Image from Flickr prizrak 2084 Missoula TDM Program

Image from. Flickr prizrak 2084 Missoula TDM Program Review TPCC Presentation September 25, 2012

Overview Project Recap § Project schedule Draft Recommendations & Organizational Plan § Organizational recommendations § Programmatic recommendations Plan Implementation & Monitoring § Program cost, budget, and potential funding sources § Performance measurement process 2

Project Recap Photo Source: holotone 3

Study Process Phase I: March April -Stakeholder Outreach - Peer Review Phase II: May - June Phase III: July -Program Assessment -Draft org alt - Evaluation Framework -Org Evaluation -Recommended Org Structure Phase IV: August September -Org Plan Phase V: October -TPCC Adoption 4

Draft Recommendations & Organizational Plan 5

4 Key Outcomes of this Plan § Improve organizational structure – Roles & responsibilities – Collaboration – Efficiency § Define TDM program priorities § Identify additional program funding opportunities § Develop a performance measurement process 6

TPCC Oversight Committee City Transportation Department/ Section Travel Options Group (MIM) Transit, youth, Bike/Ped, Employer, Individualized Marketing Mountain Line Transit service MR TMA Vanpool service MPC Parking Access Management ASUM UM Transit & Outreach Travel Options Consortium District Based Employer Outreach Downtown Leadership Committee 7

1. Centralize Travel Options Programming Lead Agency: City Transportation Department (recommended) Partners: City Bike/Ped Office, MUTD § Maintain MIM brand – MIM Downtown – Regional MIM Employer Outreach (N Reserve, University, Midtown) § Consolidate City Bike/Ped Office under Travel Options Group § Centralize and focus youth outreach § Manage transit marketing 8

2. Focus Marketing & Outreach Lead Agency: Travel Options Group Partners: City Bike/Ped Office, MUTD § Develop an individualized marketing program for neighborhoods and employment sites § Phase out Way to Go! Club and designate funds to youth, individualized marketing, and transit marketing 9

3. Establish Downtown Leadership Group Lead Agency: Travel Options Group Partners: Travel Options Group, MRA, DDA, MUTD, ASUM, MR TMA, St. Patrick’s § Build on strength and success of current downtown organizations § Develop access management strategy § Approve work plan for MIM Downtown Source: flickr. Dwarf. Vader 10

4. Dedicate MPC Funding to TDM/Access Management Lead Agency: MPC Partners: Downtown Travel Options Leadership Group § Designate a dedicated portion of parking revenue to downtown TDM programs § Priorities set by Downtown Travel Options Leadership group § Develop access strategy that integrates parking management and TDM programming 11

Missoula Downtown Master Plan calls for a multimodal access and circulation to support planned downtown development 12

5. Establish TDM Consortium Lead Agency: Travel Options Group Partners: MUTD, ASUM, MR TMA § Collaborative forum for regional travel options § Identify target markets and funding opportunities 13

6. Develop Capacity for Transit Marketing Lead Agency: MUTD Partners: Travel Options Group § Partner with Travel Options Group to launch individualized marketing alongside transit routes § Build staff capacity to increase transit pass sales § Participate in Downtown Leadership and TDM Consortium groups 14

7. Improve Vanpool & Carpool Service Lead Agency: MR TMA Partners: TPCC and MDT § Attend & participate in TDM Consortium meetings § Survey existing riders annually § Submit quarterly reports to TPCC Oversight Committee § Work with TPCC to reconcile waiting list and vehicle procurement process 15

8. Improve ASUM/MUTD/MR TMA Partnerships Lead Agency: ASUM Partners: ASUM, MUTD, MR TMA § Partner on grant funding opportunities § Establish plan to implement more vanpools that serve university market § Attend Downtown Leadership Committee and TDM Consortium to ensure University services are included 16

9. Formalize TPCC Role as Oversight Committee Lead Agency: TPCC Partners: CMAQ-funded TDM programs § Approve workplans and performance targets for each CMAQ funded program § Receive updates on quarterly reports from CMAQ funded programs Missoula Mode-Split Data, 2010 Worked at Taxi, motorcycle, home 6% bicycle 8% Walked 7% Public transit 2% Carpooled 8% Drove alone 69% § Evaluate programs annually 17

Plan Implementation & Monitoring 18

Recommended CMAQ Funding Allocation Program Travel Options Group (City Bicycle and Pedestrian Program, MIM, and MR TMA school outreach) Recommended Estimate 2013 -2014 CMAQ Funding $378, 200 MUTD (Service Operations) $310, 000 MR TMA (Program Operations & Capital) $87, 200 Key Changes Consolidates Bike/Ped, and MIM CMAQ funds; shifts $14 k from MR TMA to Travel Options Shift $14 k to Travel Options for school outreach Public Works (Bicycle and Pedestrian Striping) $40, 000 Designated funds City & County Public Works (Street Sweepers) $240, 000 No change Total Note: $378 k available for programs & outreach $1, 055, 400 Source: Missoula TIP (Revised) 19

Travel Options Group Budget (with funding gap) 20

Travel Options Group Budget (without funding gap) Funding gap potentially reduced by investments from MUTD & MPC 21

Travel Options Program Priorities Higher Priority: § MIM Downtown § Regional Employer Outreach § Individualized Marketing § Bike/Ped Safety & Outreach Lower Priority: § Bike Ambassadors § Youth Outreach § Community events 22

Tracking Program Performance Inputs • Outreach • Marketing Outputs/Direct Effects • Awareness & satisfaction • Participation • Alternative mode use Outcomes • Travel Impacts • Emissions reduced • Costs saved Cost Effectiveness 23

How will Missoula Measure Performance? Performance measures will be quantitative, qualitative, and program-specific: Travel Options Group MR TMA MPC • # of people reached • Cost per revenue mile • Dollars invested in TDM programs • Mode shift in target area • Size of active wait list • # of presentations to schools • Wait time for vanpool assignment • # of employees traveling by non. SOV modes to downtown • Walk to school counts • # of active vanpool participants • Seat utilization on existing vanpools 24

CMAQ Funding & Performance Monitoring Process Funding Allocation CMAQ Funding Prioritized Every 4 Years in LRTP Performance Monitoring Quarterly Reporting to TPCC and MDT Travel Options Performance Measures Performance Commitments in Recipient Work Plans Annual Report to TPCC Annual Evaluation by the TPCC Oversight Committee 25

TDM and the LRTP § Recommendations will help Missoula achieve LRTP goals cost effectively § Mode split targets and other performance measures should align with LRTP goals and performance monitoring processes Photo: Metro RTO 26

Next Steps September v Send Draft Plan to TTAC, TPCC, and Program Directors September 25 v Comments due from TTAC, TPCC, and Program Directors v Present to TPCC October v Submit Final Plan v TPCC Plan adoption 27

Thomas Brennan 621 SW Morrison St. , Suite 950 Portland, OR 97205 (503) 228 -2152 tbrennan@nelsonnygaard. com Brie Becker 621 SW Morrison St. , Suite 950 Portland, OR 97205 (503) 419 -0029 bbecker@nelsonnygaard. com NELSONNYGAARD CONSULTING ASSOCIATES © 2012