IAA 80 th Anniversary Global Marketing Summit Sponsorship

IAA 80 th Anniversary & Global Marketing Summit Sponsorship Package & Benefits April 26 th & 27 th, 2018

ABOUT IAA The History: It was Tom Ashwell, the publisher of Export Trade & Shipper magazine, who first saw and acted on the need for an association to coordinate and foster the practice of international advertising. He called the first Organization Meeting at the Harvard Club in New York City in April of 1938. This was attended by thirteen staunch supporters, some of whom appear in the photograph. Tom Ashwell served as Honorary President from that day forward. They wished their name to be the International Advertising Association, but found this was already taken. So they called themselves the Export Advertising Association and changed to the IAA when that name finally became available in 1953. . The International Advertising Association (IAA) is a one-of-kind global partnership comprising marketing companies, communication agencies and media platforms. Across an ever-changing marketing landscape, IAA serves as a compass dedicated to pointing the industry toward the high-ground of brand loyalty and high brand valuation. For 80 years, we have been a guide for the MARCOM industry through periods of change. This year marks our 80 th Anniversary and we’ll host 2 events to once again, point the MARCOM industry towards the future….

80 th Anniversary (April 26 th, 6 -9 PM): Premium Sponsor $10 K includes benefits for both events (see right) • • • 5 admissions to cocktail reception at Intersection in Hudson Yard Full page ad in 80 th Anniversary Keepsake Book Opportunity to provide branded gift for gift bag Logo on evites, signage, video loop, websites and social media pages Mentioned on Press Releases Global Marketing Summit (April 27 th, 9 AM-1 PM): Group of 10: $4500 includes 10 admissions to both events Single: $500 includes one admission to both events • • • Branded Table with breakfast and Afternoon snack Recognition of sponsor in Opening Remarks Opportunity to place a keynote speaker or moderator/panelist on a panel Logo on banner that is posted on SOCIAL MEDIA pages Recognition of sponsor on main screen during video loop Recognition on sponsor signage in primary locations Inclusion of logo and/or name in emailers, flyer, advertisements and press release Inclusion of logo on www. iaany. org & IAAglobal. org websites Full page advertisement in Official Summit Program Logo on video loop on LCD screens in foyer Exclusive distribution of company promotional materials Brand recognition on recap video after the event that is posted on social media pages, web site and emailed to database and speakers • Opportunity to produce a white paper through panelist interviews

DAY ONE: IAA 80 th Anniversary Celebration Thursday, April 26 th 6 pm to 9 pm : - 80 th Anniversary celebration will be an exclusive networking event between IAA Global leadership (IAA’s Global EXCO + the Global Board Members), NY Chapter and IAA Members coming from 40 countries. - The 80 th Celebration will be hosted by Intersection, a technology company owned by Google committed to bringing people and cities together. - Dan Doctoroff, the Chairman of Intersection and a visionary behind turning NY into one of the most progressive cities in the world will share his thoughts on how creative technology can create better lives for people in New York. - IAA is leveraging it’s 80 th Anniversary milestone to partner with other MARCOM industry leading brands and the Industry’s Top Press players to launch the 1 st IAA COMPASS debate series. - The objective of the debates will be to engage the industry’s icons in a conversation around the future of building high value brands .

IAA 80 th Anniversary The Sponsor Opportunity . Partner with IAA to launch new INDUSTRY COMPASS debate series, LIFE, on the future of modern brand building Meet IAA Global Leadership and global members from 40 countries Experience the latest creative technology innovation ideas that have contributed to bringing people and New York closer together. Socialize with IAA's top, global members from around the world, across marketing, advertising and media Enjoy IAA's iconic Birthday celebration with the iconic view of the New York City’s skyline.

80 th Anniversary VENUE: Intersection at 10 Hudson Yard

Global Marketing Summit Friday, April 27, 2018 9 am to 1 pm @ Time Warner Building Objective In our 14 th year, GMS is an influential gathering of over two hundred of the world’s leading members of the international advertising community. The objective of the Summit is to provide an engaging platform to share best practices, discuss industry wide issues and challenges, as well as offer an opportunity to network with advertising and marketing executives from around the globe. This year’s theme is Experience is the New Luxury. Morning Keynote: Antonio Lucio CMO HP Brands matter but the old ways we built Brands matter less: Brands are the ultimate navigation devices in a world of fragmentation and the value of Brands are increasing. However, the way brands are built is changing. Its less about communication and media and advertising, and much more about utilities, services and experiences. Advertising in the Western World is in long term secular decline as people do not just eliminate, skip and block ads but increasingly spend more and more time in ad-free environments like Netflix. We now need to create great experiences, jaw dropping design, convenient utilities and satisfying services and let people talk about them. While we are in an age of secular decline of advertising we are in a renaissance of marketing.

Global Marketing Summit Panel Topics Panel 1: Artificial Intelligence & Cognitive Computing. How is it changing the marketing platform? Artificial Intelligence is data connecting to data and writing algorithms. Today, a third of Amazon sales and two-thirds of Netflix viewing are based on their recommendation algorithms. Co-relation between data sets that allow machines to learn is a big part of our future. Successful companies of tomorrow do not just react and listen to people, they are able to anticipate and predict. Panel 2: Pardon the Interruption Marketers have long known the most effective way to gain consumer loyalty is by providing something of value. This panel will look at what advertisers need to do today to earn their scarce time and attention allocation from consumers and hear some stories from who’s doing it well now. Panel 3: You Can’t Handle the Truth Today represents a once in a lifetime opportunity for brands to become the most trusted players in an era plagued with alternative facts and unfounded opinions. How do the best gain trust in at a time of maximum mistrust?

Speakers: Experience is the New Luxury: Morning Keynote: Antonio Lucio CMO Hewlett Packard Panel 1: Artificial Intelligence & Cognitive Computing, How is it Changing the Marketing Platform? Jesse Laskaris, Head of Data & Marketing Platforms, Samsung Electronics America Andres Siefken, EVP Marketing & Communications, Master. Card Panel 2: Pardon the Interruption: John Nitti, Chief Media Officer, Verizon Jill Hamilton, Head of Media Sales, American Express Panel 3: You Can’t Handle the Truth? Tim Clark, VP Brand Storytelling, SAP Michelle Barlow, EVP, Enterprise Marketing, Bof. A

Speakers pending invitation: Scott Hudler: Dick's Sporting Goods March Speichert: GSK Geraldine Caplan: Hilton Maryam Banikarim: Hyatt Anne-Marie Nelson Bogle: L'Oreal Denise Incandela: Ralph Lauren Josh Lesnick: Wyndham Kathleen Hall: Microsoft Jay Sethi: Smirnoff Richard Hartell: Publicis Amanda Rubin: Goldman Sachs Linda Boff: GE Esther Lee: Metlife Norman de Greve: CVS Keith Weed: Unilever Amy Fuller: Accenture Mary Schneider: BASF Erik Schenberger - Oppenheimer Funds Jackie Gelman: Vanguard Risa Wexler: Pfizer John Englehart: Hospital for Special Surgery Gail Tifford: Unilever Ian Forrest: NY Life

Recap Video from Most Recent Past Summits 2017: The Age of Disruption 2016: From Storytelling to Storymaking 2015: Master. Card Keynote – The Expectation Economy

THANK YOU!