IEEE Collabratec Overview 1 10172021 Overview Please go

IEEE Collabratec™ Overview 1 10/17/2021

Overview Please go to the tool kit for all communication and branding details specific to your needs If you are seeking to write copy that is not already written please utilize this document and the benefits sheet within the tool kit to assist. If you need further assistance, please contact the Communications Department at: – corporate-communications@ieee. org 2 10/17/2021

Value Proposition 3 10/17/2021

Value Proposition What is IEEE Collabratec. TM? – an integrated online/digital and community experience with a suite of services made available from a central hub – allows for networking and productivity inviting IEEE and non-IEEE individuals to network, collaborate, and create – bringing IEEE participants together with one another. – enables authors and researchers to network and collaborate, using tools that assist publishing. – integrated access to content within an esteemed body of journals – is available to IEEE’s global constituencies and can extend and expand upon this audience reaching new global stakeholders. 4 10/17/2021

Value Proposition (cont’d) Competitive Differentiation – Unlike our competitors, IEEE has chosen to offer a combination solution for BOTH members and author/researchers, connecting individuals with similar fields of interest. Our competitive differentiation also includes: – Combining productivity and collaboration within one suite/hub – Focusing on engineers/technology professionals – Official IEEE platform, leveraging the strength of the IEEE brand as a trusted entity 5 10/17/2021

Our Audiences Members Audience Support (staff) Technical Activities • Members, Authors, Researchers Authors/Res earchers IEEE Collabratec Institutional Customers / corporate 6 10/17/2021 Institutional Customers / academia Volunteers

Key Words Umbrella Message: integrated experience, new tool, digital connection, collaboration, community, creation, tools to aid publishing, global engineering/technology focus, distinguished, one suite/hub Members: networking, connecting, career development, assist production, new opportunities, one suite/hub Volunteers: easier process to connect, get things done, engagement, one suite/hub Authors/Researchers: easier workplace, time saver, assist productivity, collaboration, connection, one suite/hub Institutional Customers / academia: added value; collaboration, global, connection, teams without boundaries, time saver, assist productivity, easier workplace, one suite/hub Institutional Customers / corporate: proprietary communities; multi-faceted collaboration, teams without boundaries, free tools, time saver, assist productivity, one suite/hub Technical Activities: community builder; build and manage professional network, knowledge sharing, technically current, one suite/hub 7 10/17/2021