Ian Tracey HEPTech Reaching Out ian traceyktnuk org

European Enterprise Network Its across Europe Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark,

European Enterprise Network And then some Albania, Armenia, Bosnia and Herzegovina, Brazil, Canada, Chile,

Personal Connections — Linked. In (for me) is a great way of keeping in

Keep a mailing list Think about how to acquire names. . opt out How

CRM Customer Relationship Manager — Business — And — Main card database more problem

Network Meetings — Think hard which ones to attend — Better to have a

Standard Marketing Materials — Have PDF and Hard copy of — Your institute, department

In short It is a simple recipie Grab Attention Filter Inform Action Contact Details

Grab Attention You need to wake them up Don’t waste time telling me your

Filter To make the chosen few pay attention You have my attention, but I

Inform It keeps the attention going Now tell them how you help them, why

Action The call to arms… You need to tell them what they need to

Contact Details Only at the end, tell people who you are. If the right

The Pitch Why do 80% of companies fail within 2 years, and are you

Be Different Italy Adam raised 2 million, without anything… How: He gave a show

It’s a show about nothing - George Constaza

What will be the next big thing ? Nobody knows. We are all just

No Idea, No Product. No Concept Just build the right team. The rest will

Slides: 27

Download presentation

Ian Tracey HEPTech Reaching Out ian. tracey@ktn-uk. org @iantracey www. ktn-uk. org

Use other networks

European Enterprise Network Its across Europe Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom

European Enterprise Network And then some Albania, Armenia, Bosnia and Herzegovina, Brazil, Canada, Chile, China, Egypt, Iceland India, Israel, Japan, Mexico, Moldova, Montenegro, Morocco, Norway, Russia, Serbia, South Korea, Switzerland, Tunisia, Turkey, USA, Ukraine, f. YRo. M

Personal Connections — Linked. In (for me) is a great way of keeping in touch — Not just a business card store — Say “Hi” to people — Do articles etc. . — But — Get who has the time your photo right — Remind me how I know you — Facebook ?

Keep a mailing list Think about how to acquire names. . opt out How Often. . Great Content metrics

CRM Customer Relationship Manager — Business — And — Main card database more problem is getting people to fill them in. — Metrics

Network Meetings — Think hard which ones to attend — Better to have a few and be regular than dash to many — Think about running your own — Format

Standard Marketing Materials — Have PDF and Hard copy of — Your institute, department — Innovation spec sheets / licence, technology, investment opportunities — Success Stories

30 Second Pitch The “Elevator” pitch

In short It is a simple recipie Grab Attention Filter Inform Action Contact Details

Grab Attention You need to wake them up Don’t waste time telling me your name – I am not listening to you I have heard a few people before you and I want to check my Facebook on my phone…. So, use a question: Why do 80% of companies fail within 2 years, and are you the 20% ?

Filter To make the chosen few pay attention You have my attention, but I only want the select few to listen. If they know they are the group, they will listen more Help them understand why they need to listen So, If you are a high tech company, incubation is key

Inform It keeps the attention going Now tell them how you help them, why you are important So… Because, out of all companies that are in incubation, over 80% are still alive after two years.

Action The call to arms… You need to tell them what they need to do next. Make it easy to understand So. . You need to speak to me to see if we can take your company through incubation

Contact Details Only at the end, tell people who you are. If the right 1% is listening, then if only they remember you, 100% of the correct people know you You are not TV stars So. . My name is Ian Tracey & I look forward to talking to you

The Pitch Why do 80% of companies fail within 2 years, and are you the 20% ? If you are a high tech company, incubation is key ! Why ? Because, out of all companies that are in incubation, over 80% are still alive after two years. You need to speak to me to see if we can take your company through incubation My name is Ian Tracey & I look forward to talking to you