in Kazakhstan Mallory Lilleste Alicia Faulkner Nadiya Zipaer

in Kazakhstan Mallory Lilleste, Alicia Faulkner, Nadiya Zipaer

Mission Statement

Why Kazakhstan � Located in central Asia � Population of over 17 million � $23, 038 US per capita � Creates more revenue for Tim Hortons � 9 th largest country in the world for business � Rich in cultural, natural and economic resources

Strategic Planning � Open stores in downtown Astana(County’s Capital) and Almaty(largest city) � Create television advertisements and billboards, etc. � Offer promotions for grand openings � If successful, we plan to expand to other cities in the country

Target Market � At Tim Hortons there is something for everyone. There is a large variety of beverages, pastries and foods to satisfy the needs of different market segments.

Products for Each Market Segment � Children: cookies, donuts, etc � Youth/Students: Iced Caps, Smoothies, etc � Adults: Coffee, Atmosphere, Quick service, etc � Seniors: Deals, Atmosphere

Tim Hortons Facts � Expanding worldwide since 1964 � Generating Revenue of $3. 12 billion CAN in 2012 � 2012 franchise restaurant sales in CAN $5, 907, 481 � 2012 franchise restaurant sales in USA $532, 214

Coffeedelia is the Biggest Competitor Similarities Differences • Coffee • Sweets • Sandwiches • Wifi • Drive Thru • Promotions • Inexpensive • Fast Service

Benefits � Tim Card � Roll Up The Rim � Community Programs o Earn A Bike Program o Timbits Sports Program o Smile Cookie

Conclusion � Tim Hortons would be good in Kazakhstan because… � Profitable � Creates more jobs for locals � Inexpensive compared to competitors � Creates a happy community