IBM Systems and Technology Group IBM System Storage

IBM Systems and Technology Group IBM System Storage Product Overview Part 3 © 2009 IBM Corporation This document is for IBM and IBM Business Partner use only. It is not intended for customer distribution or use with customers.

IBM Systems and Technology Group Competitive Differentiation © 2009 IBM Corporation

IBM Systems and Technology Group EMC Competitive Intelligence Vision § “Focus on the information - It’s a strategic asset” § “Count on EMC to keep innovating ways to store, protect, optimize, and leverage information, all with the aim of contributing to your ongoing success” § “Release the power of information” § “Where Information Lives” Messages § Concise, clear marketing and messaging with different messages for different levels in customer organizations § Use hip media to communicate, e. g. , blogs, You. Tube, weekly and monthly newsletters § Quick to exploit buzz – virtualization, energy efficiency, security, digital Strength § Operates with sense of urgency § Creative deals § Great at throwing FUD at competitors (DS 8000 future as example) § Aggressive sales style Weakness § Make the sale at all cost § Not a full IT product/service provider § Don’t practice what they preach – depend heavily on selling more disk 3 Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group Compared to IBM Information Infrastructure, EMC has … § Less virtualization support for multi-vendor disk systems § Slower to market with Scale Out NAS § Slower storage software growth § Smaller storage services team § Limiting strategy. Says “tape is dead” § Smaller Information Management software portfolio 4 Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group HP Competitive Intelligence Vision § “Become the world’s leading technology company” § “Transforming the infrastructure” § “Next wave: everything as a service” Messages § Next-generation data center § Data center transformation § Blade everything § Virtualize everything Strength § Channel partners – strong value add and presence § Profitable printer business feeds development of other business units § Long-standing, Silicon Valley technology culture § EDS adds credibility and revenue to their services business § Global reach § Alliances with Oracle, Microsoft and Accenture Weakness § EDS acquisition causing distraction and confusion in the market § Lack of solution-driven focus § Limited executive-level relationships § Limited high-end business consulting skills 5 Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group HP Key Strengths § FY 08 revenue $118. 2 Bill § CEO Mark Hurd: “Great companies excel in tough times, and in tough times, customers turn to great companies” – Strong focus on cost cutting § Acquired EDS to be integrated in Technology Solutions Group – Strenghthen HP’s services and outsourcing capabilities – Uncertaincy for EDS outsorcing customers without HP technology – Ron Rittenmeyer, former CEO of EDS, has retired § Acquisition of Left Hand in Oct. 2008 – To be integrated in future HP product releases § SAN Virtualization Services Platform (SVSP) released Nov 2008 – SVC competitor based on former Store. Age technology 7 Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group Compared to IBM Information Infrastructure, HP has … § Declining disk and tape market share § Smaller, slower growing storage software portfolio § Smaller storage services team § Lower capacity Tape Libraries § Mainframe: No tape; resells disk § Slower disk systems (maximum throughput)* Virtualized disk 272 K (SPC-1) Disk I/Os per second High-end disk 4. 9 M (cache) 200 K 575 K (cache) 225 K (SPC-1) (cache) SVC XP 24000 DS 8000 XP 24000 IBM 8 4. 0 M Midrange disk Sales Conference HP DS 4800 EVA 8100 IBM and published tests * Performance based on IBM internal studies and estimates, and published benchmarks. © 2009 IBM Corporation

IBM Systems and Technology Group Review questions • • 9 The leading virtualization software in the industry is • EMC Invista • HDS Tagamastore • HP True Copy • IBM San Volume Controller How can we attach the DS 3000 series? • FC, i. SCSI, and SAS. • FC, GX bus, i. SCSI, and NAS • SATA, FATA, and FC • All the above What is the key differentiating factor of the DS 5000 product ? • An 8 gb/s transfer rate • SATA disk drives only • A 4 gb/s transfer rate and mixed SATA and FC drives • Dual p 5 570 processors What is a major unique function on the DS 8000 series • Over 500 TB of capacity • Support for main frames and Power Systems for ibusiness • Logical partitions • 4 gb/s transfer rate Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group Review questions • • 10 What is the key new function added to LTO 4 tape drives in addition to capacity and speed increases? • WORM • 19 “ rack support • Ability to read and write TS 1120 tapes • Encryption What 2 key value add facets to the DS 6800 ? • Density of footprint and mainframe/Powers System i support • 4 gb transfer rate • SAS and FC attachment • All the above What is the major application areas of Tivoli Storage Manager? • ERP, SCM, CRM, and Business Intelligence • Save/restore, archival, and space management • Business Intelligence • Engineering scientific applications What is the major strength and weakness, respectively, of EMC? • High performance storage and weak sales force • Product breadth and low market share • Great sales force and lack of full service offerings • 8 gb/s transfer rate across the board and data retention systems Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group Additional Information © 2009 IBM Corporation

IBM Systems and Technology Group Open Systems (“Open Side”) Intel (Windows/Linux) UNIX (AIX/Solaris/HP-UX) Hosts Fibre (Optical) Data transfers using FCP IBM switch (Brocade & …. Cisco) (Fibre Channel Protocol) Storage DS 3000 12 Sales Conference DS 4000 DS 6000 DS 8000 © 2009 IBM Corporation

IBM Systems and Technology Group System i (AS/400) Hosts Fibre (Optical) Data transfers using FCP IBM switch (Brocade &. . Cisco) (Fibre Channel Protocol) Storage DS 6000 13 Sales Conference DS 8000 © 2009 IBM Corporation

IBM Systems and Technology Group System z (z/OS. ) Hosts Fibre (Optical) IBM switch/director Data transfers using FCP (Brocade & cisco) (Fibre Channel Protocol) Storage DS 6000 14 Sales Conference DS 8000 © 2009 IBM Corporation

IBM Systems and Technology Group The IBM System Storage DR 550 - an Archive and Data Retention System § A purpose built, information archive for long term data retention and protection ► Policy-based, non-erasable, non-rewriteable disk storage ► Industry leading IBM advanced technology ü Automatic policy-based tiered storage management ü Data encryption – In flight and at rest ü IBM dual processor Power 5 technology for high performance (benchmarked at over 3 x competition) ü IBM SATA disk technology for low cost ü Enablement of secondary storage, i. e. WORM Tape (optional) supporting very low TCO ü Simple Network Management Protocol (SNMP) Monitoring – proactive system problem prevention and correction ► High speed 10/1000 Ethernet connectivity ► Disaster recovery options with synchronous and asynchronous replication ► Deemed compliant with SEC 17 a-4 by independent consultants 15 Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group IBM Information Infrastructure for Manageability Improved visibility, control, and automation IBM Information Infrastructure Manage Virtualize Availability, Simplification Protect Security, Compliance, Recoverability Archive Active, Inactive (long term) Best Practices and Services 16 Sales Conference Integrated Visibility, Control, Automation Visibility § Total. Storage Productivity Center (TPC) § N series Data ONTAP, Filer. View Control § Tivoli Storage Management § Tivoli Security Management § SAN Volume Controller § Geographically Disbursed Parallel Sysplex (GDPS) § General Parallel File System (GPFS) § N series Data ONTAP, Flex. Vol, Operations Manager Automation § Global Mirror, Metro Mirror, § N series Snap. Manager, Flex. Clone, Metro. Cluster, Snap. Mover © 2009 IBM Corporation

IBM Systems and Technology Group IBM Information Infrastructure for Virtualization Virtualized disk, tape, SAN director, and file systems IBM Information Infrastructure Manage Virtualize Availability, Simplification Protect Security, Compliance, Recoverability Integrated Visibility, Control, Automation Storage Virtualization § Virtual File System § SAN Volume Controller § Virtual Tape System § SAN Director with virtualization Archive Active, Inactive (long term) Best Practices and Services 17 Sales Conference © 2009 IBM Corporation

IBM Systems and Technology Group IBM Information Infrastructure for Data Protection Leading security, compliance, and recoverability solutions IBM Information Infrastructure Manage Virtualize Availability, Simplification Protect Security, Compliance, Recoverability Archive Active, Inactive (long term) Best Practices and Services 18 Sales Conference Integrated Visibility, Control, Automation Security § Encrypted Disk and Tape Media § Key Management § Tivoli Access Manager § Tivoli Identity Manager § z. Secure Suite Compliance § DR 550 Data Retention system § N series Snap. Lock option § WORM tape Protection § Tivoli Storage Manager § Flash Copy § N series Snap. Restore § Continuous Data Protection © 2009 IBM Corporation

IBM Systems and Technology Group IBM Information Infrastructure for Archiving Disk, tape, network, and archive solutions IBM Information Infrastructure Manage Virtualize Availability, Simplification Protect Security, Compliance, Recoverability Archive Active, Inactive (long term) Best Practices and Services 19 Sales Conference Integrated Visibility, Control, Automation Disk Systems § Mid-Range: DS 3000, DS 4000 § Enterprise: DS 8000 § Unified Storage: N series § Emerging Workloads: XIV Tape Systems Enterprise and Midrange § Tape drives § Tape Libraries § Virtual Tape Integrated Solutions § e. Mail, SAP, Database, files, etc. § DR 550 Data Retention System § System Storage Archive Manager § Grid Medical Archive Solution Storage Networking § Brocade and Cisco Switches, Routers, Directors © 2009 IBM Corporation