IBTM China is the only niche event in
IBTM China is the only niche event in China dedicated to the MICE Industry. In 2018 our event saw $2. 25 billion USD resulting from 529 potential business deals! The 14 th edition will see over 3, 500 trade visitors, 300 Chinese buyers and 100 International buyers. Our platform provides face to face meetings, branding and networking opportunities to grow your business & product in the highest spending MICE market.
Objective of exhibiting at IBTM China: Generate a good ROI by engaging, branding and promoting a personalised package to Chinese MICE buyers! • Pre-scheduled meetings with 24 pre-selected hosted buyers • An average of 12 pre-scheduled meetings per day with Chinese buyers • You will be able to select your preferences 2 months before the show • Then you will be matched through the hosted buyer’s preferences How will this guarantee ROI? • Every hosted buyer has to be referenced checked • Three international business deals are reference checked • Proven authority is reference checked • Ability to make decisions internationally is reference checked • We are able to prove and provide Hosted Buyers with an average budget of $2000 -$3000 dollars per head • 42% of buyers have an overall budget of $1, 000
100 International Hosted Buyers 300 Hosted Buyers from China Australia APAC EU North America Middle East Beijing Buyers Shanghai Buyers Guangzhou & Shenzhen buyers Rest of China
Chinese Buyer Breakdown - 2019 Travel Agency Corporate Association 60% 30% 10% (↑ 5%) 1 st tier cities: Beijing, Shanghai, Guangzhou, and Shenzhen 20% China 2 nd tier city buyers 20% international buyers 60% China 1 st tier city buyers 2 nd tier cities: Chengdu, Hangzhou, Suzhou, Nanjing, Tianjin, Xi’an, Haikou, Qingdao, etc. 3 rd tier cities: Shijiazhuang, Wuhan, Jinan, Harbin, Sanya, Kunming, Chongqing, Shenyang, Taiyuan, Xiamen, Guilin 400 Hosted Buyers
In 2018 hosted buyers were diversified by industries – resulting in USD $2. 25 billion onsite business. Our hosted buyers will attend from different industries such as pharmaceutical, direct selling, automotive and finance. TOP TEN TRAVEL AGENCIES IN CHINA ATTEND OUR EVENT They control 60% of Chinese business travel
Over 42% of our hosted buyers have an annual proven budget of $1, 000 to spend on incentive trips, meetings, events and venues.
Chinese Hosted Buyers interested in your region South Africa 27% Africa 41% Zimbabwe 12% Kenya 21%
Top selected MICE supplies our buyers want to see from South Africa: Conferences / Meetings 76 Attractions 66 DMC 62 Luxury Hotel 7600% 0 10 20 30 40 Sales 50 60 70 80
Agency Hosted Buyers interested in MICE suppliers - South Africa Meeting Planners & Venues 9% Cruise Lines 9% DMCs 14% Attractions 14% Special interest tours 10% Hotels 12% Tour Guides 14% Convention and Visitor Bureaus 12% DMCs Attractions Hotels Conference Venues Convention and Visitor Bureaus Conference Venues 7% Tour Guides Special interest tours Meeting Planners & Venues Cruise Lines
Corporate Hosted buyers interested in MICE Suppliers - South Africa CVB 16% DMC 16% National tourism offices 16% Conferences 20% Hotels 16% Attractions 16%
Associations interested in MICE Suppliers - South Africa National tourism boards 20% Hotels 20% CVB 16% Meeting planners & venues 8% Hotels DMCS Attractions DMCS 20% Attractions 16% Meeting planners & venues CVB National tourism boards
Buyer testimonials Hosted Buyer Feedback: Xiaomei Ye Marketing Director China Travel International (Guangdong) Ltd. Bourne LAI Overseas Training Dept. Infinitus (China) Company Ltd. ITBM China has become a MUST-ATTEND event for MICE industry buyers. During 2018 IBTM China, we developed regular business cooperation with some exhibitors, e. g. Royal Caribbean Cruises, Galaxy Macau Hotel, Sun Rise, Kempinski Hotel, etc. We’ve been attending IBTM China since 2015. We realized it’s a high efficiency connection platform which is helping us to collect destination resources. Moreover, we will launch products and promote Royal Caribbean Cruises in 2 nd half of 2019 and 1 st half of 2020 in Asia, co-ordinating Guangzhou Tourism Bureau's oversea events in 2019. For example we are happy to set up cooperation with San Francisco through meeting at IBTM China. Now we will make it the luxury incentive destination for us in 2020.
Thank you. T: +44 208 439 5661 | M: +44 7920 581 701 | E: harriet. radcliffe@reedexpo. co. uk
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