Idea Cellular Company Overview Introduction Introduction Founded 1995

Idea Cellular Company Overview

Introduction

Introduction • Founded – 1995 • Headquartered – Santacruz East, Mumbai • Chairman – Mr Kumar Mangalam Birla

Leadership team Mr Kumar Mangalam Birla, Chairman

Leadership team Board of Directors Mr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Himanshu Kapania (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R. C. Bhargava Mr. P. Murari Ms. Madhabi Puri Buch Mr. Biswajit A. Subramanian Dr. Rakesh Jain Mr. Sanjeev Aga Mr. James Maclaurin

Vision Mission Goals Values “To be a premium global conglomerate with a clear focus on each business” Rank

Vision Mission Goals Values “We will delight our Customers while meeting their individual needs anytime anywhere ” We survive because of our customers Rank

Vision Mission Goals Values Rank • We target to achieve operational excellence & become an industry benchmark. • The key focus areas to achieve this target are People, Processes & Profits. • Various initiatives like ISO certification, Supplier connect etc. are initiated to achieve this goal. • The spotlight currently is on development in following areas : Technology and Markets Business (domestic and local) Adding value to people Compliances Fair practices Close knitting with Teams

Vision § § § Mission Goals Values Integrity - honesty in every action Commitment - deliver on the promise Passion - energized action Seamlessness - boundryless in letter and spirit Speed - one step ahead always Rank

Vision Mission Goals Values Rank Subscribers Others, 181, 46 Airtel, 188. 2 BSNL, 101, 21 Vodafone, 152, 35 Reliance, 121, 61 Idea, 122. 97 § 3 rd largest cellular service provider in India Source: TRAI (telecom regulatory authority of India)

Presence 28 States 7 UTs Spread across India

Marketing

Products & Services Business App Mall Dialer tones 3 G § Voice based service o IDEA Concall o Hosted IVR o Toll Free Solution § Connectivity based service § Location based service o Field Force Automation o I-SAFE Devices

Products & Services Business App Mall Dialer tones § Applications § Games 3 G Devices

Products & Services Business App Mall § § § § Dialer tones Spotlight Regional Devotional Indian classic Status tones International Bollywood 3 G Devices

Products & Services Business App Mall § § § Dialer tones Faster internet Live TV Idea Mall Video call Video on Demand 3 G Devices

Products & Services Business App Mall Dialer tones § Mobile handsets § Internet dongles 3 G Devices

Pricing

TVC’s Walk when you talk. . . What an Idea! No Idea Get Idea Campaign Idea rings all India!! Celebrating every festival is a good Idea Telephone Exchange Idea Internet all India

Commercials • Message oriented • Projected more for Rural India • Showing CSR picture

Print Ads

Print Ads

Promotions

• • S Strong brand presence Advertising campaign 121 for all services 900 MHz Spectrum license (Delhi metro) W • No product innovation • Govt policy SWOT O • Rural market • 2 nd largest wireless market • Launch of 4 G in 8 strategic markets T • High capital investment • Market competition

Idea Stores J&K Punjab Haryana Gujarat Himachal Pradesh Uttar Pradesh(E&W) Madhya Pradesh West Bengal Maharashtra & Goa Kerala Andhra Pradesh Total No of States 18 Total no of Service centres 1750 approx.

CRM • Oracle’s Siebel CRM at IDEA • Seamless integration • Single, real-time, accurate view of customer information • Maximize customer relationships • Understanding customer’s lifetime value • ‘Most Customer Responsive Company’ award by Avaya Global Connect

CRM • 121 service

Competitors

Finance

Financial Analysis § Trend Analysis § Ratios

Share prices As on 25 th Feb 2014 BSE NSE 127. 30 Volume 99, 430 Volume 13, 78, 450

Share prices

Latest News & Future plans

Spectrum Auctions • Total bid of ₹ 10, 400 crore • An upfront payment of ₹ 3, 100 crore • Won the strong 900 MHz spectrum in the key Delhi metro • 4 G spectrum across 8 strategic markets • Total of 65. 2 MHz spectrum

Future • Idea’s 6 strategic markets - GSM, 3 G, and 4 G services • Extension of 3 G reach after the spectrum auctions • Coming up with 4 G Launch or Long Term Evolution (LTE) • Emerge as a strong player in new service areas • Increase its presence in 3 G Smartphones Market

Career Opportunities Marketing Assistant Manager Finance Business Analyst HR HR Associate IT systems Operations Project Manager Operation

References • http: //www. ideacellular. com/wps/wcm/connect/aboutus/ide a/info/overview • http: //www. ideacellular. com/wps/wcm/connect/ideaconnect/supplierconnect/commercial-dept/ourgoal • http: //www. trai. gov. in/ • http: //www. ideacellular. com/

Thank you Sirji !!! Anusha Cherian Arjun Chhabra Lavanya Dabbiru Gaurav Shanbhag Parikshit Shrikande 07 08 09 52 53