Implementing the DITACHIEV Model A Carlingford Case Study

Implementing the DIT-ACHIEV Model: A Carlingford Case Study Dr. Sheila Flanagan Dr. Kevin Griffin Jane Fitzgerald

Who we are

Level of ‘Sustainability’ Expertise nces Confere Canada Turkey UK Ireland Italy Greece e: s i t r e Exp EDEN FI arch e s e EU R Ch apt - E ers v - U ents S - M Recr e - C thods eation Ph. D omm uni ty PG Dip

Making Killarney’s Tourism More Sustainable

Making Tourism in Carlingford and Cooley More Sustainable

Putting the DIT-ACHIEV Model into Practice “Empowering the Tourism Industry” Dublin Tourism Dublin City Council Temple Bar Traders Tourism Ireland Dublin Institute of Technology IBM Temple Bar Cultural Trust Irish Research Council for Humanities & Social Sciences

Purpose of this Session To give information, but also to find out about you. Participation is important – ◦ To assess your level of knowledge ◦ Raise Awareness of Sustainable issues ◦ Help us shape the future of the DIT-ACHIEV Model for Sustainable Tourism Management Throughout the Presentation there are reflection questions for you to think about in relation to the topics being covered.

Who are you ?

What Sector do you Represent Tim Today? e fo 1. 2. 3. 4. 5. Public Sector / Local Authority Education Tourism Industry Other Private Business Other r. R efle ctio n

Sustainable Tourism

How Familiar are you with the term Tim Sustainable Tourism? e fo r Re 1. 2. 3. 4. Yes & it is important to my work Yes but don’t use in work Have heard of it, but don't understand Never heard of it flec tion

OR

Dimensions of Sustainability Theme / Issue Indicative subject Material Triple Bottom Line Combined economic / environmental / socio-cultural impacts of sustainability // Philosophical analysis / examination Environmental Sustainability Physical integrity (biodiversity / condition of wildlife) // Environmental Purity (water / air quality) // Status of protected habitats / protected buildings // Noise / visual impacts / landscapes // Global warming / CO 2 footprint Socio-Cultural Sustainability Local folklore and historic sites // Importance and state of local culture (richness) // Tourism impact on local customs/communities Economic Sustainability Economic impact // Economic competitiveness / viability (leakages / sustainability) // Cost of living // Appropriate level of investment // Tourist spend // Quality / vibrancy of employment Resource Management Issues Carrying capacity / controlling intensity of usage // Resource (water) availability / supply / treatment // Landuse // Transport management / access transport / road congestion & pressure/transport policies // Efficiency of resource usage (water / energy / waste / recycling) // Management of ancillary visitor amenities and services // Maintenance of local distinctiveness / variety of experience Sustainable Practices Environmental management policies and use of best practices at tourism businesses sustainable practices // Sustainability awards and schemes // Eco-labelling Social Responsibility Social equity (gender equity) // Disability access // Workers rights/immigration // Sex Tourism / exploitation of young people Community/Resident Impacts Local prosperity // Population trends // Community / resident attitudes / satisfaction // Local Access to/use of assets // Community benefits / wellbeing Tourism Businesses/ Destination Tourism partnerships – networks, marketing, cooperation // Appropriate scale of enterprise // Maintaining image / identity // Participation of business in service quality / excellence schemes Visitor Characteristics and Perceptions Visitor profile / visitor payback // Visitor satisfaction / fulfilment // Tourist motivation to visit // Tourist expectation re-crowding // Level of repeat business // Tourist perception of local management // Tourist perception of local population // Tourist satisfaction with transport Sustainable Management Community involvement / awareness / control // Integrating tourism into local / regional planning // Assessment of administrative goals // Performance measurement // Clear and capable management of tourism / tourists // Monitoring and maintenance of regulations / performance / policies // Legislation Health & Safety Health // Diseases / epidemics etc // Tourist security // Local / public safety // Adoption of

We Practice Sustainability in the Tim Workplace e fo r. R efle 1. 2. 3. 4. 5. Strongly Agree Neutral Disagree Strongly Disagree ctio n

What Motivates you to Practice Tim Sustainability e fo 1. Government Directives 2. Comparative Advantage (brand) 3. Cost Saving 4. Personal Drive / Ethical Belief 5. Other r. R efle ctio n

Do you understanding the term Tim Carbon Offsetting e fo r. R efle 1. 2. 3. 4. Yes & it is important to my work Yes but don’t use in work Have heard of it, but don't understand Never heard of it ctio n

Do you understanding the term Integrated Management Time fo r. R efle 1. 2. 3. 4. Yes & it is important to my work Yes but don’t use in work Have heard of it, but don't understand Never heard of it ctio n

Do you understanding the term Tim Ecolabel e fo r. R efle 1. 2. 3. 4. Yes & it is important to my work Yes but don’t use in work Have heard of it, but don't understand Never heard of it ctio n

Issues Tim e fo What are the most important tourism sustainability challenges for you ? r. R Think about these in the context of the following slides efle ctio n

How we Make Tourism Management More Sustainable

Three Strand Approach (evolved from Carrying Capacity model) § Strand 1: Quantifiable Dimensions § Strand 2: Qualitative Perspectives § Strand 3: Integration and refinement of data

Key Fields of Interest (6) H C DIT-ACHIEV Model V I E A

Archaeology and History Local folklore Local monuments & places of interests // Local History // Record of History and Archaeology Culture Local (Irish) language // Local festivals // Local culture // Local customs // Local sports // Local placenames Flora & Fauna Annual counts for wetland bird species (IWe. Bs Summary Data 1999 -2004) // Electrofishing (fish count) data for key rivers (2004) // Counts for summer bird species // Lakeshore habitat survey // Census of returning adult salmon to the Shannon Fishery (1960 -2000) // Qualitative descriptions of protected habitats and record of significant flora and fauna species. // Number, extent and status of protected habitats in the study area. // Fisheries status of key rivers in study area. // Length of damaged or degraded lake shoreline habitat // Number of endangered species occurring in study area // Counts for sensitive mammal and flora species Heritage Air Quality Participation in energy saving / use of renewable fuels // Overall air quality data for the study area // Specific Pollution / Emissions i. e. CO 2 - airlines / accommodation – important n i s tor a c i nd I 1 21 l a t o T Landscape Status and existence of protected habitats // Photographic record of key landscapes and protected views // General, qualitative appraisal of landscape character in the study area // List of protected views // Climate Change – global issue, but local initiatives / actions could be important Noise Environment Assessment of ambient noise environment and noise pollution // Assessment of visitor / resident / agency perception of noise pollution Water Quality Trophic Status of Lough Derg (1998 - 2005) // Biological pollution status (Quality Rating) of key rivers in the study area (1971) // Physical and chemical water quality parameters of lakes and rivers in the study area (2001) // Hydrocarbon contamination from pleasure boats // Number of recorded algal blooms // Groundwater quality parameters at official monitoring boreholes in the study area (2001) // Lake Shoreline Inspection Record (litter, appearance of water quality etc)

DIT-ACHIEV Model of Sustainable Tourism Management

Assessable Parameters

The Model in Action

Overall process Data Collection Data Analysis Identification of Issues Planning for the Future

Carlingford Business Survey Results Opinion on Management of Local Environment (%) 43 45 40 31 Administrative Goals 39 35 30 25 21 20 15 10 5 0 22 23 14 8 13 14 3 Very Good Access to Broadband Services (%) Good Neither Good nor Poor Very Poor 8 Very Good 5 24 Street Cleaning Good Neither Good nor Poor Public Area Landscaping, Presentation & Maintenance 44 Poor 19 Very Poor 13: Ancillary Amenities and Services

Carlingford Business Survey Results Business Participation in Local Co-operatives/ Partnerships (%) Dundalk Chamber of Commerce 20 Carlingford & Cooley Tourism Association 27 53 32 Fáilte Ireland Networks 17 LEADER 8 Skillnets 4 0% Actively Participating 38 30 14 69 15 77 10 86 20% 40% Occasional Participation 60% 80% 100% No involvement 16 : Interconnectedness

Carlingford Visitor Survey Results Visitor Country of Residence County of Origin - Republic of Ireland Visitors (%) Other 23: Visitor Profile 8 Kerry 2 Wexford 2 Waterford 2 Kilkenny 2 Tipperary 2 Cork 3 Meath 3 Westmeath 3 Kildare 5 Wicklow 6 Louth 8 Dublin 54 0 20 40 60

Best Experience in Carlingford & Cooley Peninsula (%) 4 Other 1 Scenic areas on Peninsula Other Activities 2 History/Culture/Heritage Sites 2 24: Motivation to Visit Peace & Quiet 3 Adventure Centre Activities 3 (& range of other indicators) Festival/Event Attended 5 Nightlife/Music in Pubs 5 Carlingford appearance 5 Worst Experience in Carlingford & Cooley Peninsula (%) Scenery/Landscape 16 Friendly & Helpful People/Hospitality 16 0 5 10 15 20 Rating of Friendliness 79 73 42 42 19 24 Excellent Good 4 Attractions/Businesses Closed 15 Restaurants/Dining out 3 Poor Signage 14 Good Accomodation 4 Other 9 Walking/Climbing 90 80 70 60 50 40 30 20 10 0 Carlingford Visitor Survey Results Not Enough Activites for Children 5 Pollution 5 Anti-social behaviour 5 Expensive/Poor Value for Money 6 Poor Quality Food/Service 6 Parking/Congestion 8 Poor Weather 8 46 No Bad Experience 2 2 7 0 0 1 Fair Poor Friendliness of the local people in the area Quality of Service experienced during visit Opportunity to meet/mix with local people 0 1 8 0 10 20 30 40 Don't Know 23: Perception of Local Population 50

Traffic Light Assessment of Carlingford Indicators

Carlingford Issues Paper

Formulation of LIG Undertake Surveys Assemble Extant Data Entry What Supports are Needed ? Analytical Process Outputs / Issue Identification Action User’s Manual FAQ / TIPS / Case Studies Survey Guidelines/ Templates etc

Reaction

I would be interested in exploring the implement of Model in MY Destination 1. 2. 3. 4. 5. Strongly Agree Neutral Disagree Strongly Disagree Tim e fo r. R efle ctio n

This Model would be useful for making MY Destination more Sustainable 1. 2. 3. 4. 5. Strongly Agree Neutral Disagree Strongly Disagree Tim e fo r. R efle ctio n

I am confident that “we” could implement the model? 1. 2. 3. 4. 5. Strongly Agree Neutral Disagree Strongly Disagree Tim e fo r. R efle ctio n

What would increase the likelihood of you implementing the model (click on all appropriate answers) 1. Training 2. Guidance and Support 3. Resources (funding) 4. Integrated IT Tool 5. No assistance needed 6. It may be difficult to implement Tim e fo r. R efle ctio n

Thank you Q&A