ILAC Marketing Communications Graham Talbot Chair ILAC MCC

ILAC Marketing & Communications Graham Talbot Chair ILAC MCC

ILAC MCC Terms of Reference • The MCC exists as the ILAC committee responsible for internal and external communications issues. It supports the Key Goals identified within the ILAC Strategic and Business Plan (ILAC-R 3). In particular it exists to fulfil the following strategies: – Focus communications and marketing to facilitate recognition by industry and government – Facilitate the transfer of accreditation knowledge – Develop and review policies and guidelines, in collaboration with others, for the publication and dissemination of ILAC information. – Develop effective marketing and assistance programs, and where appropriate, in cooperation with the JDSC – Collect information to assist in continuing improvement – Develop and implement marketing and communications activities that target current and future users of laboratory and inspection body accreditation

ILAC MCC Approach • The general approach to providing this service to ILAC is by: – Focusing the limited resources on activities for ILAC members at the global level – Making the value of ILAC activities, products, and services readily apparent to its members and ensuring that they meet the needs of its members – Making members aware of ILAC activities that are suited to their abilities and interests, to encourage greater membership participation and contribution – To connect activities within the Regions with a view to sharing best practice – To exchange information as appropriate with the Regions and other international bodies, such as IAF

ILAC MCC Membership & Meetings • Membership – The Chair of the MCC is elected by the ILAC General Assembly for a period of 2 years. – Each ILAC Member is entitled to nominate one representative. • Meetings – The MCC will meet when considered necessary by the Chair, by the ILAC General Assembly or by at least one third of its members. The MCC will, however, meet at least twice a year.

ILAC Strategy (1) (from ILAC-R 3: 09/2009) 4. 2. 6 Develop and review policies and guidelines, in collaboration with others, for the publication and dissemination of ILAC information 4. 2. 8 Facilitate the transfer of the body of accreditation knowledge to all interested parties with particular emphasis on ILAC Associates, Affiliates and potential new members 4. 3. 2 Provide education and information/knowledge transfer regarding accreditation of laboratories, inspection bodies and related support services globally

ILAC Strategy (2) (from ILAC-R 3: 09/2009) 4. 3. 4 Develop and implement marketing activities that target current and future international specifiers of accreditation 4. 3. 5 Develop effective marketing, communications and technical assistance programs 4. 4. 1 Promote the benefits of the ILAC Arrangement and accreditation of laboratories, inspection bodies and related service providers by focusing communications and marketing to facilitate recognition of the ILAC Arrangement by industry, government and other end users of accredited services

ILAC Strategy (3) (from ILAC-R 3: 09/2009) 4. 4. 2 Interact with and attract other accreditation organizations (including those operated by regulators) to buy into ILAC solutions and/or learn from their experience to improve ILAC’s processes. MCC (with EC) 4. 4. 3 Identify new areas where ILAC can support the goals of the global community, both for the elimination of technical barriers to trade and in support of values such as ecological sustainability, health and safety of humanity, animals and nature

ILAC MCC Strategic Objectives 2009 - 2012 (See separate Handout) 1. Marketing & Communications resources 2. Develop/Maintain Effective Promotional Channels 3. Provide Support 4. Maintain Quality

Examples of Recent and On-Going ILAC MCC Work

Enhancing the Style of ILAC Promotional Documents • All ILAC Brochures transferred to new design. • Translations into German, Hindi, Russian, Persian, French, Spanish, Japanese and Chinese