IBM Software Group Marketing Italy VAD DAY April
IBM Software Group Marketing Italy VAD DAY – April 27 th 2006 Objective: ü Enable, strategy review and network with SWG VAD community Content: ü All Brand/Program presented software news & marketing plans ü STG & BPO attended with presentations on Server offering and Partnerworld ü SVI updates ü IBM Linux offering ü Special guest: Axemble – French ISV - presented a Workplace solution Event Format: ü 1 day event involving all SWG VAD: Avnet, Computer Gross, Esprinet ü IBM Channel Sales fully involved in the event Feedback: ü High level quality perceived by VAD ü In 1 day they met all SWG Marketing people ü We agreed with VAD to have this event quarterly 1 May 4, 2006 © 2003 IBM Corporation
IBM Software Group Marketing VAD Day – April 27 th 2006 – The agenda 2 § 9. 30 Apertura Stefano Corneo § § § § 9. 45 Web. Sphere Antonio Margaroli 10. 10 Tivoli Maurizio Simionato 10. 30 Information Management Giancarlo Scotti 11. 00 Break 11. 15 Rational Massimo Medaglia 11. 40 Linux Antonella Adamo/Irene Quetti 11. 55 SWG SMB Paola Monnati 12. 15 STG Marco Mazza 13. 00 Sessione di Q&A 13. 15 Buffet 14. 15 Lotus Davide Pannuto 14. 45 Partnerworld Domenico Prestipino 15. 15 VDOC Solution Axemble - ISV France 15: 45 VAD Council & SVI Stefano Corneo & Egidio Borroni May 4, 2006 © 2003 IBM Corporation
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