If we build it they will come But
If we build it… …they will come
But you gotta do your bit… 10/02/2016 07760 392284 2
It’s about perspective 07760 392284 10/02/2016 3
How do you eat an elephant? 07760 392284 10/02/2016 4
Search Engine Optimisation internal links on-page external links great code seo Google’s algorithm apparently has over 200 factors in it – and no one knows it all! (yeah right…) great content off-page links to your site Server set up 07760 392284 10/02/2016 5
SEO – and the Small Business Website Negative… X - You can’t do it all X - You don’t have mega budgets Positive… ü ü ü You are an expert in your field You are enthusiastic You can produce great content And if you learn how SEO friendly content too! 07760 392284 10/02/2016 6
SEO – and the Small Business Website Cooking a chicken 07760 392284 10/02/2016 7
SEO – and the Small Business Website Planning 07760 392284 10/02/2016 8
SEO – and the Small Business Website Keyword Research AKA Key phrase research About getting into the head of the people you want to attract – what will they type? completecalm. co. uk • • • Neck pain Massage Low Back pain Frozen shoulder Cricked neck Back spasm Relaxation Stress Anxiety Insomnia Not nice … too general 07760 392284 10/02/2016 9
SEO – and the Small Business Website Use google suggest http: //www. yoast. com/suggest 07760 392284 10/02/2016 10
SEO – and the Small Business Website Lower back pain Lumber pain when sitting Lumber pain and sciatic when sitting 07760 392284 10/02/2016 11
SEO – and the Small Business Website Next step… Might be to create a blog post based around one of these more specific key phrases. Monitor • • • So this process is for generating ideas. To come up with more specific key terms That are less often entered into search bars Sometimes called ‘Long Tailed Keywords’ But are more likely to be entered by people you want So are perhaps ‘prospects’ rather than ‘suspects’ REMBER SEO IS A PROCESS It’s not the whole story… 07760 392284 10/02/2016 12
SEO – and the Small Business Website Ready for the next step… REMBER SEO IS A PROCESS It’s not the whole story… 07760 392284 10/02/2016 13
SEO – and the Small Business Website If you want to benefit from small group or 1 -2 -1 seo training why not drop me an email? edward@ee-web. co. uk REMBER SEO IS A PROCESS It’s not the whole story… 07760 392284 10/02/2016 14
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