ICATION COMMUN DR MAMTA MALHOTRA PGGCG42 FOR BCOM

ICATION COMMUN DR MAMTA MALHOTRA PGGCG-42 FOR BCOM 3

MEANING • The imparting, conveying or exchange of ideas, knowledge and information between two or more persons. • An effort to establish a “commonness” with someone. • Getting a receiver and the sender “turned” together for a particular message.

CHARACTERISED BY • • Involvement of at least two persons. Message is must. May be oral, written or gestural. Is a two way process. Primary purpose is to motivate response. May be formal or informal. Flows up and down and also side to side.

ELEMENTS • Communicator • Communicatee • Message • Communication channel • Response or feedback

PROCESS

WHY IMPORTANT • Basis of decision-making and planning. • Smooth and efficient working of and organisation. • Facilitates co-ordination. • Increase managerial efficiency. • Promotes co-operation and industrial peace. • Helps in establishing effective leadership.

Contd…. • • Motivation and morale. Increase managerial capacity. Effective control. Job satisfaction. Democratic management. Increase productivity & reduces cost. Public relations.

METHODS • On the basis of organisational structure. Formal or informal. • On the basis of flow or direction. Downward, upward, horizontal or lateral or sideward, diagonal, interactive. • On the basis of methods or media used. Written, oral, gestural or non-verbal communication.

PRINCIPLES • • Clarity and completeness Consistency Time Attention Informality Politeness Co-ordination

Contd… • Continuity • Environmental factors • Follow-up • Correlation between action and communication.

BARRIERS • • Physical barriers Personal barriers Semantic or language Status Organisational structure Inadequate attention Premature evaluation

Contd… • Emotional attitude • Resistance to change • Barriers due to lack of mutual trust.

OVERCOMING BARRIERS Clarity and completeness Proper language Sound organisation structure Orientation of employees Empathic listening and avoid premature evaluation • Motivation and mutual confidence • • •

Contd… • Consistent behaviour • Use of grapevine • Feedback • Gestures and tone.

CONCLUDING GOOD COMMUNICATION MEANS GOOD BUSINESS