Importance of Quantitative Research Across Various Fields Learning

Importance of Quantitative Research Across Various Fields

Learning Objective § To give the importance of quantitative research across various fields

Key Understanding § Knowledge of the importance of quantitative research is integral in knowing its applications across various fields. Key Question § What are the importance of quantitative research across various fields?

Importance of Quantitative Research § The importance of quantitative research lies greatly in the production of results that should reflect precise measurement and an in-depth analysis of data.

Importance of Quantitative Research § It is also useful in obtaining an objective understanding of people, things, places, and events in this world; meaning, attaching accurate or exact meanings to objects or subjects, rather than inflated meanings resulting from the researcher’s bias or personal attachment to things related to the research.

Importance of Quantitative Research § Requiring the use of reliable measurement instruments or statistical methods, a quantitative study enables people to study their surroundings as objective as they can.

Importance of Quantitative Research § It is also an effective method to obtain information about specified personality traits of a group member or of the group as a whole with regards to the extent of the relationship of their characteristics and the reason behind the instability of some people’s characteristics. (Muijs 2011; Gray 2012).

Importance of Quantitative Research § It is used in a wide variety of natural and social sciences, including physics, biology, psychology, sociology and geology. § Quantitative research is the numerical representation and manipulation of observations for the purpose of describing and explaining the phenomena that those observations reflect.

Importance of Quantitative Research § This type of research generally focuses on measuring social reality. Quantitative research and/or questions are searching for quantities in something and to establish research numerically. § Quantitative researchers view the world as reality that can be objectively determined so rigid guides in the process of data collection and analysis are very important.

Importance of Quantitative Research § The number of phenomena we can study in this way is almost unlimited, making quantitative research quite flexible. § Quantitative research is suitable to explain some phenomena. For instance, ‘What factors predict the general English proficiency of the fourth year students? ’

Importance of Quantitative Research § Quantitative research is useful for conducting audience segmentation. It is done by dividing the population into groups whose members are similar to each other and distinct from other groups. § Quantitative research is used to estimate the size of an audience segment as a follow-up step to a qualitative study to quantify results obtained in a qualitative study and to verify data obtained from qualitative study.

Importance of Quantitative Research § Quantitative research is also useful to quantify opinions, attitudes and behaviors and find out how the whole population feels about a certain issue. § For example, when we want to find out the exact number of people who think a certain way, to set baselines (e. g. , to measure consumer attitudes regarding an issue prior to a campaign), and to ensure that the students can share some comments or ideas to a new course

Importance of Quantitative Research § Quantitative research is especially important in testing of hypotheses. You might want to explain something, for example whethere is a relationship between students’ achievement and their self-esteem and social background.

Importance of Quantitative Research § The ultimate goal of any quantitative research is to generalize the “truth” found in the samples to the population (while the ultimate goal of any qualitative research is to understand a certain phenomenon. )