IBM Express Runtime Quick Start Workshop IBM Express

IBM Express Runtime Quick Start Workshop Agenda § Introduction and Welcome § Express Runtime Overview § Express Runtime Scenarios § Solution Deployment Presentation and Lab § Web. Sphere Application Wizard Presentation and Lab § Express Runtime Console Presentation and Lab § Customization & Packaging Presentation and Lab (Optional) § Next Steps § QA’s 2 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Express Runtime Overview 3 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop What is the problem? Installing, configuring, managing an SMB computing environment is complex Individual Applications Application Server Database Server Web Server Business Partner or mid sized customer Multiple installations Complex and manual configuration Integration required Multiple administration consoles 4 Multiple support structures Multiple contacts Multiple licenses Multiple Suppliers © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop What is the solution? IBM Express Runtime All-in-one Runtime One fully integrated product: • Database Server • Application Server • Web Server • Management Console • Solution development and automation tools • Solution deployment wizard …and customizable for your situation One product pre-integrated and configured 5 One installation One administration console One license One contact One support structure One supplier © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop What is IBM Express Runtime? Core middleware runtime servers for business applications All-in-One Runtime §Database Server – SQL Relational Included database choices: • IBM DB 2® Express 9 • IBM Informix® Dynamic Server Express 10. 0 §Application Server – J 2 EE Compliant –IBM Web. Sphere® Application Server – Express 6. 1 §Web server – built on Apache –IBM HTTP Server 6. 1 §Solution management console –Express Runtime console Powerful tools to automate solution deployment § Solution assembly toolkit: Package your application with IBM middleware and automate deployment as one turn-key solution appliance § Solution deployment wizard: Simple and reliable solution deployments § Solution console toolkit: Eclipse downloadable plug-in to help partners integrate their application admin functions A single product that helps simplify your business § ONE product, preintegrated, preconfigured § ONE support contact and process § ONE trusted brand supplier § ONE price § ONE license Priced starting at US$56/processor value unit or US$191/user Supported on Microsoft® Windows®, Linux®, IBM i 5/OS 6 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Express Runtime Designed for the SMB Market Ease of deployment Single wizard driven deployment of middleware, application and fixes Reduce skills required Remote or local install and configuration of a solution Solution Dashboard for the management of middleware and applications Browser based, extendable Ease of management Basic management, simple enough for end customers One click problem determination Ease of service Problem monitoring and email notification “Help me fix this” wizards Easily submit logs and other artifacts for advanced analysis 7 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop The two scenarios to implement your solution 1) Deploy the platform stack and your application as a solution appliance Customize your solution appliance Deploy and manage your solution End-customer Your application + IBM middleware components ØGreat for Independent Software Vendors (ISVs) that want to automate and simplify deployment to end customers ØCreate a solution appliance for a single and simple deployment of the full solution – your application and the platform stack ØProvides the best value for repeatable solution deployments 8 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop The two scenarios to implement your solution 2) Deploy the platform stack and then deploy your application Single install of the platform stack Manage the platform End-customer Your application ØGood for Regional System Integrators (RSI) and Independent Software Vendors (ISVs) and end customers who need a platform stack for their applications ØSingle integrated install for production of the application server, database server, web server, and management console ØEasiest way to get started with Express Runtime 9 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Create a customized turn-key solution appliance The ACME solution Your assets IBM components § Your CD-ROM with logo and brand § Your license for end-user acceptance § Your application and components § DB 2 Express or Informix Dynamic Server (IDS) Express § Web. Sphere Application Server Express § IBM HTTP Server § Express Runtime console § Launchpad § Deployment wizard § Other third-party components defined by you § Your documentation and help text § Other files and automation Launchpad 10 License acceptance screen Deployment wizard © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Express Runtime Designed for Business Partners Provides full function leading middleware products Leverage established skills in Eclipse, J 2 EE and Web. Sphere Application Server, DB 2 and Informix data servers Reuse Skills Standards based: J 2 EE, SQL, XML, Eclipse, Apache üJ 2 EE applications Reuse Applications üSQL applications (DB 2 or Informix) üInformix 4 GL applications üPure. XML features 11 Based on full function leading middleware products Don’t need to rewrite applications – existing applications can be deployed with Express Runtime © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop How can Express Runtime help your business? 12 Improve customer experience Greatly improve your end customer experience running and managing business applications via one installation, one administration console, one license, and one support structure! Transform your application to a solution appliance By automating deployment you can make the best impression with new customers and reduce your implementation time and cost Get the most out of your IT investment Create a solution appliance that will allow you to focus your sales discussions around the business value of your product and services and not the technology infrastructure Drive product and services differentiation By simplifying deployment, you can free up your staff for higher value services and additional product features © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Need other middleware products? You can also add other products into your solution Some Examples Integration extensions for many popular products are already available Managing the Health and Availability of Your IT Infrastructure §IBM Tivoli Monitoring Express Managing Data Backup §IBM Tivoli Storage Manager Express §IBM Continuous Data Protection for Files e. Mail Archiving and Records Compliance Foundation §DB 2 Content Manager §Tivoli Storage Manager §DB 2 Common. Store Lotus Domino §DB 2 Common. Store Exchange For more examples, see the Solutions Builder Express Program www. ibm. com/partnerworld/solutionsbuilder § Solutions Builder Express has pre-defined and pre-tested mid-market solutions § Downloadable assets (samples, scripts, solution assembly toolkit wrappers, etc) § Designed with 200+ Business Partners, free on Partner. World § Express Runtime compatible 13 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Express Runtime pricing* Flexible pricing - Choice of either processor value unit -orper authorized user pricing Express Runtime Plus (growth path) Per Processor Value Unit (PVU)** Per Authorized User US$56 US$191 (e. g. US$5600 - x 86 dual-core) US$113 US$413 (e. g. US$11, 300 - x 86 dual-core) Maximum PVU – Express Runtime 200 Maximum PVU – Express Runtime Plus 400 Unlimited Minimum 5 Yes intranet only Number of Users Internet Access Terms § First year of maintenance included § Entitlement for only one database, either DB 2 Express or IDS Express § Pricing terms support multi server deployment topologies § An upgrade price from Express Runtime to Express Runtime Plus is available § Prices shown are suggested retail price (SRP) * All IBM prices shown are IBM's suggested retail prices, are current and are subject to change without notice. Dealer prices may vary ** See speaker notes for more Processor Value Unit (PVU) information 14 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Flexible Pricing* (OEM only) Pay for what you need for each customer deployment Data Server 1 2 Express Runtime – Data Server Solution For database only applications When an application server is not needed App server X Web Server SAT, Console, Wizard Processor Value Unit Price X X $50. 25 X X $20. 60 $170 Minimum 5 Express Runtime – Application Server Solution For application server only applications When a database is not needed or you need to use an existing database server X Express Runtime – Deployment Solution 3 Authorized User Price When other middleware products are needed Other products purchased separately For i 5/OS based solutions X $500 Per server $25. 75 Minimum 5 n/a * All IBM prices shown are IBM's suggested retail prices, are current and are subject to change without notice. Dealer prices may vary 15 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop IBM Financing Advantage A financing program that bundles IBM capabilities specifically designed for SMB clients and the sellers who serve them. Advantages for your customer § Fast and simple processes – credit, price, contract in under ONE hour § Affordable monthly payments – conserve cash for strategic core investments § Improve cash flow § Great rates, easy access to capital, loans and leases § Remain profitable with fast settlements and easy bundling of your SW and services § One simple contract, predictable monthly payments § Complete financing – any Software, any hardware, any services § Complete financing with no hardware required – IBM and non-IBM § Quick quotes and contracts via the web § Single partner for all IT needs - sold through all channels Express Runtime Monthly Financing Price* for 36 months $2/month/Processor Value Unit $143/month for 25 users For more information on IBM Financing offerings for your clients, visit us at ibm. com/businesscenter/smb/us/en/financing * All IBM prices shown are IBM's suggested retail prices, are current and are subject to change without notice. Dealer prices may vary 16 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop Partner References “The availability of the IBM Express Runtime has for the first time allowed us to provide a fully packaged product with all the critical middleware components that we need, in a single distribution. The benefits to our customers in terms of ease of installation and affordability is providing us with a strong competitive advantage in the SMB market“ – Bjarne Matzen, Director of Research and Development, Mid-Comp International Pty. Ltd. (Australia) “Express Runtime delivers a highly competitive option compared to Open Source vendors and provides an integrated, robust and scalable offering that can easily grow with our needs. Express Runtime removes the fear when deploying our solution “ – Dr Phil Cornelius, Chief Architect, Policy. Matter Ltd. (UK) "Web. Sphere and DB 2 are market-leader middleware products, Express Runtime now brings additional value by packaging Web. Sphere, DB 2, and other needed collateral middleware, as a superb single runtime engine for our solution. This is a value-add both from a technical point of view and from a commercial point of view, because we can embed Express Runtime and propose our solution at a single, pre-defined, competitive price. “ – Fabio Zancanella, CEO Zecca SPA (Italy) “With Express Runtime, we've reduced installation procedures to just a few clicks. That means we can direct our technical resources to developing new products or enhancing what we have, or to providing additional customer support where it's required. . SOPRANO is building customer confidence in our technology support and in our choice of business partners, namely, IBM. This helps drive sales and customer wins. “ – Richard Favero, CEO, Soprano Design (Australia) 17 © 2007 IBM Corporation

IBM Express Runtime Quick Start Workshop What’s new for Express Runtime V 2. 2? Enhanced Administration capabilities § Extendable console – add your own portlet to manage your application § Dashboard interface – an even simpler interface for basic administration tasks that can be done by the end customer Improved usability of solution development Security Features § Automated security scripts to secure ER components with existing LDAP server at time of deployment § Rapid web application deployment feature to simplify automation of a solution § Simplified remote deployment – remote agent software eliminated § Express Launchpad added – can be used in custom solutions for consistent out -of-the-box look and feel of pre-install information § Samples provided for both single and multi-machine deployment Support for latest middleware § DB 2 Express 9 (Viper) § Web. Sphere Application Server – Express 6. 1 with Java 1. 5 § IBM HTTP Server 6. 1 18 Expanded operating system support § SUSE Linux Enterprise Server 10 § i 5/OS V 5 R 4 § Windows Server 2003 R 2 (in addition to existing Windows, Linux, i 5/OS) © 2007 IBM Corporation