IMS a paradigm shift in service creation and

IMS: a paradigm shift in service creation and delivery NEC Europe Ltd. Heidelberg, Germany Daniele Abbadessa daniele. abbadessa@netlab. nec. de 22 November 2004, NEC Proprietary

IP Multimedia Subsystem It is a service control platform designed to: 4 facilitate development / use of multimedia services 4 be independent of the access network 4 leverage the Internet 4 provide interoperability across mobile and fixed networks 22 November 2004, NEC Proprietary 2

IMS Platform Core IMS 22 November 2004, NEC Proprietary T-SGW MRF 3 IM-MGW Interworking MGCF P-CSCF I-CSCF HSS S-CSCF Session Control

22 November 2004, NEC Proprietary 4 Chat Customer Control Po. C Video Answer Presence Multiparty Game Suppl. Services IMS Platform Application Servers

Is IMS Really Needed? The IP Multimedia Subsystem (IMS) offers a flexible revenue generating service platform which: 4 enhances the role of Mobile Operators in the Mobile Value Chain 4 enhances service differentiation 4 ensures service interoperability 4 enriches user experience 4. . . … but do you really need it? 22 November 2004, NEC Proprietary 5

Market Drivers Revenue Growth in Data Services Western Europe Forecast Dropping of voice revenue/minute Flexible Multimedia Service Platform Lack of Killer Application 22 November 2004, NEC Proprietary 6 Communication Evolution: Group Communication New Threats From Internet Players

IMS Benefits One Platform – Many Services Western Europe Forecast 2007 Voice and Data Service Revenue Voice – 69% P 2 P Communication € 24. 8 b Data – 31% (Source: The the Yankee Group, 2002) (Source: Yankee Group) Required Capability 22 November 2004, NEC Proprietary M-commerce € 0. 8 b Partially Required Capability 7 Enterprise € 3. 2 b Info-Entertainment € 11. 2 b

IMS Benefits New Platform Approach Application Layer Media Control Gaming Download Streaming Delivery Media Control IMS Service Approach Application Servers • Session Control • Media Control • Qo. S • Charging • . . . . 22 November 2004, NEC Proprietary Qo. S . . . Charging Qo. S Base Station Subsystem Access Layer . . . . Multi-service IP Network Charging Network Subsystem Network Layer . . . . IP Multimedia Subsystem Qo. S Control Layer Charging Media Control Unified Messaging Vertical Service Approach 8 2. 5 G/3 G WLAN . . . PSTN

NEC Vision Modularity and Openness . . Operator Application K Operator Application 2 Operator Application 1 . . Application n Application 2 3 rd Party Applications Application 1 Modularity and Openness will enable greater Service Differentiation and Time-to-Market!! Time-to-Market IMS 22 November 2004, NEC Proprietary 9 Gaming . . . Application Layer Gaming Lounge IM Presence Chat Basic Applications Po. C Key Enablers Group list mgmt Service Creation Environment Mobile Operator Applications

. . . 10 Group Mgmt Gaming IM IMS Location Service 22 November 2004, NEC Proprietary Chat Po. C Address Book Presence 4 Shared amongst various Application Servers . . . 3 rd Party Application k 3 rd Party Application 2 § Group Management 3 rd Party Application 1 § Presence Enterprise Database 4 Enriched Address Book: Enterprise Database User Case: Group Communications in Enterprises

User Case: Group Communications in Enterprise 4 An Enriched Address Book with Presence and Group features can be a powerful catalyst for stimulating service usage John (Heidelberg) Team A John (Heidelberg) Po. C Project ACME Voice Call Lisa (London) Marcus Peter (Heidelberg) Paul Video Call Share Application Simone Chris accesses his address book Lisa (London) Peter (Heidelberg) Chris selects “Project ACME” and chooses how to communicate with the other team mates 22 November 2004, NEC Proprietary 11

User Case: Group Communications in Enterprise Marcus UMTS Paul Chris 1. Po. C session Simone 2. Application sharing 3. Po. C evolves in conference call 22 November 2004, NEC Proprietary 12

NEC Vision Convergence of Services 4 Access of services across networks is crucial for service adoption!! SIP Clients Internet Application Servers PSTN IMS E-WLAN UMTS P-WLAN SIP Clients SIP Terminal 22 November 2004, NEC Proprietary SIP Clients 13

User Case: Phone. Book & Calendar 4 Phone. Book & Calendar is available to Enterprise Users in their office … Phone. Book & Calendar Mobile Operator Services UMTS Enterprise Network Lucy @ work 22 November 2004, NEC Proprietary 14 Steve @ work

User Case: Phone. Book & Calendar 4 …. as well as outside their office! Phone. Book & Calendar Mobile Operator Services UMTS Enterprise Network € Lucy leaves office Lucy @ airport 22 November 2004, NEC Proprietary Steve @ work 15

IMS Today Near Real-Time Services 4 Mobile operators can already benefit from IMS and enrich their product portfolio: Enterprise Solutions Desktop sharing Multiparty Gaming IMS User Presence Enabled Services Stock Watcher Football Watcher Po. C & Groups Presence, IM & Chat 22 November 2004, NEC Proprietary 16