In the name of Allah the most beneficent

In the name of Allah the most beneficent and the most merciful.

PRESENTED BY: IRUM BATOOL As District Coordinator Skills & livelihood (Guddi baji) Idara-e-Taleem-o-Aagahi Bahawalpur

Since 2000 ITA work on education system all over the Pakistan. In 2010, ITA took first initiative TVET(Technical and vocational training) for learning, skills & livelihood by signing (MOU’s) with Dept of Schools, TEVTA and UNILEVER Pakistan Ltd. (UPL) to use schools in the afternoon, and start Guddi baji (Pakistan’s First Rural Beauticain Program).

Guddi Baji literally meaning “Doll sisters” Guddi baji program (3 months beautician course) basically design for rural women. They are interested for learning beautician techniques and want do something other than doing home tasks all the day. It is a perfect example of creating livelihood for youth especially for rural women in a sustainable manner.

Objectives of Guddi Baji Program Become Brand ambassadors of Unilever Selling Unilever brands Selling beauty services Rewards against sales Develop Self Confidence Presentable Share Seven Key Messages Independent To support family Create Desire to grow income

Different Phases Of the Program � Phase I (2010 - 2011) � Phase II (2012) � Phase III (2013)Present

PHASE I (2010 - 2011) Guddi Baji program launched in Rahim Yar Khan in Nov 2010 , extended to Bahawalpur in 2011 supported by Unilever Pakistan Limited. Targeted 3 Towns with 100 GB’s. • Ahmadpur • Uchsharif • Yazman

PHASE II (2012) In 2012 we cover 9 District with 28 towns and 826 GB’s as Beneficiaries. Sr. No Districts District Rahim Yar Khan 1 Rahim Yar Khan 2 Liaqat pur 3 Sadiq Abad 4 Zahir pir 5 Khan pur District Bahawalpur 6 Bahawal pur 7 8 9 10 11 15 16 Hasilpur Khairpur Tamewali Ahmadpur East Uch Sharif Yazman District Lodhran Kahror Pacca Adan Wan Lodhran Dunyapur District Multan Shujabad 17 Jalal pur peerwala 12 13 14 Sr. No 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Districts District Faisalabad Chak Jhumra Tandliwala Samundari District Chiniot Bhawana District Rawalpindi Mandra Sihal District Kasur Pattoki Kasur Khudian District Sahiwal Harrapa Chichawatni

PHASE III (2013) In Phase III, we targeted 139 GB’s as beneficiaries from 4 towns • Muzafargarh. • Khanewal. • Kabeerwala. • Mian Chanuu. Centers No. of Students Sanat Zar(Muzafargarh) 30 Khanewal 41 Kabeerwala 41 Mian Chanuu 27

Tool Kit used for Guddi Baji Program Following 9 tools used for the Project � Schools Identification. � Recruitment / Selection Criteria. � Hiring of Trainer. � Setup of Training Lab � Training session. � Attendance. � Entrepreneurship Development Training(EDT). � Examination. � Certificates Awarded.

ØSchool identification through the Dept of Education /DCO Identify those schools which are in the center of all Rahbar towns, meetings with DCO & Dept of Education shared copy of MOU’s & No Objection letter signed with "Schools Education Department, Secretary School Education Government of Punjab” After getting permission shared permission letters to head of the concern schools for facilitation & provision of rooms.

DCO & EDO Permission Letter for Khanewal, Kabeerwala & Mian Chanu Muzafargarh Permission Letter

ØRecruitment / Selection Criteria In Phase I & II selection of Guddi baji’s was done by our patner BRC(Business Research & Support Channel). So, in Phase III we done this task own, according to SOP’s share by UPL. � Hire local person as Socail Mobilizer for recruitment of Guddi Baji’s to save cost of travelling from Bahawalpur to Muzafargarh & kahnewal. � Shared all key objectives and standard operating procedures to all recruitment team members as provided by UPL. � Shared list of Potential towns / villages to social Mobilizers provided by UPL. � Recruitment in Towns/Localities was not done where Rahbar is not in place � We ensured that the Guddi Baji’s recruited satisfy the following criteria: � Matriculate/Middle (Have basic reading, writing and analytical skills) � Belongs to a village having minimum population of 5000 and maximum 10000 (700 to 1500 House Holds) � Eager to work with UPL for 3 years.

� Ensured that no more than 3 Guddi Baji’s were recruited from any village. � Provide replacements in Khanewal when selected Guddi Baji refuses to sell Unilever products on cash basis. � Only one Guddi Baji is to be recruited per household.

ØHiring of Trainers Meeting with Zonal Manager TEVTA Nazir Khan Niazi, give introduction about Guddi Baji project and share training session of Muzafargarh center, present request letter to cooperate in hiring of TEVTA certified trainers for our 3 Centers � Khanewal � kabeerwala � Mian Chanuu. Request Letter to ZM TEVTA for Tevta Certified Trainer

ØSetup of Beautician lab After sharing of EDO’s/DO’s permission letter to heads of the schools/center prepare lab for guddi baji’s as a complete setup like beauty parlour with all cosmetics & electronic materials, aprons and manuals for curriculum. Display posters, standees of 7 key messages, panaflexes, reward plan, monthly income plan and all marketing material(sunsilk, lux & fair&lovely) from unilever Pakistan limited. ØTraining Session Free 2 months beautician training started in ØMuzafargarh (22 nd April 2013) ØKhanewal (24 th May 2013) ØKabeerwala (3 rd june 2013) ØMian Chanuu (4 th June 2013

ØAttendance Maintain daily & weekly attendance with complete data each week with respect to all Guddi Baji’s from all 29 towns in 2012 & 4 towns as per formats given by unilever and shared all attendance record to Miss Habiba Haroon (from Unilever) and Program Manager(Guddi Baji) on daily as well as weekly basis. Daily & Weekly Attendance Formats 2012 Weekly Attendance Format 2013

ØEntrepreneurship Development Training(EDT) After 2 months success full beautician training we conduct EDT first time for Guddi Baji’s in phase III. Objectives of the EDT: � At the end of training Guddi Baji’s understand what kind of Knowledge, Skills and attitude require for Successful Business. � Become able to design best business Plan. � Manage their business by enhancing their attitude. � To develop entrepreneurial quality and motivation. � Mobilize the community to become part of their business team. � Identify opportunities from threats. � Deep technical entrepreneurship skills. � Become creative, innovative, communicative and resourcefulness

Examination At the end of beautician training & EDT session, conducted 100 marks paper according to format given by TEVTA for Guddi Baji’s for evaluation of their learning and performance during the session. After this prepare mark sheet for our record and to share with DM TEVTA to sign the certificates. Guddi Baji Exams Format

Mark Sheet Format

Certificates Awarded Guddi Baji’s awarded with signed certificates from DM TEVTA, shared mark sheet of the students for their record with request letter for signing of Certificates. Request Letter to DM TEVTA for Signing of Certificates

Challenges � In first two phases, BRC team selected/recruited guddi bajis. Don’t sharing of information for Selling of unilever products for 3 years when girls know about it, left the course during training phase. with the help of trainers we enrolled the girls to complete the batch. � Commit financial incentive with head of the school in chichawatni but unable to pay it, head of the school lock the room and refused to continue training in the school. After long discussion, she was agree for only two months and training session completed as per her order. � Due to no proper sharing of latest information, unilever sold first stock to Guddi Bajis on credit basis not on cash, after one month during training in khanewal, this information shared by Habiba our latest strategy is to sell products on cash basis. It create hustle bustle and large no of girls left the course. we faced lot of problems regarding set target for class strength. with the help of SM we provide replacemaent on time and comptete the training with 41 students as beneficiaries.

Achievements From the very first day we set our target for Preparing today’s youth for tomorrow’s challenges. We achieved our target step by step, starting from Bahawalpur District since 2011, with only 3 centers &100 GB’s to now targeted 8 districts with 24 centers and 774 GB’s as beneficiaries.

Self Sustained program SSP (Paid Group) After successful completion of Guddi Baji phase I & II, ITA took 2 nd step for another TEVET Program “SSP self Sustained” Program, also known as Paid Group(ITA Own Initiative) in Guddi Baji Labs In this program we charge minimum fee Rs 2000 -Rs 3000 for 3 months Courses from trainees.

Running Trades Currently, we are working in two trades for 3 months courses � Beautician � Tailoring

Geographies covered & beneficiaries From 2012 to till now, we covered 6 District with 15 towns and 1067 trainees District Location 116 Tailoring 100 Beautician 66 Tailoring 30 Beautician 49 Tailoring 59 Bahawalpur Beautician 21 Khairpur Beautician 17 Hasilpur Beautician 80 Adan Wan Lodhran Beautician 17 Tailoring 27 Beautician 55 Multan Beautician 125 Shujabad Beautician 141 Basti Malook Beautician 32 Pattoki Beautician 25 Khanewal Beautician 20 Beautician 27 Beautician 60 Yazman Ahmad. Pur Lodhran Dunyapur Multan Muzafargarh Kasur Khanewal No. of Students Beautician Uch Sharif Bahawalpur Trade Kabeerwala Mian Chanuu Tailoring: 216 Beautician: 744 passed out Beautician: 107 Currently Enrolled

Steps used for SSP’s Labs Admission Criteria: � Trainers of our GB labs help in the recruitment process for Paid groups. � � � Mobilize in the community and display hand made charts as advertizing for admissions. (in Schools, Degree colleges etc) No restriction for trainees regarding specific towns / villages for getting admission in the course. Minimum qualification required for trainee is Middle/primary (Have basic reading, writing and analytical skills) Admission form filled by the student and Attach - Photocopy of NIC -Last academic record -1 passport size picture. Rs 2000/- charge as fee for course Course duration is 3 months.

� When no of students exceed the limit(max 30) then divided in two shifts. � Provide all training material (only for demo). , practicing material brought by students themselves. � Same training panaflex syllabus provided to Guddi baji lab used for paid group session. Training Session: � 3 months training session conducted by TEVTA certified & experienced trainer. Fee collection Record: � Issued student fee receipt acknowledgement to the students against fee collected by District coordinator & Finance officer. In some cases trainer also collect fee from students. � Maintained files for admissions forms(hard copy) as well as soft according to format.

� Maintain fee record sheet of all labs in soft as well as hard form and attached with - Students Enrollment sheet with Fee details - 3 months attendance copy of the students - Copy of Fee register receipt and accounts copy -Share Deposit slips in case of other District like (Multan, Muzafargarh) Attendance: � Daily attendance shared by trainer. Monitoring Visits: � Monitor training session of labs twice a month. Examination: � Conduct exams(100 marks paper) at the end of course. Certification: � Awarded by DM TEVTA signed cerficates.

Admission Form with Required Documents Enrollment Sheet with Fee Details

Fee Record Sheet Attendance Record

Certificate for Paid Group Trainees

Challenges � First challenge I faced in SSP no single documentation shared. (MOU’s, permission letter etc). � Face problem when I met with Zonal Manager Tevta(Nazir Khan Niazi) he had no single information regarding our SSP. � No advertising or publicity material. Trainers made Hand made Charts for admissions and display in the centers. � SSP effected by many other organization, they offer not only free courses and also pay stipend and giving training material to students.

Achievements With lot of Challenges and problems we targeted 5 Districts with 12 Towns and 960 students as beneficiaries from 2012 to till now District Location 116 Tailoring 100 Beautician 66 Tailoring 30 Beautician 49 Tailoring 59 Bahawalpur Beautician 21 Khairpur Beautician 17 Hasilpur Beautician 80 Adan Wan Lodhran Beautician 17 Tailoring 27 Beautician 55 Multan Beautician 125 Shujabad Beautician 141 Basti Malook Beautician 32 Pattoki Beautician 25 Yazman Ahmad. Pur Lodhran Dunyapur Multan Muzafargarh Kasur No. of Students Beautician Uch Sharif Bahawalpur Trade Tailoring: 216 (Passed out) Beautician: 744 (Passed out)

Suggestions/Reccomendations � Provide advertising or publicity material. � Share documentation/Mou /permission, finacial incentive for school if any, to share all with Dept of Education, head of the schools � Training Curriculum in the form of manuals/paneflex for trainees of new centers. � Amend fee register form.

Reporting to Marium PM (Skills & livelihood) Inauguration report of centers Shared all Guddi Baji Record(2011 -2013) Daily & Weekly Attendance EDT Report of centers Case Studies Monthly work plan Monthly Budget for Guddi Baji Compiled all Livelihood Data from 2011 -2013 of all districts where ITA work. � Delivered financial incentive cheques Rs 15000/- to head of the schools(Muzafargarh, Khanewal, Kabeerwala & Mian Chanu) � � � �

Thank You