IFHE Region Europe Conference 30 31 August 2018

IFHE Region Europe – Conference 30 & 31 August 2018 Osnabrück, Germany Deutscher Hauswirtschaftsrat “Advertising for Home Economics Experiences and Challenges” Dorothea SIMPFENDÖRFER

Our Vision IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 2

Our Mission: One Voice for Home Economics in Germany • • Political representation of Home Economics, Contact for politics and society, Partner for vocational training institutions, Partner for employers and employees. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 3

Situation in 2015 • Many Home Economics associations, • Each speaks for itself, • Everyone has different interests and represents different professions, • Almost all honorary board members, • Political institutions could not correctly assess and evaluate the individual statements of the associations. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 4

Task/Order • Federal Ministry for Economic Affairs and Energy had demanded a merger, • This idea had already arised in the German Society for Home Economics (dgh e. V. ), • Position Paper Home Economics 4. 0, • Order September 2015 Development of umbrella organisation, • November 2016 Foundation of the German Home Economics Council e. V. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 5

IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 6

Members • • • Home Economics associations, Care facilities for different target groups, Consultancy, Educational institutions, Publishers. IFHE Region Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 7

Organisational Structure Bodies of the German Home Economics Council e. V. Board Sections Council Members Voting Office Members Supporting IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 8

Representation of Interests Ø of all Actors in Home Economics -- Household-related services, -- Institutional households, -- Vocational training and training on the job, -- Private households. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 9

Relevant German Ministries Ø BMWi -- Economic Ø BMJB -- Consumers Ø BMAS -- Labour and Social Affairs Ø BMFSFJ -- Family Affairs, Senior Citizens, Women and Youth Ø BMG -- Health Ø BMEL -- Food and Agriculture IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 10

World Home Economics Day • More than 3, 000 messages via e-mail to Members of Parliament and influencers, • Concerning the importance of Home Economics for the well-being of the individuals and the society, • Invitations for discussions. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 11

Health and Care for Elderly Cure & Care Important Role for Home Economics • • • Residential group concepts for people suffering from dementia, Consequences for recognition as „Fachkraft“/Expert, Personnel calculation, Inpatient care, Outpatient care. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 12

Childhood Education (Bild folgt) • KITAS/children day care center, • Home Economics services, • Recognise as experiance for life skills, • Home Economics concept to become part of the quality standard of the facility, • Complementing the pedagogical concept. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 13

Gender Politics Equality Report 2017 • Strengthen services for individuals to enable women and men to exercise professional and family activities equaly, • Care for children as well for elderly. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 14

Gender Politics SAHGE SA = Soziale Arbeit = Social work H = Haushaltsnahe Dienstleistungen = Householdrelated services/Home Economics G = Gesundheit, Pflege = Health, care E = Erziehung = Education • All professions serving for individuals together in a coalition to struggle for better image, income, carreer options, • To keep and attract the professionals, IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 15

Gender Politics SAHGE • Government parties’ => new coalition agreement, • The use of household-related services is to be promoted, • Systems for financing, • Recruitment by upgrading the professions providing personal services. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 16

Services for Individuals • Advertising against undeclared work, • Promotion support for buisiness start up in this field, • Engaging for voucher systems, • Legal services. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 17

European Partners Fédération des particuliers Employeurs de France FEPEM (FR) Activities in the field of undeclared work (France) http: //www. fepem. fr/ European Federation for Sevices to Individuals EFSI (Bruxelles, Belgium) http: //www. efsi-europe. eu IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 18

Education - Training • Vocational training for housekeeping to be revised actually, • Informal training on the job qualification must be open to formal vocational training. IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 19

Home Economics Congress • September 2019 in Berlin, • The role of Home Economics to realise the Sustainable Development Goals (SDGs). IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 20

Conclusion • • • Highly acceptance of our work, New members are coming, We do step by step, Patience is needed, Still lack of financing, But we are passionated! IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 21

www. hauswirtschaftsrat. de IFHE Region of Europe – Conference 30 th & 31 st August 2018 Osnabrück, Germany 22