If you dont read the newspaper youre uninformed




























- Slides: 28
“If you don't read the newspaper, you're uninformed. If you read the newspaper, you're mis-informed. ” ― Mark Twain Sara Hassan 16 -10886
�A newspaper is a publication that is issued daily or weekly �Today we have a large number of different types of newspapers. �For comparison, I have selected the following two: Daily Times and Financial Times. Sara Hassan 16 -10886
�Local English Pakistani newspaper �Simultaneously published from Lahore, Islamabad and Karachi Sara Hassan 16 -10886
�British-English paper published in London. �It has a special emphasis on business and economic news �Also published in Chinese �Its distinctive feature is its pink colored page �“All times are London time. ” Sara Hassan 16 -10886
Contents of both newspapers � Most of the news stories are in inverted pyramid style in FT � FT always starts with a short paragraph that gives a brief account of what the entire news story will comprise of. For example, Sara Hassan 16 -10886
�News stories in Daily Times are also in inverted pyramid style Sara Hassan 16 -10886
�FT has a slant towards London as seen in its slogan as well. �DT paints a better picture of Pakistan especially Sindh and Punjab. �FT is molding a very bad name for Pakistan Sara Hassan 16 -10886
FT is anti-Islam Sara Hassan 16 -10886
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�FT uses flowery language while DT uses clear and straight forward writing style. �The use of words is very simple for the lay man to understand in DT and vice versa �Both have around 6 to 7 columns in total in one page Sara Hassan 16 -10886
�The length of articles is almost the same in both �There is clarity and to the point information in Daily Times unlike FT �The headings of FT are very dynamic and catchy Sara Hassan 16 -10886
�Use of censored language and visuals Sara Hassan 16 -10886
PICTORIAL DISPLAY �Pictorial display is very dramatic and colorful in FT �Most pictures are in action �The expressions of the people tell half the story Sara Hassan 16 -10886
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Pictures in DT Sara Hassan 16 -10886
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�Timeliness �Conflict �Prominence �Proximity �Novelty �Emotional hook �Consequence Sara Hassan 16 -10886
Departmentalization Daily Times �Main page �National news �Advertisement �Regional news �Editorial �Opinion �Foreign news �Sports �City news Sara Hassan 16 -10886 • • • Business and finance Markets and money International business Diversions Infotainment Entertainment
Financial Times � 4 international editions �Focus is on how events and developments are likely to affect your business �Divided into 2 sections �Section 1 - world news with analysis and thoughtprovoking columns �Section 2 - international business news, company news and market data � 100 surveys each year Sara Hassan 16 -10886
Section 1 �World news �Comment and analysis �LEX column �International arts pages �Special interest topics Sara Hassan 16 -10886
Section 2 �International company and financial news �International capital markets, commodities and bond prices �European comment column and debate �World stock market �Currencies and interest rates �World equity markets Sara Hassan 16 -10886
FT REPORTS �Reports on technology, healthcare, property, industry, business, education, surveys of cities etc. Sara Hassan 16 -10886
Magazines �Daily Times- Sunday �Financial Times- Saturday Sara Hassan 16 -10886
“A newspaper is a device for making the ignorant more ignorant and the crazy crazier. ” H. L. Mencken Sara Hassan 16 -10886