IBM Express Runtime AG Success story Cognos Challenge

IBM Express Runtime AG Success story: Cognos Challenge Business Benefits Cognos needed to supply customers with additional choices and complete flexibility as they design and § Tighter business partnership with IBM § Higher value solution offering increases competitive advantage § Provides credibility through IBM brand association deploy their enterprise reporting environment. Solution Cognos packaged the Runtime components including IBM Web. Sphere Application Server - Express, IBM DB 2 Universal Database Express Edition, and IBM HTTP Server with it's application, Report. Net, creating simplified deployment options and a more turnkey solution. 1 Technology Benefits § Added design and deployment flexibility § Provides streamlined support and development, minimizing impact on IT resources § Faster time to results during sales cycles and customer implementations © 2007 IBM Corporation

IBM Express Runtime EMEA Success story: Zecca SPA Challenge Zecca needed to supply customers with a fully integrated, easy-to-use workflow solution to manage and exchange informations and data Solution Business Benefits § Simplified documental workflow § Easy to integrate with existing ERP § Easy to install and to use § Doesn't need education § Low cost impact Zecca developed a web based solution, INTEGRA, to manage data and documents through simple and easy -to-use workflow, messaging and archiving systems. It allows people to create, exchange and consult informations in a fast, secure and effective way. "Web. Sphere and DB 2 are market-leader middleware products, which allowed us to build a reliable and performing solution much appreciated by our customers. "Express Runtime" brings now additional value by packaging Web. Sphere, DB 2, and other needed collateral middleware, as a superb single runtime engine of our solution. This is a value-add both from a technical point of view, because IBM takes charge of middleware components assembling and tuning, and from a commercial point of view, because we can embed Express Runtime and propose our solution at a single, pre-defined, competitive price. " Fabio Zancanella, CEO Zecca SPA 2 © 2007 IBM Corporation

IBM Express Runtime EMEA Success story: Policymatter Challenge: Deploy Policy. Matter as a single integrated solution through a simple, easy to use installation procedure on the market leading J 2 EE 1. 4 compliant platform. Solution: Business Partner Policy. Matter is leveraging IBM’s Express Runtime offering to deliver their Policy. Matter solution. Policy. Matter expands its customer base by supporting IBM middleware deployments – a recognized, trusted, proven and requested platform amongst small and medium sized enterprises. Express Runtime enables them to offer a 100% Java, crossplatform, solution at an exceptional price with leading function, flexibility, and quality. 3 “Express Runtime delivers a highly competitive option compared to Open Source vendors and provides an integrated, robust and scalable offering that can easily grow with our needs. Express Runtime removes the fear when deploying our solution“ —Dr Phil Cornelius, Chief Architect Benefits: Business Benefits: § Increased market opportunity § Reduced deployment costs § Minimize maintenance costs § Deploy on market-leading IBM platform § Competitive Pricing Technical Benefits: § Deploy complex solution across multiple platforms and servers in a single procedure § Pre-configured, Pre-integrated middleware § Full J 2 EE 1. 4 support including EJB § Automate configuration, reducing errors § Combined installation of application and middleware © 2007 IBM Corporation

IBM Express Runtime AP Success story: Mid-Comp Challenge: Deploy a complex solution into an environment with very limited infrastructure Business Benefits: § Streamlined installation § Simplified administration § Fully integrated high quality middleware. Solution: Mid-Comp developed a solution, called "Odyssey“ with IBM Express Runtime to focus primarily on extensibility and adaptability and to provide a cost effective and dynamic alternative to traditional ERP solutions. End-customer reference: Bosselman Corp. http: //www 306. ibm. com/software/success/cssdb. nsf/CS/ KMOY-6 FSRP 7? Open. Document&Site=default “The availability of the IBM Express Runtime has for the first time allowed us to provide a fully packaged product with all the critical middleware components that we need, in a single distribution. The benefits to our customers in terms of ease of installation and affordability is providing us with a strong competitive advantage in the SMB market" – Bjarne Matzen, Director of Research and Development, Mid-Comp International Pty. Ltd 4 . © 2007 IBM Corporation

IBM Express Runtime AP Success story: SOPRANO Design Challenge: SOPRANO Design needed an infrastructure that is affordable, well supported, and fast and easy to install. Layering third-party products and applications with multiple middleware platforms required the company's technical staff to perform numerous manual steps that had to be coordinated with customers' systems administration teams - a task that escalated costs and extended deployment processes. Business Benefits: § Affordable, reliable and well supported infrastructure § Reduced solution deployment time § IT resource savings for SOPRANO and endcustomers Solution: SOPRANO Design leveraged IBM Express Runtime software to simplify the technology base and improve the installation procedures of its messaging infrastructure. Deployments that previously took one and a half days to accomplish can now be completed in a matter of seconds, creating savings in precious information technology (IT) resources for both SOPRANO Design and its customers. 5 “With Express Runtime, we've reduced installation procedures to just a few clicks. That means we can direct our technical resources to developing new products or enhancing what we have, or to providing additional customer support where it's required. . SOPRANO is building customer confidence in our technology support and in our choice of business partners, namely, IBM. This helps drive sales and customer wins. " – Richard Favero, CEO, Soprano Design © 2007 IBM Corporation

IBM Express Runtime Success Story: Soprano, built on Express Runtime, delivered with NRMA OFFERINGS AND EXPERTISE SOPRANO Design § Australia-based researcher, developer and implementer of mobile and wireless solutions § Provides solution development and integration services SOPRANO solution: Corporate Gateway Platform § Provides a mobile messaging infrastructure and applications that link mobile users to customer IT systems and business processes For more IBM Express Middleware case studies, visit www. ibm. com/software/express 6 IBM Technology § IBM Express Runtime § IBM Web. Sphere § IBM System x § IBM DB 2 With Express Runtime, SOPRANO was able to: üGreatly simplify installation of the solution • 44 pages down to 3 pages • 48 hours down to 8 hours üShift the focus of SOPRANO resources to development and additional customer support. CUSTOMER VALUE AND INNOVATION SECTOR: Travel & Transportation Soprano worked with the NRMA Motoring & Services motoring association to develop and implement a unique solution that: § Connects hearing-impaired customers via SMS to roadsideassistance call centers § Extends NRMA’s customer service offering to all customers in any situation NRMA Motoring & Services was able to improve the customer experience by providing an innovative way to access customer service. © 2007 IBM Corporation