IAEWS Partnership Opportunities Success Story Top USAJobs com

IAEWS Partnership Opportunities

Success Story: Top. USAJobs. com more than doubled revenue, e. CPM and CTR by switching from Ad. Sense for Content to Ad. Sense for Search ads only Testimonial “Top. USAJobs. com is pleased with the outcome of implementing Ad. Sense for search ads only. The ads are more targeted and therefore generate more interest from our users. The program has been a constant revenue driver for our website and I would highly recommend this program to other job boards as well. ” Shelly Mudd, VP of Sales & Business Development for Top. USAJobs. com.

Who are we? Meredith Blackwell mblackwell@google. com Evanne Barcenas evanne@google. com Jane Brinkley janebrinkley@google. com

Why Are We Here? For You! • Introduce a beta Ad. Sense product, offered only through our team, that can help job boards, job aggregators and platform providers maximize revenue with advertising • Walk through product features, implementation and best practices • Address any questions

Ad. Sense for Search ads are distinct from Ad. Sense for Content ads Content Ads (AFC) Search Ads (AFS ads only) • • • Advertisers who have opted into the Search Partner network Advertisers target specific queries and keywords, and ads are placed only on search results pages On an RPM basis, AFS tends to perform better than AFC, since there is more explicit user intent Best for search results pages More ad format control Special Feature • • • Only advertisers who have opted into the content network Advertisers target keywords, verticals, or specific placements, and the ads are placed on content pages based on contextual relevance Best for static content and product pages

Ad. Sense for search ads only allows you to earn incremental revenue by displaying ads alongside your sites’ non-Google search results. This special feature, offered to select publishers, delivers targeted ads based on the user search query, similar to Google. com. 1 More Advertisers 2 More Relevancy 3 Flexible Formats 4 Feature Support

“Ad. Sense for Search ads only” Boosts Revenue Un-optimized implementation 134% Increase in revenue of between 50% and 300%, vs. Ad. Sense for Content Optimized implementation

Best Practices Take advantage of advance controls Block unwanted competitors from appearing on your pages • Domain and sub-domain level filtering options • Filter competitors proactively or reactively Control the look and the feel of your ads • Choose the placement of your ads – above the fold, left sidebar, or below the search results • Dynamic ad sizes to fit any space on your page and font faces, sizes and colors to match your site’s text • Ads that are clicked on can also open in a new window, thus enabling your customers to remain on your site.

Best Practices Optimize the layout of your ad units HUG YOUR SEARCH RESULTS REMOVE AD BORDERS INCREASE FONT SIZE OF ADS PREVENT AD BLINDNESS

Best Practices Make the most of this special feature across your site **Append Implicit Keywords Cars Jobs Travel **Implement Category Browsing Make Use of All your Ad Units 1 AFC Ad + 3 AFS Ads per search page Use the Faster Loading Code

Best Practices Learn from the success of other sites similar to yours

The Google Ad. Sense Difference Online Publisher Network ü ü ü No Lock-in Contracts, Just Plug and Play Access to the Largest Advertiser Network On-Time Monthly Payments More control over ad format and competitive filtration More Relevancy Zero cost to Sales

Interested? Next steps: • Sign up for an Ad. Sense Account & request the special feature at: https: //sites. google. com/site/afsadsonly/ • Once approved for the product, a Google representative will contact you and send you the code and conditions Come See Us At The Top. USAJobs Booth #410 at ERE