Improving Internet Surfing Alexa com Alexa Internet Inc
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Improving Internet Surfing Alexa. com
Alexa Internet Inc. � Company started in 1996. � Currently subsidiary of Amazon. com. � Main objective: provide information about almost every website: Statistics Popularity Number of pages How many sites point to it Etc. � Name originally an abbreviation for “Address Lookup EXperts Authority”, also as homage to the Library of Alexandria
Alexa. com �Free website. �Information about almost every site in the web available. �Uses: Find more sites Learn who owns a site
Information in Alexa. com �Top sites �Specific site info �Hot Urls �Toolbar �For Site owners
Top Sites �Ranking of most popular sites. Global By Country By Category
Site Info �Just for about any site Popularity Description Contact Age Similar sites Keywords Getting traffic from where Demographics
Hot Urls �Latest News stories Videos Hot sites �Sorted by popularity and updated every 5 minutes
For Site Owners Review and modify website data. Compare own site with others.
Toolbar �The basis of Alexa service. �Users can see website information as they surf. �Information is given back to the community as traffic Rankings and Related Links.
Spyware Controversy �It can be considered spyware because tracks user activity on the web. �But: User chooses to download it. Can be turned off and easily uninstalled. No personal information.
Profit The company profits from advertising in the website. Over 9, 2 million unique visitors per month. Around 25% of the website has ads. Little advertising in the toolbar.
Sources � � � Annonymous. About Alexa Internet. Retrieved June 28, 2009, from www. alexa. com/company. Greg R Notess. (1998, May). Alexa: Web archive, advisor, and statistician. Online, 22(3), 29 -30. Retrieved June 28, 2009, from Pro. Quest Computing. (Document ID: 29396643). Howard Millman. (1998, April). Alexa's free Web navigator deftly searches for Web sites. Info. World, 20(17), 130. Retrieved June 28, 2009, from Pro. Quest Computing. (Document ID: 28987690). Mary Ellen Bates. (1999, April). Alexa Internet. Database, 22(2), 88. Retrieved June 28, 2009, from Pro. Quest Computing. (Document ID: 40330496). Millman, Howard (REVIEWER). (1998, April). [Alexa 1. 4]. Info. World, 20(17), 130. Retrieved June 28, 2009, from Pro. Quest Computing. (Document ID: 632361851). Better surfing with Alexa. (1998, April). Inside the Internet, 5(4), 7 -8. Retrieved June 28, 2009, from Pro. Quest Computing. (Document ID: 35427256).
