IBM Software Group IBM Content Management Discovery Lisa

IBM Software Group | IBM Enterprise Content Management Agenda § Content – what, how,

IBM Software Group Content – what, how, where, when?

IBM Software Group | IBM Enterprise Content Management What is Enterprise Content? Scanned paper and fax Issues: § Processing paper is costly Host produced output § Work cannot be automated § No concurrent use Office documents E-mail Rich media Audio Video Forms Processing Enterprise Content § Email not treated as business asset § Documents not in an enterprise library § Customer service is slow § Difficult to contribute to web sites § Regulatory compliance Web content 4 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management How is Enterprise Content Used? Scanned paper and fax ERP, SCM, CRM, & Desktop Applications Host produced output Office documents E-mail Portal / Browser Enterprise Content Rich media Audio Video Forms Processing Web content 5 Wireless, PDA, Kiosk © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management What are the Barriers Many Companies Face? Information is in Silos… Trusted Information is Not Available § A Lack of Trusted Information is a Bottleneck to: ü Optimized Business Processes ü Improved Customer Care ü Increased Employee Productivity More than 30% of people’s time is spent searching for relevant information 85% of that information is unstructured Sources: IBM Attributes & Capabilities Study, 2006; Client Interviews and Industry Analysis, 2005 6 79% of companies: have 2 + repositories… 25%: have 15 + © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Content on demand – where and when it is needed Access any type of information, across multiple applications and business processes Secure Access Images Media Reports Storage Web Content Documents Forms Personalized Delivery Integration email Search Workflow Records Management 7 Collaboration © 2006 IBM Corporation

IBM Software Group IBM Content Management Portfolio

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 9 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Gartner report (2005) on ECM Powerhouse Vendors Gartner states "IBM is the only powerhouse vendor that has a significant leadership position in ECM. Its ECM product suite - a comprehensive and integrated solution for a business to build out its content infrastructure is anchored by its DB 2 Content Manager (instrumental for archival and fixed content applications), but has all the key ECM elements. ” 10 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 11 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Document Imaging § Reduced cost of storage/filing § Increased productivity § Reduced processing times § Improved process quality 12 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 13 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Output / Report Management Item Indexing Host print capture Transaction Indexing § Automatic capture § Automatic indexing § Instant access § Render as printed Statements, Bills, Invoices 14 Reports © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 15 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Web Content Management § Allows non technical business users control over THEIR web content § Alleviates Webmaster bottleneck § Business rules & workflow allows centralised management of content § Personalisation targets content so it is effective § Reduces TCO on web initiatives 16 British Airways: Global Intranet for 55, 000 staff world-wide © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 17 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Document Management Useable and adaptable interface

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 19 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management email Archiving – Analysts’ Report Butler. Group and Forrester Research state the e-mail archiving market will be dominated by ECM and Storage vendors. “IBM is leading the market in both areas, ECM and Storage Management, and will continue to lead with its email archiving solutions which are always treated as an integral part of their ECM and storage portfolio. ” 20 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management e. Mail Archiving § Manage growth of the messaging system § Conform to legal requirements § No end user training required Attachment replaced by link SAP Archiving SAP 21 R/3 § § Reduce physical storage costs Increase performance of system Archive SAP data and documents Search/retrieve archived data/documents from SAP client © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 22 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Records Management § Key area of concern, with existing and new standards for governance ü Current standards such as PRO, DOD, SEC, and Sarbanes-Oxley TNA approved! § Common themes ü Assure that content is kept and not altered for a required period ü Content is an asset when it needs to be kept ü Content kept past its retention can be a liability ü Content retention can vary during its life, due to factors such as litigation 23 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management email Archiving & Records Management - Analysts’ Report "By 2008, automated e-mail archiving will be an integral component of an ECM suite". "Companies must address their e-mail retention and management needs now. Waiting until the company defines a plan for electronic records retention or for e-mail active-archiving technology to mature could place your business at risk, given the regulatory requirements and escalating demands for electronic discovery. Companies with records management systems should give preference to e-mail archiving vendors that provide integration with that system”. 24 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management email Archiving & Records Management - Analysts’ Report Another report from Forrester Research highlights the importance of e-mail archive management and Records Management enablement (as Gartner MQ does). In that report, Forrester listed vendors who have both email archiving and records management solutions and positioned IBM as one of the top tier market leaders. 25 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 26 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Digital Asset Management § Re-use & Re-purpose ü Any quality of media – from browse quality through production quality: images, graphics, audio and video ü Advanced solutions for: Ø Managing video collections Ø Capturing scene changes Ø Voice to text Digital Rights Management § Protect the value of media assets ü Preparation, electronic delivery and tracking of digital content 10, 000+ available images, 3, 000 added per year 24/7 availability for customers worldwide Online licensing and payment ü Persistent protection of an item ü Allows secured content to be downloaded or streamed to target devices 27 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 28 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management e. Forms ü Centralize management of e-forms and content ü Integrate e-forms with applications ü Quickly design and deploy intelligent/ dynamic e-forms ü Multiple, overlapping digital signatures ü Accurate reproduction of original form US Air Force: 700, 000 users, 16, 000 forms US Army: 1, 500, 000 users, 100, 000 forms And recently US Navy 29 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 30 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Workflow / Business Process Management § Document Routing ü Content centric workflow § Business Integration ü Cross-product, cross-platform, business process integration 31 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management IBM Leadership in Enterprise Content Management Content Solutions Information Integration Workflow/Business Process Management email Archiving Forms Processing Document Management Output/Report Management Document Imaging IBM Content Management Portfolio Digital Asset Management Records Management 32 Web Content Management Digital Rights Management Content Repository © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Information Integration Content Management solutions have often been a departmental investment This has created many content silos Single "Federated" Search Across Multiple Information Sources Rip and replace is not an option Inconsistent with today’s budgets and buying patterns Disrupts business processes, operations, compliance II is a way to incorporate these investments Integrated View Federation engine Connectors Integrated views across diverse systems Deploy repository-spanning applications (e. g. , customer service, compliance, portals, etc. ) Federal Government Agency (US) Real-time, integrated access to structured and unstructured sources including: suspect data, transactions, intelligence reports, emails, wire taps, satellite photos… 33 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Information Integrator Content Edition “IBM's records management solution is industry leading technology and enables records management of email messages and/or attachments as well as any other content captured by Content Manager either manually or automatically. When Records Manager is extended through Web. Sphere Information Integrator Content Edition it delivers capabilities above and beyond any vendor in the market by recordsenabling non-IBM repositories through a single records management engine and a single file plan while keeping the content in place. This solution, Federated Records Management, won the 2005 AIIM Best of Show Award for Records Management. Only IBM can deliver this extensive capability because only IBM has the technology to deliver this end-to-end solution. ” 34 Business § § § The 2005 AIIM Best Practices Award recognizes excellence in enterprise content management. "Best Practice" denotes a standard of excellence that is achieved within an organization and refers to a process that can be quantified, adapted and Benefits: repeated. Organizational flexibility Financial ROI User acceptance Performance Time to market Technology Benefits: § Extend life of legacy applications § Reduce risks associated with new investments in content management systems © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Maximise Your ROI – Return on Information Increase productivity of employees ü Instant access to all forms of information Maximize ROI Increase Revenue ü Reuse information, instead of recreating it Enhance business responsiveness ü Faster service to customers, partners, suppliers ü Shorter business process cycle times Streamline compliance with government regulations, industry and accounting standards Reduce Costs Reduce Risk ü Automate the retention and records management of all forms of business critical information IBM is listed in the leader quadrant of all three Gartner MQs: ECM (Enterprise Content Management) IDARS (Integrated Document Archival and Retrieval Systems) SES (Smart Enterprise Suite) 35 © 2006 IBM Corporation

IBM Software Group Content Management Strategy

IBM Software Group | IBM Enterprise Content Management Information as a Service Moving From a Project-Based to a Flexible Architecture (SOA) Insight Tools & Applications People Processes Insightful Relationships Standards-based e. g. , JSR 170, JCR, XML, Web Services. . . Data & Content Business Context Information as a Service Optimize, Virtualize, Integrate, Accelerate Master Data, Entity Analytics, Information Warehouses, Industry Data Models Extracted or Real-time Heterogeneous Applications & Information DB 2 37 abc… IBM Content Manager and more… xyz… Oracle © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Services Oriented Architecture Information Services are Key You will waste your investment in SOA unless you have enterprise information that SOA can exploit. Gartner, March 2005 38 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Information On Demand An Eco-system of Services …Creating business value by integrating, analyzing and optimizing heterogeneous types & sources of information throughout its lifecycle to manage risk and create new business insight. 39 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Manage unstructured information through a flexible and integrated infrastructure to transform business & streamline compliance Process 40 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management • Capture, store, and manage all forms of content in a common content repository • Deliver complete and scalable, content management functionality • Document management • Image management • Digital asset management • Report management • Web content management • Records management • Digital rights management • Email/Messaging archiving/management • Collaboration tools • Document/Business Process Management • Content Lifecycle Management • Enterprise Content Integration • Deliver cross-portfolio, out-of-the-box integration • Deliver a rich, common client platform • Enable rapid content application development 41 © 2006 IBM Corporation

IBM Software Group | IBM Enterprise Content Management Client Content Access Interface Business Process Management Tomorrow Document Process Management Content Repository Client 42 Client Workflow Web Content Server BPM Server Content Access Interface Today Yesterday Client Workflow Imaging / Digital Media Server Report Server Document Server Client Client API API API Workflow Imaging Server Digital Media Server Report Server Document Server BPM Server © 2006 IBM Corporation