IDMPakistan Session Digital Marketing Overview By Hamiz Zulfiqar

IDMPakistan Session Digital Marketing Overview By Hamiz Zulfiqar Ali No. of Sessions: 1

IDMPakistan Session About Me • Hamiz Zulfiqar Ali, Trainer IDMPakistan • Freelancer, Website Developer, Digital Marketer • Working as a Freelance Web Developer since 2012 • BBIT(Software Engineer) from Punjab University, Lahore • Experience in training numerous students linked to different organizations as well as individual trainings. • Running a successful local ecommerce store

IDMPakistan Session Please Introduce Yourself What are you currently doing professionally and what is your #1 objective that you want to achieve by learning digital marketing

IDMPakistan Session Goal of this Module • What is Digital Marketing • Why use digital marketing? • Understanding the important aspects of digital marketing • Understanding the digital marketing process • Some LIVE case studies

IDMPakistan Session Important Things • Make sure “This session is being recorded” is shown in your control panel • If a session is disconnected for any reason – join again with the link on your LMS account • For any further problems regarding sessions kindly contact your assigned relationship manager • Write the reason, why you joined this training program.

IDMPakistan Session How this program will proceed (Best Practices for trainees) Module Live Lecture Assignments Projects Recording Exam ASK QUESTIONS – AS MANY AS YOU CAN

Digital Marketing Overview Website Creation & Planning Search Engine Optimization PPC Google Adwords Social Media Marketing Lead Generation & Conversion Display Advertising Content Marketing Email Marketing & Automation Mobile Marketing Reputation Management Ecommerce Marketing Blogging 101 Freelancing Projects Creating online Ad. Strategy Google Analytics

IDMPakistan Session What is Traditional Marketing “Traditional marketing” is the process of reaching out to and engaging with your customers through traditional media (TV, billboards, referrals, newspapers etc) Traditional Marketing Billboards Newspapers TV Ads Flyers brochures

IDMPakistan Session What is Digital Marketing “Digital marketing” is the process of reaching out to and engaging with your customers through digital media (internet, email, mobile etc) Digital Marketing Search Engines Website Social Media Marketing Email Marketing Mobile Apps

IDMPakistan Session Assets For Digital Marketing • Digital Hubs • • Social Networks • • • Pages, Profiles on platforms (FB, Twitter, Linkedin, Pinterest etc) Your tribe Search Presence • • • Website Blog Online Store Dominating the keywords for your business Both organic and inorganic presence Email List • • Email marketing automation Nurturing your list etc

IDMPakistan Session Comparison b/w Digital Marketing & Jang Newspaper ads Metric Newspaper ad (Jang) Digital Media ads Reach 800, 000 Exponential Target audience Untargeted Laser targeted Engagement Zero Very high Price Expensive Economical Returnof investment Not guaranteed Very high return

IDMPakistan Session What’s Happening Online These days

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IDMPakistan Session e. Commerce (Online Store) Stats of Pakistan

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IDMPakistan Session What’s possible when you make Digital Marketing Your Passion

IDMPakistan Session 10 Million Dollars Sales – Muhammad Haris

IDMPakistan Session Why are people going online? üTo get information about a product, service or business üIf they have a question üIf they are looking to solve a problem üIf they want to visit social media platforms With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. The web is crowded with information. Just having a website doesn’t mean all customers are going to find it by themselves. You have to MARKET your website. LEARN EVERY ASPECT OF DIGITAL MARKETING

IDMPakistan Session Benefits of Digital Marketing over Traditional Marketing üIt is measurable üCost effective üReduces the selling cycle üReduces the cost of sales üBuilds your brand üProvides targeted results

IDMPakistan Session Digital Marketing Objectives One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives. ü Reaching the right audience ü To engage with your audience ü To motivate your audience to take action ü Efficient spending on your campaign ü Return on investment (ROI) Digital marketing goal Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers.

IDMPakistan Session Digital Marketing Process Visibility: How easy it is for customers to find your product or service online? Bringing targeted traffic: Generating traffic for your website via inbound marketing Generating engagement: Engaging your visitors to help them take an action Lead Generation: Generating leads once they are engaged Measurement: Measuring the campaigns performance Retention: Following-up

IDMPakistan Session Digital Marketing Process Visibility – How easy it is for your customers to find you online • Website • Search engine visibility (Organic) • Search engine visibility (Inorganic or Paid) • Inbound Marketing • Social media visibility • Email marketing

IDMPakistan Session Digital Marketing Process Bringing Targeted Traffic: • Inbound • Outbound

IDMPakistan Session Inbound Process Stranger Interested Prospect Demo Session Closing into Sale via

IDMPakistan Session Digital Marketing Process Creating Engagement • • Digital marketing is not a one way street Engagement is about: • • • Examples of Engagement • • Knowing your audience Communicating to them in a way that generates engagement Comments on your blog post Likes, shares, comments on your social media posts Generating action Why engagement is necessary? • • • No platform (search, social, email) will favour low-engagement marketing. Higher engagements > higher results High CTR > lower CPC

IDMPakistan Session Digital Marketing Process Lead Generation • Landing page creation • Generating consistent leads 24/7 • Increasing conversion rates

IDMPakistan Session Digital Marketing Process Measurement • Google Analytics • Measure every page • See the missing loops and adjust according to your data

IDMPakistan Session Digital Marketing Process Retention • • Email Marketing Consistent follow-up Segmenting your customer list Setting up auto-responders Remarketing Keep reminding your customer of your offer Grab the missed sales Increase your chances for repeat purchases

IDMPakistan Session What Does Digital Marketing consist of üWebsite Creation (user experience) üSearch engine optimization (SEO) * üPay per click (PPC) * üSocial media marketing (SMM) * üEmail marketing üDisplay advertising (banner ads) üLead generation üContent marketing üOnline reputation management (ORM) üGoogle Analytics

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IDMPakistan Session QUESTIONS