IGNITE MF 2014 Campaign Exhibitions Town Busking CONTENT

IGNITE! MF 2014 Campaign & Exhibitions Town Busking

CONTENT PAGE • • Summary of Town Busking Objectives Campaign Details Plans Production Line Up Logistics Required Manpower Required Things to Do (At a Glance)

Town Busking • We will be heading to town to generate buzz through activities, performances and cheers to spread the awareness of IGNITE! Music Festival and garner interest from the public (particularly youths and music enthusiasts)

IGNITE! INVADES ORCHARD 2013 http: //www. youtube. com/watch? v=hq 4 n_H 9 Pcz. U&list=UUAKDp 26 a 1 p 7 E 3 s. PEv 9 W 2 Onw

Objectives • Spread awareness of IGNITE! Music Festival to the public • Create hype in Orchard road on IGNITE! Music Festival through town busking • Create buzz • Make an impression • Garner interest from the public • Show passion & compassion for IGNITE! Music Festival

Campaign Details Execution Date(s) : 9 August 2014 (Saturday) Venue(s) : Orchard MRT to Marina Barrage Suggested locations to cover: Ngee Ann City Civic Centre, *Scape, Orchard Central, Plaza Sing, Gardens by the Bay, Marina Barrage

Execution Details Reporting Time: 1000 am (Mob leaves reporting location at 1100 am sharp) Reporting Location: Orchard MRT Things to bring: • Money (for lunch & dinner, and transport) - Roughly around $30 • Water Bottle • EZ-Link Card

Plan Outfit Details Come in: • IGNITE! shirt and jeans/appropriate shorts (for IGNITE! Committee) • Black T-Shirt with jeans/appropriate shorts (for volunteers, first aiders and those from the various IGs) • Red lips (for girls) Done during briefing/assembly: • Spray paint streaks of hair red • Tape self with IGNITE! tape • Paint face with red face paint

Plans Activities • Form a frozen tableaux of a group of people holding out IGNITE! Flyers in the middle of the crowd at specific locations that are marked out for a timeframe of 1 minute and/or disseminate into crowds to approach people to tell them more about IGNITE! • Walking along the street reaching out to the crowd to tell them more about IGNITE! > Telling them to follow social media (on their phones/tablets)

Plans (cont’) Activities • At night at Marina Barrage: Gear up with glow sticks (having the IGNITE! logo on shirts and instruments to be lined with glow sticks as well) ❖ As a mass, walk up the slope to the audiences and stop when we reach the top. Collectively take out our thick red glowsticks / red flares (TBC) to break, shout “IGNITE MUSIC FESTIVAL 2014!”, disperse then spread the word!

Plan IGNITE! Freeze http: //www. youtube. com/watch? v=jw. Mj 3 PJDxuo

ROUTE Orchard MRT > Dhoby Ghaut (PS) > Raffles City > Bayfront > Satay by the Bay > Marina Barrage

Start time 10: 00 AM (Assemble at Orchard MRT steps) End time Route Details 10: 30 AM Aim: Leave the MRT and take to the streets via escalator with members wrapped up, cameras set up, everyone briefed on flyers) 11: 30 AM Aim: Leave Ngee Ann City Civic Plaza (Takashimaya) by 11: 30 AM 12: 30 pm Aim: Leave *Scape by 12: 30 pm 11: 00 AM (First Flash Point: Ngee Ann City) 12 pm (Reach Scape) Second Flash Point: *Scape 1: 00 pm 1: 30 pm Third Flash Point: Aim: Leave OC by 1: 30 pm Orchard Central 2: 30 pm 1: 30 pm Crossover to Aim: Assemble outside Centrepoint by Centrepoint for 2: 20 pm lunch 3: 00 pm 3: 30 pm Fourth Flash Point: Aim: Assemble at entrance Plaza Sing outside sliding door panels to get ready to go into PS Activity Assemble & briefing (All participants to have breakfast beforehand & bring their own water bottle or snacks) Busk from Orchard MRT to Ngee Ann City Civic Centre The buskers are to cover all three levels of scape before leaving the area; Busk Ngee Ann to *Scape Assembling outside Orchard Central entrance; Busk from *Scape to Orchard Central Busk from Orchard Central to Centrepoint Spread awareness to people sitting outside PS; Busk from Centrepoint to PS

Start time End time Activity 4 pm Early dinner at PS 5: 30 pm Aim: Assemble at MRT Entrance at basement Have dinner! 5: 30 pm Take the Circle Line to Bayfront MRT 6: 00 pm Walk from Bayfront to Gardens 6: 30 pm Walk through Satay by the Bay to Marina Barrage 7: 30 pm Prep for glowsticks on shirts 6: 00 pm Aim: Reach Bayfront MRT Take MRT to Bayfront Station, can busk a subtly on the way but don’t get caught/stomped Busk to the tourists to come for IGNITE! 6: 30 pm Aim: Reach Gardens by the Bay 7: 30 pm Aim: Reach Marina Barrage Walk and busk on the way! 8: 00 pm Aim: Gather at start of slope Using the thin glowsticks, form the IGNITE! logo (triangle and if possible the lightning) on our black shirts 8 pm (or after fireworks) Make an entrance 9 pm Aim: Get people to like us on our social media platforms or know more about IGNITE! As a mass, walk up the slope to the audiences and stop when we reach the top. Collectively take out our thick red glowsticks (red flares would be super dramatic and nice at this point but ok) to break, stare at them, disperse then spread the word! (TBC) 9 pm: 9: 30 pm Clear up and Debrief

*****Formation***** IGNITE! Committee (In-charge Charissa) All Other Guerillas etc. (Carlissia) IGNITE!Committee (Nicole) Jammerz + Instruments (Mer and Ain) Front

IGNITE! Freeze (in town) Alert method: ➢ Break up mob into groups ➢ Contact the group leaders for alert ➢ Group leaders to stand in front of group ➢When group leaders freeze, the rest follow; likewise when group leaders move off, the rest move off as well.

SITE RECCEE: TOWN BUSKING SUNDAY, 13 JULY 2014

Meeting pt 1: ION Orchard MRT (Exit C) 10 AM // Assemble at ION Orchard MRT: - Come in IGNITE! tees and shorts/jeans - ‘IGNITIFY’ ourselves with red tape - Brief participants on the itinerary for the day people are irrelevant Leave at 11 AM// so far so good

Flashpoint 1: Ngee Ann City 11. 10 AM// - Busk/bust. A RHYMES some moves - Ellen Dance dares - Freeze for 3 mins 11. 20 AM// strangers 1 & 2 carli nicole gr 8 lighting mer

Honk point 1: Traffic Light outside Taka (Flash Point) 11. 25 AM// “Honk If You Want Us To Dance” - Basically we hold up signs saying ^ - If they honk, we do a dance move continuously - If they do not honk we still dance anyway us ignoring judgement judger

Flashpoint 2: Disperse Through Scape Flea (Flash Point) 11. 30 AM // -Limited amount of people can be in groups to do a flash mob -Solution: Split up and disperse to suddenly freeze and this is carli this is nicole 11. 35 AM// we are frozen in time

Busk point: *Scape 11. 35 AM // Reach Scape March around shouting “IGNITE!” related things e. g. “I G N I T E (exclamation mark!) IGNITE WE ARE IGNITE!” x 2 - Busk around all 3 levels of Scape Should head to the top floor at about 11. 43 PM // carli was supposed to stand at the railing but she’s a lose. R 11. 45 AM //

Cont. Busk Point: Rara to all inhabitants 11. 45 AM// Top floor of *Scape - At the top level of scape, we could do a dance dare 11. 55 AM Head for H&M traffic light // this shot required multiple attempts

Honk point 2: H&M Traffic Light 12 PM// “Honk if you want us to dance” FINALLY CHA JOINED THE FUN HI CHA

Flashpoint: 313 Somerset Main Entrance 12. 10 PM// -Freeze -Busk around and disseminate flyers ALTERNATIVE LOCATION: -ORCHARD GATEWAY ENTRANCE (larger space) Suggestions? //12: 25 PM being shameless and ugly

Lunch!!! @ Centre. Point - 12. 35 PM - 1. 50 PM (Buffering time) - 1. 50 PM Leave

Honk point 3: Concorde Traffic Light 1. 55 PM // “Honk if you want us to dance” KUA SIMI KUA LA

Buskpoint: Plaza Singapura 2: 10 PM // - Busk around the mall (lifts, escalators etc. ) 2: 45 PM //

SUPER EARLY DINNER: Dhoby Ghaut MRT Station 2: 45 PM – 3: 45 PM (Break) Buffertime: 3: 45 PM – 4 PM 4 PM // - Head to Bay. Front kaopei nic is leaving because she’s a little shit

TRAVELING: Bayfront MRT and Link. Way to Gardens By The Bay 4: 30 PM // - Just keep walking -Do the occasional dance dare THEY MADE IT TO BAYFRONT

STILL TRAVELLING: Gardens By The Bay 5 PM PM // - At this point, we are almost there - Continue chanting about ‘IGNITE!’ related things till we reach Marina Barrage - Do the occasional dance dares this is not the end of the journey i’m sorry

TRAVELLING STILL: On The Road To Marina Barrage We should reach this point about 6 PM // - We’re on our way to Marina Barrage! u guys are adorable

MEETING POINT: SATAY BY THE BAY (can buy food to picnic at barrage) We should reach this point around 6: 15 PM // - Continue walking towards Marina Barrage still cute but u guys look so tired

FINAL DESTINATION: MARINA BARRAGE FINALLY 6: 30 -7 PM -celebrate reaching at barrage yey Ugh finally

FINALE: Time To Head Back Home! 7 PM: stay and watch fireworks together 8: 30 PM: Fireworks 8: 45 PM: BREAK GLOWSTICKS 9 PM: - Debrief - Give comments on how to improve using google docs smlj go home la

Emergency Plans OPERATION LOST SHEEP(In the event people get lost): ➢Person is to contact leader of the group ➢Group leader to notify mob guardians (any one of us) ➢Guardians to call and instruct how to get back / fetch the person back OPERATION MAN DOWN (If the people feel unwell): ➢Group leaders to get someone from their group to accompany the sick person to the side ➢Notify Mob guardians ➢Guardians to notify first aiders Precautions: ➢Group leaders are to do a head count of their group at every station to report strength through whatsapp before we move off to the next location ➢Hydrate self constantly

Emergency Plans Segment Mob Guardians* Group Leaders Group Front Merissa and Ain 3 from JA JA Inner Front Nicole Aida, George IGNITE! Committee Middle Carlissia and Rachel 2 from SAIG, 1 Rep from all other IGS CREATE + Other IGS Back Charissa Ben, Jani IGNITE! Committee *any member of campaigns team can and should be approached if there any issues, they are certified mob guardians as well : ) ❖ OPERATION CAWCAW: ➢ Situated in every team to look out for security guards or other authorities ➢ In the event we are freezing or lingering they are to run to the front to rush us off ➢ Faith, Valerie and Video Team (IGNITE! Challenge): ➢ They would be filming at a segment of the walk and would join the team after. ➢ First Aiders: ➢ One in each segment

Manpower Required • 100 people max – create igs, ignite committee, student ambassadors • Jammerz peeps: 15 (with instruments) • First aiders: 3 -4 (They will be a part of the volunteers) • Photographers (From Photo IG): 3 • Filming crew (Video Team)

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