IBM Systems and Technology Group IBM System Storage

IBM Systems and Technology Group IBM System Storage – Entry and Mid Range – Part B © 2008 IBM Corporation This document is for IBM and IBM Business Partner use only. It is not intended for customer distribution or use with customers.

IBM® System Storage™ What’s New with the DS 4000? IBM System Storage DS Family Storage Servers 200804 © 2003, 2008 IBM Corporation

IBM Systems and Technology Group What’s New § Cache enhancements § RAID 6 § Support for larger environments § Support for more… § Copy services enhancements Available for DS 4800, DS 4700, DS 4200 3 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Cache Enhancements § Cache performance boost – Can enable full cache for write (vs 1 GB) § New 8 k cache block size – Augments current 4 K, 16 K options RAID 6 § Can recover from up to 2 drive failures within a volume group (array) § Implementing P+Q – IBM N series uses double parity (DP) – P+Q does not require multiple stripes like DP – P+Q is intense algorithm and needs hardware – P+Q has potential for better rebuild time § Available with microcode update on DS 4700, DS 4200 4 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Support for Larger Environments § Increased Storage Partitions – Up to 512 on DS 4800 – Up to 128 on DS 4700/DS 4200 – Tiered licensing § Increased host ports – 2048 for DS 4800 – 512 for DS 4700 5 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Support for More… § More drives per volume group (array) on RAID 0, 1 – Up to 224 drives for DS 4800 – Up to 112 drives for DS 4700 § Larger segment size – Up to 2048 K § Increased controller queue depth – 4096 for DS 4800 – 2048 for DS 4700 § Support for >2 TB Volumes – LUN size limit varies by OS platform § Global hot-spares – Increase to at least 30 (vs 15 today) – Architected for unlimited number of spares 6 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Copy Services Enhancements § Increased number of Flash. Copy targets – Up to 8 on DS 4700, DS 4200 – Up to 16 on DS 4800 – Tiered licensing § Flash. Copy consistency group – – Via the CLI can disable/recreate up to 64 Flash. Copy’s I/O disabled for all volumes until processing completed Any one disable/recreate failure will fail all volumes Will work with Microsoft VDS/VSS § Increased number of mirror pairs – Up to 64 on DS 4700, DS 4200 – Up to 128 on DS 4800 – Tiered licensing 7 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Enterprise Disk Family Positioning Mainframe, System i Distributed DS 8000 XIV • Mainframe & Distributed • • • Data Protection / Continuous Availability High-end • Disaster Recovery • OLTP Competitive takeout SIMPLE capacity mgmt. Thin provisioning Tierless Optimized for capacity growth > 50 TB • Optimized for Capacity growth: >50 TB Mid-range DS 6000 DS 5000 / DS 4000 • Mainframe and System i • Compatible copy services w/DS 8 K • Optimized for capacity < 50 TB • Modular, scalable disk storage (start small and grow incrementally) • Low cost /TB • Basic snapshot and mirroring capabilities • Optimized for capacity < 50 TBs High Performance Computing 8 DCS 9550 Support intensive computational applications Requiring high sequential bandwidth - HPC, Digital Media, and Clustered DVS Sales Conference – DS 3000 and DS 4000 Intro Heterogeneous NAS SVC N series • Multi-vendor open storage • NAS or File Storage support • Data migration • Space Efficient Replication • Thin Provisioning • Combined file and block support in one system Scale-Out File Services So. FS – massive scalability © 2008 IBM Corporation

IBM Systems and Technology Group IBM Information Infrastructure for Information Availability IBM System Storage™ DS 5000 § Client Value – Lifecycle longevity protects against risks of change and growth – Sustainable performance for real world mixed workloads and rigors of consolidation 2 x throughput potential with new 8 Gigabit per second Fibre Channel interface § Provides Enterprise-level service and support in a scalable modular package § Reasons to Buy – Linearly scalable performance to match growth, maintain SLAs – Supports 8 Gb/s FC today and is 10 Gb/s i. SCSI “ready” – Dynamic online expansion and configuration Information Availability http: //www-03. ibm. com/systems/storage/disk/ 9 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 – Building On The DS 4000 Heritage § >87, 000 cumulative DS 4000 series disk systems shipped to customers § >511 cumulative Peta. Bytes’s (1, 000 TB’s) shipped § >145, 000 cumulative expansion units shipped § >$4 B cumulative revenue shipped 10 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Performance / Scalability DS 5000 Expands IBM’s Midrange Offerings DS 5000 DS 4000 DS 3000 • FC (4 ports), SAS (2 or 6), i. SCSI (4) connectivity • Up to 48 SAS/SATA drives • FC connectivity (4 or 8) • Up to 224 FC/SATA drives • FC connectivity (up to 16) • Up to 448 FC/SATA drives • Partitions, Flash. Copy, Volume. Copy and ERM • Partitions, Flash. Copy and Volume. Copy 11 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 – Two To Four Times The Scalability DS 5000 Host ports DS 4800 Model 72 DS 4700 DS 5000 Max drives DS 4800 DS 4700 IOPS performanc e DS 5000 DS 4800 DS 4700 DS 5000 MB/s Sales Conference – DS 3000 and DS 4000 Intro 12 performanc DS 4800 © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 Series Thinking Beyond Today Real-world performance Sustainable, scalable, balanced, responsive Green efficiency Do more with less Interface adaptability 4 Gbps FC, 8 Gbps FC, 10 Gbps i. SCSI Continuous and reliable access to Information Online administration, active-active redundancy, advanced diagnostics Application integration Certifications, solutions, meet SLAs 13 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Next-Generation DS 5000 Controller Delivers Real-World Performance Designed for high-speed, low-latency, real-world performance 1 Custom ASIC with built-in hardware-assist for RAID 5/6 parity calculations 3 1 2 4 2 3 5 5 4 5 14 Sales Conference – DS 3000 and DS 4000 Intro Multiple 2 GB/s PCI-E x. X 8 busses between ASIC and external interfaces Dedicated data cache with dynamic read/write allocation Dedicated 2 GB/s PCI-Ex X 8 cache mirroring buses Sixteen backend drive channels © 2008 IBM Corporation

IBM Systems and Technology Group Sustainable High Performance To Meet SLAs Efficient disk IOPS that scale linearly Balanced performance excels at IOPS and MB/s • Databases Drives rfo Pe ce d • Data warehousing la n • Mixed workloads Ba Sc rm b ala IOPS r ea n i L an ility • Exchange IOPS ce • OLTP • Consolidation MB/s Maintains high performance through increased utilization 15 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group SPC-1 IOPS Performance DS 5000 Results not released @ 256 drives (~ 6 ms) 60 K DS 4800 45, 015 SPC-1 IOPS @ 224 drives (~ 15 ms) 40 K DS 4700 17, 195 SPC-1 IOPS @ 64 drives (~ 26 ms) 20 K IOPS DS 3400 Drives 64 Response time at 100% workload. Max allowed is 30 ms. 16 Sales Conference – DS 3000 and DS 4000 Intro 256 9, 000 SPC-1 IOPS @ 32 drives (~ 10 ms) DS 5000 vs. DS 4800 14% more drives 30% performance gain 60% response time decrease © 2008 IBM Corporation

IBM Systems and Technology Group SPC-2 MB/s Performance DS 5000 Results not released @ 128 drives 5 K DS 4800 1, 381 SPC-2 MB/s @ 60 drives DS 4700 823 SPC-2 MB/s @ 30 drives 2 K MB/s DS 3400 Drives 30 60 128 731 SPC-2 MB/s @ 20 drives DS 5000 3. 5 X throughput increase vs. DS 4800 17 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 Exchange ESRP Results not released 55, 000 mailboxes @ 256 drives; 0. 48 profile 55 K DS 4800 20, 000 mailboxes @ 128 drives; 0. 45 profile 40 K DS 4700 10 K DS 3200 IOPS 20 K 8, 000 mailboxes @ 62 drives; 0. 5 profile Drives 18 62 128 Sales Conference – DS 3000 and DS 4000 Intro 256 2, 000 mailboxes @ 12 drives; 0. 6 profile DS 5000 2 X the drives vs. DS 4800 3. 8 X the mailboxes © 2008 IBM Corporation

IBM Systems and Technology Group HIC Flexible Host Interface Cards § Support existing 4 Gbps FC SANs § Add, replace, or mix host interfaces as infrastructure changes 4 Gbps FC 8 Gbps FC 10 Gbps i. SCSI Today 19 4 Gbps FC 8 Gbps FC 10 Gbps i. SCSI Future Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Back-end Designed For Low Latency § Short, quick drive loops reduce latency and create more responsive applications § Sixteen switched back-end drive ports § 256 -drive configuration has only 32 drives per dual-loop § 448 -drive configuration has a max of 64 drives per dual-loop 20 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Enclosure-based Storage Tiers § Drive carrier designed to eliminate rotational vibration issues § Supports intermixing FC and SATA drives in single enclosure – Maintains 4 Gbps FC drive loop § Allows optimal configurations – Maximize backend channels – Fully utilize purchased enclosures – Increase system availability FC FC FC SATA FC SATA No restrictions or limitations of FC/SATA drive locations within EXP 5000 21 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Investment Protection With A Performance Boost DS 4800 DS 5000 Up to 4 X DS 4700 Up to 8 X EXP 810 drive trays only 22 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 / DS 4800 – Key Improvements DS 5000 Host interfaces 23 Eight or Sixteen 4 Gbps FC (8 Gbps FC, 10 Gb i. SCSI – future) DS 4800 Eight 4 Gbps FC Max drives 256 (448 – future) 224 Data cache 8 or 16 GB (32 GB – future) 4, 8 or 16 GB Cache protection Battery-backed and destaged to disk Battery backed Cache mirroring Dedicated PCI-Express busses Across backend drive loops Internal bandwidth (single controller) 4 GB/s on dual PCI-Express busses 1 GB/s on single PCI-X buss Cache bandwidth (ASIC to Cache) 17 GB/s 3. 2 GB/s Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 / DS 4800 Performance Comparison DS 5300 (256 drives) DS 4800 (224 drives) Burst I/O rate cache reads ~ 700, 000 IOPS 575, 000 IOPS Sustained I/O rate disk reads ~ 98, 000 IOPS 86, 000 IOPS Sustained I/O rate disk writes ~ 25, 000 IOPS 22, 000 IOPs Burst throughput cache read ~ 6, 400 MB/s 1, 700 MB/s Sustained throughput disk read ~ 6, 400 MB/s 1, 600 MB/s Sustained throughput disk write ~ 5, 300 MB/s 1, 300 MB/s * Based on performance testing by LSI. DS 5000 performance numbers are preliminary estimates and not committed. Actual results based on testing are to be determined. All numbers were done using RAID 5 using switched drive modules and FC drives. 24 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 4800 to DS 5000 Upgrades Option 1 – Replace Controller Enclosure § DS 4800 running firmware 7. 10 or later can simply “swap out” the DS 4800 controller module for the DS 5000 DS 4800 DS 5000 Running firmware 7. 10 or later Running firmware 7. 30 EXP 810 EXP 810 25 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 4800 to DS 5000 Upgrades Option 2 – Move EXP 810’s Into DS 5000 Configuration § DS 4800 running firmware 6. 60 or earlier can migrate its EXP 810’s into a DS 5000 with at least one EXP 5000 DS 4800 Running firmware 6. 60 or earlier EXP 810 EXP 5000 EXP 810 26 Running firmware 7. 30 EXP 810 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 Models – Initial Release DS 5300 (1818 -53 A) DS 5100 (1818 -51 A) § 8 or 16 4 Gbps FC interfaces § 8 GB or 16 GB of data cache § 8 GB of data cache § High performance option § Sixteen 4 Gbps FC drive interfaces § Up to 256 FC/SATA drives in EXP 5000 expansion units – FC: 146. 8 GB, 300 GB, 450 GB (15 K 4 Gbps FC DDM) – SATA: 750 GB, 1, 000 GB (7. 2 K SATA DDM) § Partitions: 8, 16, 32, 128, 256 or 512 § Flash. Copy (up to 16 per base), Volume. Copy, ERM (up to 64) § Warranty: 1 year, 24/7, 4 hour response http: //www-03. ibm. com/systems/storage/disk/ds 4000/pdf/interop-matrix. pdf 27 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 Performance Comparison DS 5300 (448 drives) DS 5100 (256 drives) Burst I/O rate cache reads ~ 700, 000 IOPS ~ 650, 000 IOPS Sustained I/O rate disk reads ~ 172, 000 IOPS ~ 75, 000 IOPS Sustained I/O rate disk writes ~ 45, 000 IOPS ~ 20, 000 IOPS Burst throughput cache read ~ 6, 400 MB/s ~ 3, 200 MB/s Sustained throughput disk write ~ 5, 300 MB/s ~ 2, 500 MB/s * Based on performance testing by LSI. DS 5000 performance numbers are preliminary estimates and not committed. Actual results based on testing are to be determined. All numbers were done using RAID 5 using switched drive modules and FC drives. 28 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group DS 5000 Release Roadmap Initial Release SVC-Enabled 2009 Releases § 4 Gbps FC § Space-efficient § 8 Gbps FC interfaces § 256 drives § 8/16 GB data cache § Flash. Copy § Volume. Copy § Remote Mirroring virtual disks – “Thin provisioning” § Storage virtualization § Non-disruptive data migration § Flash. Copy – Incremental Announce: Aug 26 GA: Sept 5 – Cascade § Remote mirroring interfaces § 10 Gbps i. SCSI interfaces § FC/i. SCSI interface mix § 448 drives § 8/16/32 GB data cache § Full Disk Encryption § Solid State Disk (SSD) 29 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM® System Storage™ Competition IBM System Storage DS Family Storage Servers 200804 © 2003, 2008 IBM Corporation

IBM Systems and Technology Group DS 4000 competitors CX 3 80 Ÿ 480 disks Ÿ 16 GB cache Ÿ 275 K IOPS CX 3 40 Ÿ 240 disks Ÿ 8 GB cache Ÿ 203 K IOPS CX 3 20 Ÿ 120 disks Ÿ 4 GB cache Ÿ 138 K IOPS Fu. Si Dell CX 3 -10 Ÿ 60 disks Ÿ 2 GB cache WMS 100 Ÿ 105 disks SATA Ÿ 2 GB cache 31 EVA 4100 Ÿ 56 disks Ÿ 4 GB cache Ÿ 154 K IOPS DS 4800 Ÿ 224 disks Ÿ 2 -16 GB cache Ÿ 375 -575 K iops DS 4200/DS 4700 Ÿ 112 disks Ÿ 2 -4 GB cache Ÿ 120 K IOPS EMC AMS 500 Ÿ 225 disks Ÿ 8 GB cache AMS 200 Ÿ 105 disks Ÿ 4 GB cache Sales Conference – DS 3000 and DS 4000 Intro EVA 8100 Ÿ 168/240 disks Ÿ 8 GB cache Ÿ 225+K IOPS HDS AMS 1000 Ÿ 450 disks Ÿ 16 GB cache HP EVA 6100 Ÿ 112 disks Ÿ 4 GB cache Ÿ 154 K IOPS Sun 6140 Ÿ 112 disks Ÿ 2 -4 GB cache Ÿ 120 K IOPS 6540 Ÿ 224 disks Ÿ 2 -16 GB cache Ÿ 375 -575 K iops © 2008 IBM Corporation

IBM Systems and Technology Group Magic Quadrant for Midrange Disk Arrays, 2 H 07 § What Magic Quadrant measures – Relative strengths of vendors in the marketplace. § What it doesn’t tell – Product's attractiveness – Vendor's support capabilities § Use it for – Ease concerns about a company's long-term financial viability § Don’t use it as the only source for – Selecting a vendor – Selecting a product Source: Gartner Research, Dec. 2006 32 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group SCALABILITY Introducing the CLARii. ON CX 4 Series CX 4 -960 CX 4 -480 CX 4 -240 CX 4 -120 • Up to 120 drives • 6 GB cache • Standard 4 Fibre Channel/4 i. SCSI • Maximum 16 front-end Fibre Channel and/or i. SCSI • Up to 240 drives • 8 GB cache • Standard 4 Fibre Channel/4 i. SCSI • Maximum 20 front-end Fibre Channel and/or i. SCSI • Up to 480 drives • 16 GB cache • Standard 8 Fibre Channel/4 i. SCSI • Maximum 24 front-end Fibre Channel and/or i. SCSI • Flash drives • Up to 960 drives • 32 GB cache • Standard 8 Fibre Channel/4 i. SCSI • Maximum 32 front-end Fibre Channel and/or i. SCSI • Flash drives SERVICE LEVELS 33 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group EMC’s CX 4 Value Propositions § Take cost out of the business without sacrificing performance and scalability by consolidating twice the workload in a single system—optimizing storage capacity—and by protecting investments. Check DS 5000 benchmarks for performance superiority with mixed workloads SAP, Exchange, Oracle. Best TCO with excellent ROIDS § The CLARii. ON CX 4 series’ power-saving technologies help manage energy consumption and consolidate data storage. DS 5000 wins SPC-1 and SPEC-2 benchmarks with energy cost savings. It can mix SATA and FC workloads for balanced performance § CLARii. ON CX 4 systems provide industry-leading availability and protection by combining CLARii. ON’s proven Five 9 s availability with built-in support for concurrent local and remote (CLR) replication. All vendors claim Five 9’s. DS 5000 does not suffer from issues like “Write Cache Disablement” due to a failed drive in the first enclosure, “Write Cache Disablement” due to a failed power supply, or Loss of back-end due to unexpected loss of a FC loop. § CLARii. ON’s unique hardware and software capabilities and integration with VMware extends the value of virtualized server environments. DS 3000, DS 4000, and DS 5000 all support VMware. IBM is a strong supporter of VMware is vendor neutral Sales Conference – DS 3000 and DS 4000 Intro 34 • 34 IBM Confidential © 2008 IBM Corporation

IBM Systems and Technology Group What EMC Is Saying About The IBM DS 4000 Series § IBM cannot offer Fibre Channel and i. SCSI natively on the DS 4000, nor can it provide the quality of service features found in the latest version of Navisphere Quality of Service Manager. § IBM also lacks the I/O flexibility and advanced hardware features that provide greater availability and investment protection. § CLARii. ON provides a superior, consistent product architecture; management environment; and software suite—from small-to-midsize businesses and remote offices to the enterprise data center. 35 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group EMC Attempting To Establish Feature Leadership 36 EMC CX 4 Features Description § Virtual Provisioning § Thin Provisioning § Virtual LUN technology § Non-disruptive LUN mover § Quality of Service Mgr § Performance guarantee § Drive Spin Down § Pseudo MAID capability § Recover. Point § Near CDP (local & remote) § Replication Manager § Fast recovery for Exchange & SQL § SAN Copy § Migration § Snap. View § Snapshots & Clones § Mirror. View § Remote Mirroring § Power Calculator § Future Planning Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group EMC Adopts IBM’s ‘Flat’ Pricing Model Overview § CLARii. ON CX 4 software pricing has been greatly simplified to make the new CLARii. ON series more sales-friendly. All the software titles are priced using a consistent, single-price-per-array model. § Due to the elimination of the Navisphere enterprise tier, Navisphere Analyzer is now sold stand-alone with a single price per array. § Note: Recover. Point/SE CRR, CLR, and CDP products are limited to 8 TB replicated capacity, either within the same array or between two CLARii. ON arrays—one at each site. EMC CLARii. ON CX 4 Software Ordering Information and Configuration Guidelines July 17, 2008 37 37 IBM Confidential Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Product Specification Comparisons DS 5300 CX 4 -960 DS 5100 CX 4 -480 DS 4800 CX 4 -240 DS 4700 CX 4 -120 16 Up to 32 8 Up to 24 4 Up to 20 8 Up to 16 4 -8 / 10 / 20 4 -8 / 110 4 Gb/s 4 -8 / 110 16 8 or 16 16 8 8 4 4 2 4 Gb/s 4 Gb/s Loop Switch FC-AL Switche d Loop Router FC, SATA FC, SATA Yes No Max # of Drives 256 / 448 960 256 480 224 240 112 120 Max Number of LUNS 2, 048 4, 096 2, 048 1, 024 Max Drives in RAID Set 256 / 448 16 224 16 112 16 # of Host Interfaces Host Interface Speed # of Drive Ports Drive Interface Speed Drive Channel Type Drive Enclosure Type Drives Supported Intermixing Yes on drive Nocount. Remember Yes No Yes performance No attempt Yes to match up. No systems based capacity without is generally unacceptable Max Cache per System 32 GB 16 GB 8 GB 4 GB Hardware XOR likely EMC will 38 Sales Conference – DS 3000 and DS 4000 Intro 3, 200/6, © 2008 IBM Corporation

IBM Systems and Technology Group CX 4 -Series And CX 3 -Series – Saturation Specs 2 x CLARii. ON CLARii. ON CX 4 -960 CX 3 -80 CX 4 -480 CX 3 -40 CX 4 -240 CX 3 -20 CX 4 -120 275, 000 400, 000 203, 000 275, 000 138, 000 5, 500 2, 780 3, 000 1, 550 2, 750 1, 440 Disk Writes 2, 250 1, 121 1, 600 881 950 471 Theoretical Max System Bandwidth 6, 400 3, 200 1, 600 800 Random Performance – IOPS Cache Reads 550, 000 Disk Reads Disk Writes Sequential Performance – MB/s Cache Reads Disk Reads 39 Sales Conference – DS 3000 and DS 4000 Intro 800 © 2008 IBM Corporation

IBM Systems and Technology Group or Vend s er Numb DS 4000/DS 5000 Vs CX 4 Performance Specs IBM DS 5300 CLARii. ON CX 4 -960 IBM CLARii. ON DS 4800 CLARii. ON IBM DS 5100 CX 4 -480 Model 80 CX 4 -240 DS 4700 650, 000 400, 000 375, 000 275, 000 120, 000 Random Performance – IOPS Cache Reads 700, 000 550, 000 Disk Reads 98, 000 (est. 256) 172, 000 (est. 448) 75, 000 (est 256) 115, 000 (est 448) 62, 000 39, 250 Disk Writes 25, 000 (est. 256) 45, 000 (est. 448) 20, 000 (est. 256) 30, 000 (est 448) 16, 000 9, 350 Sequential Performance – MB/s Cache Reads 6, 400 Disk Writes CME Theoretical Max System Bandwidth 5, 500 3, 200 3, 000 3, 200 1, 326 2, 500 1, 550 980 1, 275 5, 200 FSW 2, 250 2, 400 FSW 1, 600 975 950 525 FSW 6, 400 3, 200 1, 600 CLARii. ON performance numbers are best estimates based on statements in EMC’s latest CX 4 Power. Point presentations 40 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Advantage Of DS 5000 Versus EMC CX 3 & CX 4 - #1 § High value management software – No cost to customers for the DS Storage Manager – 8 partitions carries a list price of $10 k – Supports up to 512 partitions § Fully dynamic management abilities – Incredible ease-of-use • Change RAID levels on-the-fly without requiring additional capacity • Change RAID group size on-the-fly • Change LUN size on-the-fly • Change Segment size on-the-fly • Defragment groups on-the-fly • Change mirroring modes on-the-fly 41 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Advantage Of DS 5000 Versus EMC CX 3 & CX 4 - #2 § Extensive real world flexibility & adaptability – Flexibility with host interfaces • 4 Gb/s & 8 Gb/s FC • 10 Gb/s i. SCSI • 20 Gb/s IB • Whatever comes next? § Excellent scaling with real world ability to support performance • 16 back-end connections without requiring costly expansion modules • Proven performance demonstrated through public “open” benchmarks § Excellent lifecycle roadmap • Software solutions • Premium+ features • Enclosures 42 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Advantage Of DS 5000 Versus EMC CX 3 & CX 4 - #3 § IBM employs a no-compromise cache de-stage – During a power outage the contents of cache are redundantly written to removable solid-state drives on each controller • Failure in EMC’s first five drives induces degraded performance through all “write caching” for the system being disabled – No equivalent to this in the DS 4000/DS 5000 • Failure in CX power supply induces degraded performance through all “write caching” for the system being disabled 43 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Advantage Of DS 5000 Versus EMC CX 3 & CX 4 - #4 § Maximum RAS – Top-down, Bottom-up cabling versus Daisy Chaining – Switched enclosures versus loop-router enclosures • Dual tenancy (for speed when scaling) versus single tenancy – Drive Intermix (FC & SATA) versus no ability to intermix • Half as many trays to redundantly tier – Balanced performance with maximum safety • Hardware RAID 6 P+Q versus Software RAID 6 DP • Proven RAID 6 performance versus vague generalized comments – Heavily redundant pathing (loop switches) on the controllers versus a lack of redundancy • Ability to survive component failures without failing over controllers 44 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group IBM Has Proven Efficiency And Room To Grow Systems SPC-1 IOPS Maximum Latency Capacity RAID Level Total Price Dollars / IOPS # of Disks Max Disks Supported Net. App FAS 3170 60, 515 21 ms 19. 6 TB 4 DP $605, 492 $10. 01 224 840 6 ms TB Mirrorin g $ $ 256 448 IBM DS 5300 IBM DS 4800 45, 015 15 ms 6. 8 TB Mirrorin g $627, 538 $13. 94 224 Net. App FAS 3040 30, 986 28 ms 12. 5 TB 4 DP $421, 730 $13. 61 144 336 EMC CX 3 -40 24, 997 24 ms 8. 4 TB Mirrorin g $517, 851 $20. 72 155 240 NA NA 240 HPQ EVA 8000 FAS 3170 Out of GAS 224 out of 840 Preliminary 45 DS 5300 256 out of 448 FAS 3040 Out of GAS 144 out of 336 CX 3 -40 Out of GAS 155 out of 240 testing DS 5300 will deliver to 448 Sales indicates Conference –the DS 3000 and DS 4000 Intro 150+% additional random performance as it scales © 2008 IBM drives Corporation

IBM Systems and Technology Group IBM Delivers Proven Real World Storage Efficiency Doing more with less, thus enabling users to achieve a great TCO & faster ROI Capacity Total Price RAID Level Number of Drives TB $ RAID 5 128 ~25% 4. 5 TB $831, 649 Mirrorin g 260 $156. 00 0% 4. 4 TB $215, 329 RAID 5 60 $346. 42 0% 6. 5 TB $394, 152 RAID 5 112 Systems SPC-2 MB/s Dollars Per MB/s IBM DS 5300 x, xxx $ Fujitsu E 8000 m 1100 3, 481 $238. 93 IBM DS 4800 1, 382 HPQ EVA 8000 1, 138 Net. App FAS 3170 No Test Net. App FAS 3040 No Test % of Discount DS 5300 delivers proven balanced performance for No Test transactional (SPC-1) & sequential (SCP-2) workloads EMC CX 3 -40 46 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Advantage Of DS 5000 Versus EMC CX 3 & CX 4 - #5 § Maximum efficiency delivers real world performance needs – Green storage • IBM requires less storage hardware to deliver performance – DS 5000 > X, xxx MB/s w/ 128 drives vs HP w/ 1, 138 MB/s on 112 drives > XX, x 00 IOPS w/ 256 drives, yet only generating approximately 6 ms of latency – DS 4000 > DS 4700 delivers 17, 146 IOPS with 64 drives > FAS 3040 delivers 13, 772 IOPS with 64 drives > CX 3 -40 delivers 10, 321 IOPS with 64 drives • Easily delivers high IOPS and MB/s in the same system to support consolidation and mix workload requirements – Store data from multiple production environments in one location 47 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group New Architecture Ultra. Flex = Dual Protocol, Expandable, and Future-Ready Systems Multi-Core Processors Fibre Channel module CPU CPU Fibre Channel module Memory i. SCSI module IO Complex Multi-Core Processors Multi-core processors Increased memory 64 -bit FLARE Up to 960 drives = up to twice the performance, scale x 8 CMI CPU Module CPU CPU Fibre Channel module • Memory i. SCSI module CPU Module IO Complex Power Supply This is similar to the DS 5000 Power Supply Adaptive Cooling SPS LCC = Energy efficiency High-performance Flash drives Low power SATA II drives 48 Virtual Provisioning Spin Down = Capacity optimization Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group EMC’s Own Tests Prove DS 4800’s Strength § On a drive-by-drive basis we see the following… – OLTP – DS 4800 delivers 93% more TPM per drive than CX 3 -80 – Exchange – DS 4800 supports 93% more users per drive than CX 3 -80 – Backup – DS 4800 delivers 92% more MB/s per drive than CX 3 -80 49 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Selling DS 4000 against EMC CLARii. ON CX 3 § DS 4000 flexibilities – DACstore data-in-place update – Configuration – Dynamic features § DS 4000 TCO advantages – 3 years warranty, HW and SW – Management SW include – Multi-path capabilities included – Customer installation and Setup § DS 4000 technical leadership – SPC-1 benchmark • Documented performance – Switched disk enclosure – Dedicated storage ASIC – Dedicated data cache 50 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group HP Mid-Range Family Overview EVA Family 6100 8100 XP Family Aggregate Throughput 4100 MSA Family Scalability 51 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Knowledge Check HP has recently introduced what? • New EVA 6400 • New EVA 8400 • Both of the above • None of the above 52 52 IBM Confidential Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Nothing New From HP In Higher-End EVA Storage 1. EVA 8100 lacks flexibility. Can’t natively deliver… 1. 10 Gb/s i. SCSI 2. 8 Gb/s FC 3. 20 Gb/s IB 2. EVA 8100 has poor power efficiency 1. Requires 8 drive enclosures to deliver true redundancy 3. Easy to manage when everything is working perfectly, but… 1. Very difficult to tune 2. Requires great care & hours of time to just remove a failed disk 4. Poor performance/consolidation efficiency 1. DS 5000 is significantly faster, even with significantly fewer disks 2. DS 5000 uses less power, but delivers more IOPS &/or MB/s 53 53 IBM Confidential Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Nothing New From HDS In Higher-End AMS Storage 1. Expect an announcement on the new AMS 1500 2. AMS 1000 lacks flexibility. Can’t natively deliver… 1. 10 Gb/s i. SCSI, 8 Gb/s FC, 20 Gb/s IB 3. AMS 1000 has poor power efficiency 1. Requires separate enclosures for SATA & FC 2. SATA enclosures must be bought two at a time even if not filled 4. AMS 1000 lacks adaptability & ease-of-use 1. Limited RAID group expansion 2. Very limited RAID 6 capabilities 5. Poor performance/consolidation efficiency 1. DS 5000 is significantly faster even with significantly fewer disks 1. DS 5000 uses less power, but delivers more IOPS &/or MB/s 6. AMS 1000 only able to rebuild one drive at a time 54 54 IBM Confidential Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group HP Enterprise Virtual Array Family § EVA 4100 HP positioning of the EVA Family – Solution for the mid-range customer • Easy capacity expansion • Instantaneous replication • Simplified storage administration – Scales up to 56 disks in 4 enclosures – Starter kit § EVA 6100 – Same characteristics and controllers as EVA 4000 – Includes back-end switch – Scales up to 112 disks in 8 enclosures § EVA 8100 – Solution for the enterprise customer – More powerful controllers • High performance, high capacity solution – Scales up to 240 disks in 18 enclosures 55 Sales Conference – DS 3000 and DS 4000 Intro Do More with less • Simplest to Operate with virtualization • Affordable expansion Compete with: DS 4200 Dedicated SATA Cost DS 4700 Performance DS 4800 Performance Growth DS 6800 For mainframe SVC Virtualization © 2008 IBM Corporation

IBM Systems and Technology Group HP Enterprise Virtual Array Family New Announcements – HP recently announced a new EVA 4400 – Pricing is attractive on the base, but most features are priced options: – First 4 Gb switched shelf architecture from HP – Offers 8 Gb capability* – Significant additional costs to add i. SCSI capability and ports, licensing and QLogic gateways must be purchased – Limited to 16 initiators, more had been included in the past 56 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group HP Mid-Range Strengths § HP brand recognition § HP wide product span including server, storage, and services § Dynamic expansion of Virtual Disks with automatic re-balancing § Ease of management in smaller installations § Easy to manage § Supports 4 Gb/s host ports § Several models to help meet varying customer needs § i. SCSI option (Qlogic ISR 6140 boxes at $7500 each) § Supports wide assortment of OS’s § One drive enclosure used for two drive types – FC & FATA 57 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group HP Mid-Range Weaknesses § Lack of SAN-wide virtualization § Lack of Tuning Levers to Pull § Hidden add-on software costs § Software Warranty is 90 days only (3 years on hardware) -The DS 4800 - 3 year, 9 x 5 next business day on HW/SW § No global spare disk (spares are allocated in each storage pool) § Performance claims not substantiated by independent benchmarks - Real world EVA IOPS performance, via SPC tests demonstrates. . . – HP’s virtualization does not deliver great performance – HP requires ~50% more drives than DS 4000 models to equal speed § Multi-path and load balancing – The DS 4800 ships with multi-path and load balancing capabilities standard through RDAC. – HP customers may incur additional charges for these capabilities with Multi. Path I/O (MPIO) for the smaller systems or PV-LINKs for larger systems 58 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group HP’s High-End Performance : Can’t beat the DS 4800 § HP very forthrightly claimed 48, 000 saturation IOPS for EVA 5000 § HP very forthrightly claimed 54, 000 saturation IOPS for EVA 8000, a 12. 5% gain § HP now says the new EVA 8100 is 24% faster than the EVA 8000 § IF they COULD achieve 28, 800 SPC-1 IOPS on the EVA 5000 with 240 drives, then. . . § § § 28, 800 x 1. 125 = 32, 400 IOPS for the EVA 8000 with 240 drives And. . . 32, 400 x 1. 24 = 40, 176 IOPS for the EVA 8100 with 240 drives However. . . IBM HAS achieved 45, 015 IOPS, and has done so with only 224 drives § No one knows if HP really can continue to gain IOPS right up to the 240 th drive because they will not benchmark it. Therefore it is quite likely that they will run out of horsepower long before they the mythical 40, 176 IOPS on the EVA 8100 59 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Competing Against HP in the Mid-Range § Make the customer focus on a longer TCO period § § § § 60 – Cost of growing the HP solution – From ease-of-use to real life requirements Understand the situation Package a complete solution: – Identify the decision maker/influencer + servers Be aggressive + disk – Challenge all HP's claims + tape – force them into the defensive role + applications Change the rules to your advantage + databases – Focus on real customer benefits + middle ware Solve the customers real storage problems + networking Sell the full IBM product line + business consulting Be creative and aggressive + technical consulting – Use all IBM financial options + implementation services – Use Try and Buy approach – Benchmark Engage with the business owners – Sell IBM’s virtualization – Exploit the HP EVA low end issues – EVA 4100 does not scale down • Go with DS 3400 controller with SAS and SATA disks Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group (Unlike EMC / Dell contracting Unisys for. CXnnn support) 61 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Use The IBM Competitive Strengths Against Competition’s Weakness § DS 4000 Attributes (20% of Criteria): – Lower TCO • RDAC • DS 4000 Storage Manager – Validated with Brocade (Mc. Data), and Cisco SANs – Fastest performance, 4 Gb FCP on select models § Vendor / Wrapper Attributes (80% of criteria): – IBM Service Alert “call-home” – Implementation services – Training and Education (on-site and off-site) – IBM offers one-stop shopping (servers + storage) – System Storage Proven™ certification program – IBM is the leader in storage virtualisation – Integration with IBM servers and software • Integrated Backup for Devices (IBD) – Access to IBM and LSI Logic experts 62 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Use The IBM Competitive Strengths Against Competition’s Weakness § You can position HPQ EVA-Series vs DS 4700 & DS 4800 as follows: – EVA models are slower than similar DS 4000 systems – EVA lacks the drive enclosure & cabling RAS of the DS 4000 – EVA lacks the dynamic (non-disruptive) abilities of the DS 4000 – EVA lacks the useable capacity of the DS 4000 63 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Use The IBM Competitive Strengths Against Competition’s Weakness § You can position EMC CX 3 -Series vs DS 4700 & DS 4800 as follows: – EMC refuses to participate in any public benchmarks. What are they hiding? – CX 3 models are slower than similar DS 4000 systems – CX 3 lacks the drive enclosure & cabling RAS of the DS 4000 – CX 3 software is priced by tiers versus DS 4000’s flat priced software 64 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group What to Sell Against the Competition in this Marketplace § Sell the DS 4800 when in competition with: § EMC CX 3 -80 (when it is a large capacity RFQ sell the SVC with multiple DS 4700’s if its FC capacity and multiple DS 4200’s if it SATA capacity…) – Model 82/84/88 if competition is the EVA 8000 or CX 3 -80 – Model 80 if competition is CX 3 -40 , EVA 6100 § Sell the DS 4700 when in competition with: – For price sensitive solutions involving EMC CX 300 or HP MSA 1500 with FC - sell model 70, if connectivity is an issue sell the model 72 – If the proposed solution is a SATA only solution sell the DS 4200 on price – If competition is the EMC CX 3 -40 or HP EVA 6100 sell model 72 – If competition is the EMC CX 3 -20 or HP EVA 4100 sell model 70 § Sell the DS 4200 when – Competition is EMC AX 4 or HP MSA 1500 (SATA solutions) – Competition is the EMC CX 300 with SATA 65 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group What to Sell Against the EMC CX-4 Sell the DS 5000 § Performance – Now – Future 8 Gb/s FC and 10 gb/s i. SCSI § RAS § Energy § Upgradability 66 Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Review questions • • 67 The DS 4000 family of products replaced which storage systems • IBM Fast. T systems • N series • IBM Shark family of systems • DS 4100, DS 4300, and DS 4500 The DS 3000 series can support the following drives? • SATA and SAS. • FC and FATA • SATA, FATA, and FC • All the above What is the key differentiating factors of the DS 4800 from the other DS 4000 models? • An 8 gb/s transfer rate • Expansion units that can hold a total of 224 drives • A 4 gb/s transfer rate and FC drives only • Dual p 5 570 processors What is the feature called that allows disk drives to store drive and volume information (metadata)? • Enhanced remote mirroring • Auto detect • DAC store region • Disk Vital product data Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation

IBM Systems and Technology Group Review questions • • 68 Name 2 key technology features of the DS 4000 products? • WORM and encryption • 24 “ rack support and tape support • EXP hot add and logical partitioning • EXP hot add and Dynamic Array Expansion What major application areas are viable for the DS 4200 express ? • Disk save/restore, archiving, and medical imaging • ERP and SCM • OLTP, ERP, and business intelligence • Insurance, financial and manufacturing Sales Conference – DS 3000 and DS 4000 Intro © 2008 IBM Corporation