IEEESA Publicity Update IEEE 802 November 2002 Plenary

IEEE-SA Publicity Update IEEE 802 November 2002 Plenary Jerry Walker, Business Development Director

IEEE-SA Publicity Update Overview of IEEE-SA PR program IEEE 802 in the news IEEE 802 e-news bulletin Next steps for 802 publicity activities

IEEE-SA Publicity Program Overview IEEE has a proactive PR effort to support groups developing standards In 2002, we have significantly increased our visibility By year end, will have issued 50+ news releases covering standards projects and significant projects’ milestones, plus news regarding IEEE-SA activities In 2002 have developed over 25 specialized media lists

IEEE-SA Publicity Program 802 in the news To date, issued four stand-alone news releases on 802 standards/projects Receive, on average, five calls from media per week on 802 standards/activities 802 news picked up by such news vehicles as Cnet, Sys. com, E-week, IQ Magazine, Chicago Sun Times, EE Times, Mac. Central, Business Week and Spectrum

IEEE-SA Publicity Program 802 News Bulletin http: //standards. ieee. org/802 news/

IEEE-SA Publicity Program 802 News Bulletin In 2001 launched news bulletin dedicated to providing news coverage on IEEE 802 standards and related activities Media list comprised of over 1200 trade and business publications and industry analysts and list is updated monthly Bulletin released within one week after each Plenary meeting Received favorable feedback from media Bulletin has generated improved media relations and improved education about 802 standards, projects and process

IEEE-SA Publicity Program 802 News Bulletin As soon as bulletin ready, send email to media list to announce availability of updated bulletin that also calls out headlines Created web area to house current bulletin and archive editions Created icon residing in News Room to link to bulletin and for 802 groups to use on their websites

IEEE-SA Publicity Program 802 News Bulletin In 2003, plan to develop the following enhancements to the web area: Group backgrounders Terminology reference (standards process) Roadmap to 802 standards (relationship of standards)

IEEE Standards Development Online New area created to help working groups with consolidated IEEE standards development information Some features Online forms to start the invitation & ballot processes Power. Point training materials in all areas Links to important reference documents (i. e. , IEEE Standards Companion, IEEE-SA Standards Board Operations Manual, etc) http: //standards. ieee. org/resources/development/index. html