instruction session announcement Join relevant ISU student departmental / professional Facebook groups

http: //iastate. facebook. com/group. php? gid=2358069159

Project Results (2) ¢ NSF-REU (Research Experience for Undergraduates) l An NSF-funded program that provides research experiences for undergraduate students in the areas of Biological Materials and Processes (Bio. Ma. P). Coordinated by the Chemical and Biological Engineering department. http: //www. eng. iastate. edu/abstracts/viewabstract. asp? id=1887

Project Results (2) ¢ NSF-REU (Research Experience for Undergraduates) Summer program for non-ISU students l 15 (of 18) joined Facebook group l http: //iastate. facebook. com/group. php? gid=2911245370 l Facebook group used to inform students of updates to class handout http: //www. public. iastate. edu/~gerrymck/REU 2007. htm l Facebook group used to message students about additional library services

Project Results (3) ¢ Welcome Week Outreach l Four departmental closed Facebook groups created • Chemical and Biological Engineering • http: //iastate. facebook. com/group. php? gid=2401072200 • Civil, Construction, and Environmental Engineering • http: //iastate. facebook. com/group. php? gid=4244938399 • Industrial and Manufacturing Systems Engineering • http: //iastate. facebook. com/group. php? gid=4136297660 • Mechanical Engineering • http: //iastate. facebook. com/group. php? gid=4210689660 l 75 flyers prepared and distributed at Library Welcome Table / 25 remained

NEED INFO ? JOIN A LIBRARY GROUP Chemical and Biological Engineering [http: //iastate. facebook. com/group. php? gid=2401072200] Civil, Construction, and Environmental Engineering [http: //iastate. facebook. com/group. php? gid=4244938399] Industrial and Manufacturing Systems Engineering [http: //iastate. facebook. com/group. php? gid=4136297660] Mechanical Engineering [http: //iastate. facebook. com/group. php? gid=4210689660 ] GET INFO ! Contact Information | Gerry Mc. Kiernan | Science and Technology Librarian | 152 Parks Library [ http: //iastate. facebook. com/profile. php? id=16926735 ]

ONE(1) ONE (1)

Project Results (5) ¢ Chem 231 L l l l Laboratory to accompany Chemistry 231, a survey of modern organic chemistry including nomenclature, structure and bonding, and reactions of hydrocarbons and important classes of natural and synthetic organic compounds for non-majors Total enrollments: ~125 students / several labs sessions Facebook group initiated by librarian in cooperation with doctoral student who supervises lab sessions and teaching assistants for Organic Chemistry for non-majors http: //iastate. facebook. com/group. php? gid=4811782781 l l Facebook as an alternative / supplement to Web. CT 50 members (10/10/07) | 50/125 = 40%

Project Results (6) ¢ Industrial Engineering 501/601 Research Basics and Communications l Facebook group created http: //iastate. facebook. com/group. php? gid=5027432438 l Instructional Session (9/19/07) • Flyer • Facebook group address included on class handout http: //www. public. iastate. edu/~gerrymck/IND 501601. htm l Zero (-0 -) response

Future Plans (1) FALL 2007 ¢ ¢ Invite students using Facebook ‘Browse Network’ function for a planned Sci. Finder Scholar 101 class Invite additional students and faculty associated with Chemistryrelated field to join Facebook Sci. Finder Scholar Interest Group and Facebook Chemistry- Information-Sources-Information Group Presentation to campus community Chem 231 L | Second Phase FALL 2007 / SPRING 2008 ¢ ¢ ¢ Prepare submissions for professional journals and magazines Prepare and submit abstracts for national and international conferences Engineering Information Sources 101

Future Plans (2) ¢ Sci. Finder Scholar 101 l l Training session on Sci. Finder Scholar fundamentals for ISU graduates and undergraduates, Invite members of select Chemistry-related Facebook departmental student groups Invite using Facebook ‘Browse Network’ function Invite students to join Facebook Sci. Finder Interest Group http: //iastate. facebook. com/group. php? gid=5897106366 l Invite students to join Facebook Chemical-Information-Sources -SNS http: //iastate. facebook. com/group. php? gid=6035271802

‘Browse Network’ Select ‘Concentration’ [Chemical Engineering]

‘Chemical Engineering’ Chemical Engineering] ‘Grad Student’

Sci. Finder Scholar Interest Group Chemical-Information. Sources-SNS

Center for Excellence in Learning and Teaching Facebook 101: An Introduction to Online Social Networking and its Potential for Education Over the past few years some colleges and universities have begun to recognize online social networking sites as virtual communities that offer opportunities for their faculty to interact more directly with students. In this presentation, we will provide an overview of Facebook, a major Web-based social networking site; describe its major features and functionalities; and profile several local and national projects that have utilized Facebook for engaged instruction and learning. Gerry Mc. Kiernan | Associate Professor | Science & Technology Librarian | | Tuesday | October 23 2007 | 1: 00 – 3: 00 PM | http: //www. celt. iastate. edu/events/

Chem 231 L (1) Laboratory course for non-Chemistry majors Students enrolled in a variety of scientific fields and disciplines ¢ ¢ ¢ Agronomy Animal Science Dietetics Environmental Science Food Science and Nutrition ¢ ¢ ¢ Material Science and Engineering Natural Resource Ecology and Management Zoology and Genetics

Chem 231 L (2) ¢ Use Facebook to contact students in l l l ¢ ¢ ¢ Agronomy Environmental Sciences Materials Science and Engineering Natural Resource Ecology and Management Zoology and Genetics Promote library programs, resources, and services in students major Invite for Face-to-Face meeting to discuss research information needs Offer to ‘Friend’

Readings and Resources http: //www. infotoday. com/cilmag/sep 07/index. shtml

Forward Computers in Libraries ¢ ¢ ¢ Connecting and Communicating With Students on Facebook By Sarah Elizabeth Miller and Lauren A. Jensen Page 18 The Systems Librarian: Librarians Face Online Social Networks By Marshall Breeding Page 30 Commentary: One Teenager’s Advice to Adults on How to Avoid Being Creepy on Facebook By Scott Koerwer Page 40 Libraries in Computers: Social Software: You Are an Access Point By Daniel Chudnov Page 41 Tech Tips for Every Librarian Embedding a Librarian in Your Web Site Using meebo By Michael Stephens and Rachel Singer Gordon Page 44 http: //www. infotoday. com/cilmag/sep 07/index. shtml

Friends: Social Networking Sites for Engaged Library Services http: //onlinesocialnetworks. blogspot. com/

There is nothing more powerful than an idea whose time has come. Victor Hugo Histoire d'un Crime: Déposition d'un Témoin , Paris: Calmann Lévy, 1887 -1888. http: //en. wikiquote. org/wiki/Victor_Hugo

! Thank You ! For Your Attention

Revised and Corrected October 11 2007 | 16: 45