Imperatives Creative Gym Prototyping User research life cycle

Imperatives Creative Gym Prototyping

User research life cycle 2. Debriefing 1. Interviewing 3. Unpacking, Brainstorming

Storyboarding Prototyping Imperatives User testing

Abstract Frameworks Imperatives Use Key Needs to define opportunities Use, Usability and Meaning Design principles Metaphors Analysis Opportunity Space Observations Synthesis Solutions Concrete

Imperatives Turn insights into actions. Identify what is good and act on it.

Imperatives Use a subset of Key Needs and Insights to help inform and inspire design.

Imperatives Answer the question, “what do we do? ” • Identify Key Needs Use, Usability and Meaning • Establish Design Principles • Offer New Metaphors

Key Needs gaps within a system of Use, Usability and Meaning.

Needfinding identifies the stories being told about those gaps…

And helps us tell a new, better story.

Key Needs A local story Acorn preparation as practiced by the Mono Indians of Fresno Meaning and Madera Counties till about 1923 Black and White Oak acorns provided all their “bread food”

A local story This Indian woman is preparing acorn meal, a slow difficult process of pounding and grinding with a shaped stone

A local story She is using a Community Mill, a large flat granite boulder with many holes which serve as mortars

Use The basic functionality of a product: – explicit need – task to be solved –work to be done –what it has to do Use

Usability Represents aspects of a product that give the user access to the Use: – Physical ergonomics – Cognitive sense Usability

Use and Usability Use Usability

Meaning Cultural stories communicating: – organizing frames – emotional resonance – expectations Use Usability Meaning

Meaning Imagine an interview about making bread food from acorns: • • • “It is a hard, time-consuming job for us. ” “From the village. . . to this boulder we have always come to sit and work. We sit and pound acorns, gossip, scold the children and make food for our tribe. ” “The children play nearby and can hear our stories and songs. ” “To pass the time, we tell stories and sing the songs of our people and how they live in the world. ” “The acorn is mother to us all and this stone is where we give her life and she gives us life” Use Usability Meaning

Meaning Use Usability Meaning

Key Needs Gaps within Use, Usability and Meaning We innovate by creating experiences that bridge these gaps Use Usability Meaning

Design Principles Known formulas for good design. x x/y=0. 618 y/x=1. 618 y x/y=y/(x+y) Pinecones Nautilus Shells Human Body Stonehenge Parthenon Great Pyramids Chartres Vitruvian Man Stradivarius Violin Eames LCW Chair Credit Cards i. Pod MP 3 Player The Golden Ratio Objects feel “balanced” when the ratio of their width to their height is equal to the ratio of the height to the sum of both segments.

Design Principles General rules of usability. Is this a good stove top design?

Design Principles Any better? How come?

Design Principles Specific strategies for creating good user experiences. Add an Egg Principle 1950’s Betty Crocker research revealed that… leaving out key ingredients from prepared foods gave people a sense that they’re really cooking.

Design Principles Two ways to get there. Frameworks Abstract Analysis Imperatives Synthesis Observations Solutions Concrete

Metaphors Expressing complex relationships through compelling “poetic” comparisons. A Bicycle for the Mind Fat Boy Cars Beer Can Copiers A Sunflower Computer

Expressing complex relationships through compelling “poetic” comparisons. A Bicycle for the Mind Fat Boy Cars Beer Can Copiers A Sunflower Computer

Expressing complex relationships through compelling “poetic” comparisons. A Bicycle for the Mind Fat Boy Cars Beer Can Copiers A Sunflower Computer

Expressing complex relationships through compelling “poetic” comparisons. A Bicycle for the Mind Fat Boy Cars Beer Can Copiers A Sunflower Computer

Expressing complex relationships through compelling “poetic” comparisons. A Bicycle for the Mind Fat Boy Cars Beer Can Copiers A Sunflower Computer

Imperatives What are the Imperatives for the Mono Indians? • Key Needs - Use, Usability and Meaning • Design Principles • New Metaphors