Ideas for Advertisement Unit 30 Advertisement Production for
- Slides: 6
Ideas for Advertisement Unit 30 – Advertisement Production for Television Milo Quigley NDY 2
Initial ideas • When brainstorming potential ideas for my advertisement, I initially considered producing one for an autism charity group which is close to my heart, P. O. C. A. I also considered producing one which showcases Derry as a popular, tourist-attracting city or one which captures the nightlife Derry has to offer. • Although the material would be easily accessible and it would be quite easy to create a successful product, I decided on a different idea – Makers of Barcelona – as this seemed a lot more original and professional and the advertisement will be one of the main tasks given to us as part of the Erasmus+ programme during our educational trip to Barcelona.
Mind-mapping/Rough ideas for MOB advert • Clips of Barcelona with a voiceover. • Focus/zoom in on the MOB logo • Shots of the building, and the code pad used to gain access to the workspace, followed by shots of people walking down the stairs. • Interviews – ‘what does MOB mean to you? ’ ‘what opportunities does MOB give to you? ’ ‘what does the term co-working mean to you? ’ ‘what impact does MOB have on the community? is it positive? ’ • Shots of inside the building, focusing on some of the services they provide. • Contact details
Research • As a team we carried out research into how to promote/advertise the co-working space, MOB as successfully as possible. Below are a few images/screenshots we gathered of other co-working spaces for which advertisements have already been created:
Legal and ethical considerations • If any children are present when filming, we are obliged to ensure we gain permission from a parent/guardian beforehand. • The advertisement must be accurate/truthful and not in any way misleading to the viewers, following the advertising codes of practice. • Stereotyping/discrimination of any social group must be avoided. • Copyright of any manner must be avoided.
Proposal • Clips of Barcelona with a voiceover in the background speaking about the location. • Voiceover then goes on to speak about MOB with the camera zooming in on the MOB logo/sign. • Initial shot of the building, showing the audience a brief overview of the building and code pad used to gain access into it. • Interview shots supported by cutaways of Barcelona and the MOB co-working space, focusing mainly on the services they provide. • Contact details, promoting the company’s social media websites also.
