IBM Watson Analytics for Social Media Direct quotes

IBM Watson Analytics for Social Media Direct quotes from source: Prepared by: Celeste Ng Dated: 20 th May 2018

Get start: Watson Analytics for Social Media – (1) Get Start: Watson Analytics for SM – (1) open Watson Analytics for SM • Get Started with Watson Analytics for Social Media https: //www. youtube. com/watch? v=y_ytj. FBjh. Yc

Get start: Watson Analytics for Social Media – (2) Get Start: Watson Analytics for SM – (2) create a new project • Get Started with Watson Analytics for Social Media https: //www. youtube. com/watch? v=y_ytj. FBjh. Yc

Get start: Watson Analytics for Social Media – (3) Get Start: Watson Analytics for SM – (3) select topics for your project • Get Started with Watson Analytics for Social Media https: //www. youtube. com/watch? v=y_ytj. FBjh. Yc

Get start: Watson Analytics for Social Media – (4) Get Start: Watson Analytics for SM – (4) select themes for your project • Get Started with Watson Analytics for Social Media https: //www. youtube. com/watch? v=y_ytj. FBjh. Yc

Get start: Watson Analytics for Social Media – (5) Get Start: Watson Analytics for SM – (4) select “create data select” • Get Started with Watson Analytics for Social Media https: //www. youtube. com/watch? v=y_ytj. FBjh. Yc

Intro: Watson Analytics for Social Media – (1) Intro Watson Analytics for SM – (1) – # of document analyzed • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (2) Intro Watson Analytics for SM – (2) – conversation Topics • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (3) Intro Watson Analytics for SM – (3) – conversation Topic - Sentiment • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (4) Intro Watson Analytics for SM – (4) – conversation Topic - Who Behaviour • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (5 -1) Intro Watson Analytics for SM – (5 -1) – conversation Topic – various Topic • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (5 -2) Intro Watson Analytics for SM – (5 -2) – conversation Topic – various Topic Useful to find keywords • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (6) Intro Watson Analytics for SM – (6) – conversation Topic – various Themes how they are “feeling” OR the way we want to analyze a topic • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (7) Intro Watson Analytics for SM – (7) – conversation Topic – Select language • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Intro: Watson Analytics for Social Media – (8) Intro Watson Analytics for SM – (8) – conversation Topic – Select “data source” • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g

Watson Analytics for Social Media – Introduction (1) Watson Analytics for SM – Intro (1) – data source • Welcome to Watson Analytics For Social Media https: //www. youtube. com/watch? v=p. QPwyn. F 8 v 1 g • The need for predictive and prescriptive analytics (at 1: 18 min) • Import CSV file from source (e. g. Twitter account)

Watson Analytics for Social Media – Introduction (2 -1) Watson Analytics for SM – Intro (2) – Refine data – (1) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The need for data cleansing or data “refine” (at 3: 55 min)

Watson Analytics for Social Media – Introduction (2 -2) Watson Analytics for SM – Intro (2) – Refine data – (2) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The need for data cleansing or data “refine” (at 3: 55 min)

Watson Analytics for Social Media – Introduction (3) Watson Analytics for SM – Intro (3) – Select target variable • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The need for asking data – create “Prediction” (at 5: 16 min) Set your target variables: engagements, url clicks, retweets

Watson Analytics for Social Media – Introduction (4 -1) Watson Analytics for SM – Intro (4) – Single independent predictor (1) • IBM Watson Analytics for Advanced Social Media Insights https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The results of the “Prediction” (at 6: 22 min)

Watson Analytics for Social Media – Introduction (4 -2) Watson Analytics for SM – Intro (4) – Single independent predictor (2) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The results: factors influencing “url clicks” --- impressions, media views, media engagement, … (at 6: 26 min)

Watson Analytics for Social Media – Introduction (5 -1) Watson Analytics for SM – Intro (5) – Multiple independent predictors (1) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The results: factors influencing “url clicks” --- impressions, media views, media engagement, … (at 6: 44 min)

Watson Analytics for Social Media – Introduction (5 -2) Watson Analytics for SM – Intro (5) – Multiple independent predictors (2) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The results: factors influencing “url clicks” --- impressions, media views, media engagement, … (at 6: 55 min) “Click” on the graph to get more insights - This is the “Main Insights”

Watson Analytics for Social Media – Introduction (5 -3) Watson Analytics for SM – Intro (5) – Multiple independent predictors (3) • IBM Watson Analytics for Advanced Social Media Insights https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The results: factors influencing “url clicks” --- impressions, media views, media engagement, … • This is the “Main Insights” • To get more details click on the “Details” on the right (at 6: 58 min)

Watson Analytics for Social Media – Introduction (5 -4) Watson Analytics for SM – Intro (5) – Multiple independent predictors (4) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • The results: factors influencing “url clicks” --- impressions, media views, media engagement, … • More “Details” is shown (at 7: 08 min)

Watson Analytics for Social Media – Introduction (5 -5) Watson Analytics for SM – Intro (5) – Multiple independent predictors (5) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • This is a predictive model that has a hypothesis – that can be tested (at 7: 18 min)

Watson Analytics for Social Media – Introduction (5 -6) Watson Analytics for SM – Intro (5) – Multiple independent predictors (6) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • This is a predictive model that has a hypothesis – that can be tested (at 7: 18 min) ----- predictive model for url clicks

Watson Analytics for Social Media – Introduction (5 -7) Watson Analytics for SM – Intro (5) – Multiple independent predictors (7) • IBM Watson Analytics for Advanced Social Media Insights - https: //www. youtube. com/watch? v=z 0 l. EI 2 TV 9 OE • This is a predictive model that has a hypothesis – that can be tested (at 8: 12 min) ----- predictive model for retweets

Others • Banking https: //www. youtube. com/watch? v=l. UEiumq. AKCE