Idea Doctor TM 2 57 Idea Doctor TM

Idea Doctor TM 이장우 박사 2/ 57

Idea Doctor TM 이장우 박사의 C. T. C 3/ 57

Idea Doctor 이장우 박사의 Beer Talk TM 세계맥주전문점 4/ 57

Idea Doctor 이장우 박사의 Cheese Talk TM 5/ 57

Q. 탑? 번지점프? 호텔? ! • Faralda NDSM Crane Hotel • Amsterdam, The Netherlands • 50 m, river IJ & Amsterdam city center 9/ 57

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The age of Neo-Consumption 신소비 : Immersive Consumption 몰입적 소비 16/ 57

The age of New consumer 신소비자 Lust for the new [새로움 갈망] Attention deficit [관심 결핍증] Strong emotional drivers [감성 촉매] 17/ 57

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Omni Channel을 통해 풍부한 경험을! • QVC, 1986, Liberty Interactive, USA • Home shopping network QVC Inc. plans to synchronize its television programs with a new tablet application in an effort to address customers' increasing preference for shopping via mobile devices. • The software will also let users interact with its TV show hosts • 소비자들이 원하는 경험을 제공하는 데 기여하는 세컨드 스크린(Second-Screen) • SNS를 결합하여 고객들이 소셜네트워킹을 통해 소통할 수 있도록 계획 28/ 57

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온라인 사업은 승산이 없다? ! • 1999, Tony Hsieh, Shoes (Amazon. com) • online shoe and clothing shop, Las Vegas, Nevada 32/ 57

아무도 성공하지 않을 것이라 생각했다! • A teapot-brewed tea : 30% of the nutrients of the tea leaves. • Healsio Ocha Presso : designed especially for all the natural goodness of tea (1. 9 times the catechin of tea from a teapot. • 다무라 유키 부장 10만대 (예상보다 5배) 33/ 57

Mobile의 변혁의 시대! being digital being mobile Nicholas Negroponte [2015] [1995] h c r a app. S> Se 색 검 SN 위기이기도 하지만 동시에 기회이다! 35/ 57

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Geek Beer? ! • James Watt, Martin Dickie, 2007 • Ellon, Aberdeenshire • beat the odds and built an $11 million brewery • IBU ①Beer Style ②Malt Bill & ABV ③Hops & ④Special Twist ⑤Name (#Mashtag) • hazelnuts 7. 5% American Brown Ale with oak chips and 40/ 57

디자인에 스토리를 담다! • 19 months, 3300 stores, 17 markets • Jesper Nielsen(Pandora) • Pandora sells charms-Endless is selling charms and bracelets ; that’s why we work so much with colours 42/ 57

마시고 버리는 컵? 읽고 보관하는 컵! • Chipotle Mexican Grill, 1993, Steve Ells, U. S. • Cultivating Thought-Author Series: cup, bag • Toni Morrison, George Saunders, Malcolm Gladwell 43/ 57

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Social + Consumer 45/ 57

Brand Marketing-Schooling 47/ 57

Snowballing Effect 눈사람 효과 53/ 57

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