Importance of Research Primary Research Primary research is

Importance of Research

Primary Research Primary research is research you conduct yourself which could be used for more vague research not covered by secondary research or outdated research. Examples of primary research are Polls / Surveys- A form of questioning with open or closed answer options. Interviews- Direct questioning with other individuals. Analysis- Observing data and trends and organizing it

Secondary Research Secondary research is where you look for already researched data making it easier to do with less work. Examples of secondary research are Published statistics- Polls/surveys already published Published texts- Books E. C. T Media- Viewing other media which conducted research.

Tools and Methods in research Tools you could use for research would be things like the internet, since that’s where you can find a lot of secondary data and conduct your own primary research by making online polls and surveys, another tool you could use would be through diagrams to structure your research. A method of conducting the research could be social media on sites like twitter. where you can ask question to people for your primary research, another method could be going to somewhere like I library where you can read books for research.

What skills are needed to conduct effective research. Some skills you would need to be able to conduct effective research would include: Knowing how to search on the internet, being able to find the right research for what you are doing for finding secondary research and learning how to make effective surveys which is clear for people to understand what they are being questioned. These skills will help make your research better if you have them.

Audience research is where you research the audience of what you are creating for example a video game or e. Book. The ways you can do audience research is by finding out their preferences as well as thoughts and opinions about a type of product or media, Which can be done by doing polls and releasing demo versions of your product to see feedback.

The difference between Quantitative and Qualitative research Quantitative research is based around number and the amount of something, examples of these would be; Poll results, charts, The rating a product gets (out of 10 / stars out of 5) as well as closed questions in a questionnaire. Qualitative Research is research based in details, examples of this would include open answer questions in questionnaires , reviews, the positives and negatives of a product, or piece of media.

Market research is where you view the market of what you are making to see what trends there are within that set market. Ways of conducting market research includes; sales numbers of particular genres of media like games or music, The demand of a particular product or type of media in the market.

Production research is used to give info of the characteristics of a product, examples of this would include; how those products are made, the marketing of those products and find out the viability of their product Inspiration from Slideshare/marleylong. 2013. Audience, Market and Production Research. [ONLINE] Available at: http: //www. slideshare. net/marleylong/audience 27055236. [Accessed 14 December 2016].

Why is it important to the media industry to perform effective research It is important for the research you are carrying to be correct and effective since if you conducted no research you would know no market trends or what your audience wants for you specific product. Whereas if you have conducted effective research you would know what trends to go with and what your audience wants resulting in a product that will do better within the market.

How do games developers research for games Game developers use the same methods of research any other media would use to make sure that it goes with a trend to make it successful another way games developers could get research for games is by asking another game dev about their games and what went well and what didn’t go as well.