IAA 80 th Anniversary Global Marketing Summit Sponsorship

IAA 80 th Anniversary & Global Marketing Summit Sponsorship Package & Benefits April 26 th & 27 th, 2018

Premium Sponsor $10 K includes benefits for both events (see right) 80 th Anniversary (April 26 th, 6 -9 PM): • • 10 admissions to cocktail reception at Intersection in Hudson Yard Opportunity to provide branded gift for gift bag Logo on evites, signage, video loop, websites and social media pages Mentioned on Press Releases Global Marketing Summit (April 27 th, 9 AM-1 PM): Group Admission Package: $4500 includes 10 admissions to both events Single: $500 includes one admission to both events • • • Branded Table of ten with breakfast and Afternoon snack Recognition of sponsor in Opening Remarks Opportunity to place a keynote speaker or moderator/panelist on a panel Logo on banner that is posted on SOCIAL MEDIA pages Recognition of sponsor on main screen during video loop Recognition on sponsor signage in primary locations Inclusion of logo and/or name in emailers, flyer, advertisements and press release Inclusion of logo on www. iaany. org & IAAglobal. org websites Full page advertisement in event Program book Logo on video loop on LCD screens in foyer Exclusive distribution of company promotional materials Brand recognition on recap video after the event that is posted on social media pages, web site and emailed to database and speakers • Opportunity to produce a white paper through panelist interviews

IAA 80 th Anniversary The Sponsor Opportunity v v v. Partner with IAA to launch new INDUSTRY COMPASS debate series, LIFE, on the future of modern brand building Meet IAA Global Leadership and global members from 40 countries Experience the latest creative technology innovation ideas that have contributed to bringing people and New York closer together. Socialize with IAA's top, global members from around the world, across marketing, advertising and media Enjoy IAA's iconic Birthday celebration with the iconic view of the New York City’s skyline.

80 th Anniversary VENUE: Intersection at 10 Hudson Yard

Global Marketing Summit Friday, April 27, 2018 9 am to 1 pm @ Time Warner Building Objective In our 14 th year, GMS is an influential gathering of over two hundred of the world’s leading members of the international advertising community. The objective of the Summit is to provide an engaging platform to share best practices, discuss industry wide issues and challenges, as well as offer an opportunity to network with advertising and marketing executives from around the globe. This year’s theme is Experience is the New Luxury. Morning Keynote: Antonio Lucio CMO HP Brands matter but the old ways we built Brands matter less: Brands are the ultimate navigation devices in a world of fragmentation and the value of Brands are increasing. However, the way brands are built is changing. Its less about communication and media and advertising, and much more about utilities, services and experiences. Advertising in the Western World is in long term secular decline as people do not just eliminate, skip and block ads but increasingly spend more and more time in ad-free environments like Netflix. We now need to create great experiences, jaw dropping design, convenient utilities and satisfying services and let people talk about them. While we are in an age of secular decline of advertising we are in a renaissance of marketing.

AGENDA: 8: 30 AM – Registration & Breakfast 9 AM: Experience is the New Luxury: Morning Keynote: Antonio Lucio CMO Hewlett Packard 10 AM: Panel 1: Artificial Intelligence & Cognitive Computing, How is it Changing the Marketing Platform? Artificial Intelligence is data connecting to data and writing algorithms. Today, a third of Amazon sales and two-thirds of Netflix viewing are based on their recommendation algorithms. Co-relation between data sets that allow machines to learn is a big part of our future. Successful companies of tomorrow do not just react and listen to people, they are able to anticipate and predict. Tamina Plum, Global Head of Clients, Zenith Worldwide Andres Siefken, EVP Marketing & Communications, Master. Card Jay Sethi, Vice President, Smirnoff & Nurture Brands Portfolio, Diageo Cenk Bulbul, Director, Agency Marketing, Google and You. Tube 11 AM: Break (snacks & refreshments served) 11: 20 AM: Panel 2: Fake News "You Can’t Handle the Truth? ” Today represents a once in a lifetime opportunity for brands to become the most trusted players in an era plagued with alternative facts and unfounded opinions. How do the best gain trust in at a time of maximum mistrust? Tim Clark, VP Brand Storytelling, SAP Stephen Tisdalle, CMO of SSGA 12: 20 AM: Panel 3: Brand Safety “Pardon the Interruption” Marketers have long known the most effective way to gain consumer loyalty is by providing something of value. This panel will look at what advertisers need to do today to earn their scarce time and attention allocation from consumers and hear some stories from who’s doing it well now. John Nitti, Chief Media Officer, Verizon Patrick Mc. Kenna, CMO, Mini Cooper Jill Hamilton, Vice President, US Media, American Express

Recap Video from Most Recent Past Summits 2017: The Age of Disruption 2016: From Storytelling to Storymaking 2015: Master. Card Keynote – The Expectation Economy

ABOUT IAA The History: It was Tom Ashwell, the publisher of Export Trade & Shipper magazine, who first saw and acted on the need for an association to coordinate and foster the practice of international advertising. He called the first Organization Meeting at the Harvard Club in New York City in April of 1938. This was attended by thirteen staunch supporters, some of whom appear in the photograph. Tom Ashwell served as Honorary President from that day forward. They wished their name to be the International Advertising Association, but found this was already taken. So they called themselves the Export Advertising Association and changed to the IAA when that name finally became available in 1953. . The International Advertising Association (IAA) is a one-of-kind global partnership comprising marketing companies, communication agencies and media platforms. Across an ever-changing marketing landscape, IAA serves as a compass dedicated to pointing the industry toward the high-ground of brand loyalty and high brand valuation. For 80 years, we have been a guide for the MARCOM industry through periods of change. This year marks our 80 th Anniversary and we’ll host 2 events to once again, point the MARCOM industry towards the future….

THANK YOU!