ID 501 ADVANCED PROJECT DEVELOPMENT in INDUSTRIAL DESIGN

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ID 501 – ADVANCED PROJECT DEVELOPMENT in INDUSTRIAL DESIGN MATERIAL CULTURE STUDIES and the

ID 501 – ADVANCED PROJECT DEVELOPMENT in INDUSTRIAL DESIGN MATERIAL CULTURE STUDIES and the SOCIOLOGY and ANTHROPOLOGY of TECHNOLOGY o 3 / o 1 / 2 o 16 Derya Mete SAATCI 2062578

AGENDA Introduction & Scope Experience, Choice, Technique and Use The Politics of Materiality Objectification

AGENDA Introduction & Scope Experience, Choice, Technique and Use The Politics of Materiality Objectification Discussion Points

INTRODUCTION & SCOPE Sociology Cultural Studies Material Culture Anthropology Communication Interdisciplinary Field TOOLS to

INTRODUCTION & SCOPE Sociology Cultural Studies Material Culture Anthropology Communication Interdisciplinary Field TOOLS to better situate material culture

INTRODUCTION & SCOPE: How different groups of literature share related ideas. Different disciplines do

INTRODUCTION & SCOPE: How different groups of literature share related ideas. Different disciplines do not «talk» to each other. Bring them on a common platform. A summary and directory for research across different but related fields.

INTRODUCTION & SCOPE Politics, Ideologies, Regimes Social Relations, Values, Ideas Action, Experience, Use Taste

INTRODUCTION & SCOPE Politics, Ideologies, Regimes Social Relations, Values, Ideas Action, Experience, Use Taste & Sensations

EXPERIENCE, CHOICE, TECHNIQUE & USE TECHNIQU E CHOICE USE EXPERIENC E

EXPERIENCE, CHOICE, TECHNIQUE & USE TECHNIQU E CHOICE USE EXPERIENC E

EXPERIENCE, CHOICE, TECHNIQUE & USE ETHNOGRAPHERS: « How could it be otherwise? » «

EXPERIENCE, CHOICE, TECHNIQUE & USE ETHNOGRAPHERS: « How could it be otherwise? » « How do we make choices? » Environment Traditions Contact with foreigners « Choices show that material world is constantly evolving ! »

EXPERIENCE, CHOICE, TECHNIQUE & USE « Techniques are not only subjects that drive the

EXPERIENCE, CHOICE, TECHNIQUE & USE « Techniques are not only subjects that drive the change/ transformation, but also objects of change. » DOMESTICATION : Incorporation of objects into the daily life. Appropriation: «Object» is sold from producers. Objectification: «Object» is placed in the life. Incorporation: «Object» is integrated into daily routines. Conversion: «Object» shapes the relationship between users.

EXPERIENCE, CHOICE, TECHNIQUE & USE ANTHROPOLOGY: Views objects as markers of social relationships. «Who

EXPERIENCE, CHOICE, TECHNIQUE & USE ANTHROPOLOGY: Views objects as markers of social relationships. «Who is the user? » «How are users defined? » «Who defines the users? » «Through what means they are defined? » « Technological systems are outcomes of experience, choice and techniques » NEW AREAS to STUDY MATERIAL CULTURE

THE POLITICS of MATERIALITY Sweet & Fruity Wines Dry & Bold Wines Marketing Different

THE POLITICS of MATERIALITY Sweet & Fruity Wines Dry & Bold Wines Marketing Different Production Rituals Establish, Maintain and Regenerate POWER and STATUS

THE POLITICS of MATERIALITY GENDER WOMEN TECHNOLOGY (Absent & Underrepresented) Dominant Sexist Hierarchies

THE POLITICS of MATERIALITY GENDER WOMEN TECHNOLOGY (Absent & Underrepresented) Dominant Sexist Hierarchies

THE POLITICS of MATERIALITY CONSUMPTION JUNCTION Make TECHNOLOGICAL CHOICES Competing Objects Active participants of

THE POLITICS of MATERIALITY CONSUMPTION JUNCTION Make TECHNOLOGICAL CHOICES Competing Objects Active participants of Technological Processes

THE POLITICS of MATERIALITY POWER DIFFERENTIALS Ideologies Material Objects & Technologies EMBODY Property Rights

THE POLITICS of MATERIALITY POWER DIFFERENTIALS Ideologies Material Objects & Technologies EMBODY Property Rights Collective Memory Landscapes

THE POLITICS of MATERIALITY BARTHESIAN IDEA of MYTH Regimes Texts & Material Objects NATURALIZE

THE POLITICS of MATERIALITY BARTHESIAN IDEA of MYTH Regimes Texts & Material Objects NATURALIZE Values Ideologies « SIGNS are universal BUT behind them is a system of connotations that evoke ideas, beliefs, and values. »

THE POLITICS of MATERIALITY GENDE R CLASS STATUS MATERIAL CULTURE is POLITICAL

THE POLITICS of MATERIALITY GENDE R CLASS STATUS MATERIAL CULTURE is POLITICAL

OBJECTIFICATION Relationships Identities Values

OBJECTIFICATION Relationships Identities Values

OBJECTIFICATION MILLER (1987) The process where human beings take a double step process: TİLLEY

OBJECTIFICATION MILLER (1987) The process where human beings take a double step process: TİLLEY (2 oo 6 b: 6 o) The process implicated in action Physical Production of Things 1 ) Seperation 2 ) Reappropriation Self-Constitution of Identities Interactions between people «We are not the wine we drink. » Outside world (i. e. Objects; Wine) is the subject to willful «manipulation» Beliefs Ideas Values Traits TAKE Material Shape Without the things – material culture - we could neither be ourselves, nor know ourselves. Ideas Values Traits Beliefs Material Shape

OBJECTIFICATION Material Form is the TOOL Generate Reproduce Society Transform « Object and Subject

OBJECTIFICATION Material Form is the TOOL Generate Reproduce Society Transform « Object and Subject are both the same, yet very different. » (Tilley, 2006 b: 60)

OBJECTIFICATION SOCIETY RELATION SHIPS SELF OBJECTS PERSO N TECHNOLOG Y « Objectification is the

OBJECTIFICATION SOCIETY RELATION SHIPS SELF OBJECTS PERSO N TECHNOLOG Y « Objectification is the key link between materality and technology, and among the disciplines and fields dedicated to the study of both. »

THANK YOU! Questions?

THANK YOU! Questions?

DISCUSSION POINTS Experience, Techniques, Choices and Uses are all related closely and feed each

DISCUSSION POINTS Experience, Techniques, Choices and Uses are all related closely and feed each other. ? All material objects are POLITICAL ! ? OBJECTIFICATION. We transform our relationships, values and «identities» into material forms and in return these material forms transform us into the being we are right now.