Improving Io T Insights with Aruba Unlock and

Improving Io. T Insights with Aruba Unlock and leverage network context Jeff Bachus Business Development and Alliances Aruba Networks © Copyright 2017 Aruba, a Hewlett Packard Enterprise Company. All rights reserved

Wired and Wireless LAN Access Gartner Magic Quadrant 2016 WHO ARE WE? ARUBA DNA CHALLENGERS LEADERS Founded: 2002, IPO: 2007, Joined HPE: 2015 Market Leading LAN/WLAN 1 Hewlett Packard Enterprise (Aruba) Ability to Execute $2. 4 B+ annual revenue run rate “Biggest Small Company” Cisco Huawei Juniper D-Link Dell High touch business model “Customer First, Customer Last” Home of 60 K+ Mobility Engineers @ Airheads Community Allied Telesis Avaya Fortinet Aerohive Extreme Networks ALE Brocade (Ruckus Wireless) Zebra Xirrus ZTE NICHE PLAYERS VISIONARIES Completeness of Vision As of Aug 2016 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Aruba, a Hewlett Packard Enterprise company. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties or merchantability or fitness for a particular purpose. Source: Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure August 2016. Tim Zimmerman, Christian Canales, Bill Menezes, Danilo Ciscato ID Number: G 0029190

ARUBA MOBILE FIRST ARCHITECTURE IT SERVICES BUSINESS AND USER FACING APPLICATIONS IT, BUSINESS APPS AND DEVELOPER TOOLS MOBILE FIRST PLATFORM Network Controls Network Management Policy Management Location Analytics Micro-Location Services VIA CLIENT Wi-Fi AND BLE REMOTE ACCESS Cloud Networking Performance Management User and Entity Behavioral Analytics WIRED ACCESS Market Leading Intelligent Edge Portfolio MOBILE FIRST INFRASTRUCTURE

• Io. T is about converting data to action • Data lifecycle visibility is essential to the process • Actionable data insights expand the value chain Source: 451 Research, Voice of the Enterprise Internet of Things (Io. T) Q 1 2017 [N = 590] © Copyright 2017 Aruba, a Hewlett Packard Enterprise Company. All rights reserved

Aruba Generates Contextual Metadata to Enrich Insights – Location – Identity – Telemetry – Device type – Applications in use – Policy – URLs surfed – OS type

Building a Smarter Digital Twin – A Digital Twin transforms the physical world into logical data that can be exploited – The Richer the metadata the Deeper the Insights – Aruba metadata makes your Digital Twin Smarter

Business Benefits of a Smarter Digital Twin – Optimize maintenance flows throughout a building or venue – Improve customer service flows through tighter control of customer to associate ratios – Set tenant rents based on actual shopper traffic flow – Control HVAC operation without sensors – Dispatch first responders to occupied areas – Calculate sales per square foot / meter – Engage shoppers with targeted advertising, customer service on demand or electronic displays

Implementation Aruba ALE Websocket tunnel Python Io Hub Stream Analytics SQL Clear. Pass Servicebus Queue Azure Function Notification Hub Power BI

Thank you!