IGCSE Business Chp 42 Keywords Market research primary
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample • Class : Y 10 • Lesson Topic: Marketing • Scheme of Work: Market Research
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample P&D Higher thinking Skills Planning and Data Lesson Objectives ALL (KNOWLEDGE) Describe a market and the different aspects of market research MOST (ANALYSIS) • Analyse a market research techniques • SOME (EVALUATION ) • Evaluate the usefulness of market research to the success of a business.
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample ATD C-B A-A* By end of lesson you will Climb the Ladder E-D Apply to demonstrate (8 -12 m) 8+ connectives & key words (5 -7 m) 5+ connectives & key words (2 -4 m) 2 + connectives & key words
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample • Key Words; • Before we start can you find these definitions in your textbook • • Market research Primary research Secondary research Desk research Field research Questionnaire Sample
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample CONTRASTING Although… Except… Moreover… If… However… Yet… Apart from… Unless… Despite… As long as… CAUSE & EFFECT Consequently… Due to… As a result… Therefore. . Because of… Because… CONCLUDING Firstly… After… Secondly… Before… Overall… I believe… Finally… I think … In conclusion… it depends… To conclude… short term… Meanwhile… Long term… COMPARING Equally… As with… Like… In the same way… Similarly… Even so… Likewise… CONNECTIVES for Analysis CONNECTIVES for Application CONNECTIVES for Evaluation EMPHASISING Most importantly… Significantly… Notably… Especially… Above all… In particular… Indeed… QUALIFYING Despite… Yet… As long as… Unless… Apart from… If… Moreover… Except… However… Although… ADDING In addition… And… Too… Also… Additionally… As well as… Furthermore… ILLUSTRATING For instance… Such as… In the case of… So… For example… As revealed by… As illustrated by…
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample The Marketing Mix • The key elements of a firm’s marketing strategy. Known as the 4 Ps. • What do you think comes under each P?
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Marketing Mix
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Pf. L Prepare for Learning – 5 mins VIDEO What data would a supermarket like to know about their customers and what they buy?
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Market Research • Process of collecting and analysing data about the market; FIND OUT… • Customer wants • Pricing / Promotions • Times of purchases • Segmentation • Location
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Primary v. Secondary Research Primary research Collected by business, original data. Secondary research Collected someone else, second hand data.
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Primary Research methods • Questionnaires or surveys (open/closed) – Online, phone, direct. • Interview – Ask questions from potential customers • Focus group – Ask questions from group of people • Test marketing – soft launch product in restricted area. • Sampling (Random) – Select a portion of the market as a representation. Can’t ask everyone!
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Primary research Questionnaire • Open questions mostly give more QUALITATIVE DATA • Closed questions give QUANTITATIVE answers • Create 2 questions of each about school.
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Secondary market research • Business websites (Published accounts) – Competitors website • Government agencies (Environment agency) – Department for Business • Media organizations (newspapers) – Financial Times
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Qualitative v. Quantitative data • Factual information and number analysis is called quantitative data • Information collected about opinions and views is called qualitative data
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Market research Evaluation • Limitations – Biased websites – Misinformation – Customers unpredictable – Market changes • Depends on –Costs –Effective questioning –Good sample? –How data is used.
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Writing a questionnaire • • You work as a Market Researcher for Qatar Tourism They want to know who the tourists are They want to know about peoples holiday habits They want to know how Qatar can be improved for tourists Write a questionnaire which will give them suitable information to help with this It must include open and closed questions There must be a minimum of 15 questions
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample CONTRASTING Although… Except… Moreover… If… However… Yet… Apart from… Unless… Despite… As long as… CAUSE & EFFECT Consequently… Due to… As a result… Therefore. . Because of… Because… CONCLUDING Firstly… After… Secondly… Before… Overall… I believe… Finally… I think … In conclusion… it depends… To conclude… short term… Meanwhile… Long term… COMPARING Equally… As with… Like… In the same way… Similarly… Even so… Likewise… CONNECTIVES for Analysis CONNECTIVES for Application CONNECTIVES for Evaluation EMPHASISING Most importantly… Significantly… Notably… Especially… Above all… In particular… Indeed… QUALIFYING Despite… Yet… As long as… Unless… Apart from… If… Moreover… Except… However… Although… ADDING In addition… And… Too… Also… Additionally… As well as… Furthermore… ILLUSTRATING For instance… Such as… In the case of… So… For example… As revealed by… As illustrated by…
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample P&D Higher thinking Skills Planning and Data Lesson Objectives ALL (KNOWLEDGE) Describe a market and the different aspects of market research MOST (ANALYSIS) • Analyse a market research techniques • SOME (EVALUATION ) • Evaluate the usefulness of market research to the success of a business.
IGCSE Business Chp. 42 Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample ATD C-B A-A* By end of lesson you will Climb the Ladder E-D Apply to demonstrate (8 -12 m) 8+ connectives & key words (5 -7 m) 5+ connectives & key words (2 -4 m) 2 + connectives & key words
IGCSE Business Chp. 42 R Keywords – Market research, primary / secondary research, quantitative / qualitative research, sample Review the Learning 1 question you need to ask 2 new things you learnt 3 pieces of information
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