Hyperdistribution durch Systemintegration Wie De Gruyter CMS CRM
Hyperdistribution durch Systemintegration: Wie De Gruyter CMS, CRM und ERP integriert Christian Kohl Senior Manager E-Publishing De Gruyter Berlin, 31. 01. 2022 1
Überblick § Die Ziele § Die Herausforderung § Die Risiken § Die Chancen § Die Zukunft 2
Verlagsgeschichte De Gruyter Viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text viel text (…)
Ausgangssituation Source: http: //www. flickr. com/photos/42742849@N 00/3150620989/
It‘s not about technology but about customers and market Source: http: //www. flickr. com/photos/44254071@N 00/138345484/
Increase Flexibility Reduce Cost Increase Automation Systems Integration and Consolidation: Aims
Die Herausforderung put a constantly growing amount CMS of unstructured, changing data in relation to each other ERP CRM in real-time and at low cost
Die Herausforderung CMS 1 system per task n tasks per system ERP CRM
Granularity – Contextualization - Flexibility CMS ERP CRM
CMS: Ausgangssituation (Challenge) Source: http: //www. flickr. com/photos/adc/411821495/ by alexdecarvalho
CMS: High cost, low quality Source: Gobierno de Guatemala, http: /www. flickr. com/photos/gobiernodeguatemala/4657053554;
CMS: Situation heute Source: http: //www. flickr. com/photos/pauldineen/46318283/
CMS: Werke und Werktypen im CMS
CMS: Beispielscreenshots Rich. Client
CMS: Beispielscreenshots Rich. Client
CMS: Beispielscreenshots Web. Client
Die Risiken Source: courtney. Bolton, http: //www. flickr. com/photos/courtneybolton/4471596693/
Die Chancen Source: Tarik. B, http: //www. flickr. com/photos/tarikb/68293915/sizes/o
Fully automatic real-time integration of all systems Die Zukunft BI Analytics Online Logistics ERP Mobile CRM Dissemination Ad. Server Aggregators Content Capturing Storage Manuscript Submission Production Source: http: //www. everystockphoto. com/photo. php? image. Id=457781&search. Id=75 d 0 e 151 d 51 da 802 b 3799 d 4 dc 5140 c 11&npos=18 Photographer: „eye of einstein“, http: //www. everystockphoto. com/photographer. php? photographer_id=13630; License terms: http: //creativecommons. org/licenses/by/2. 5/
De Gruyter It‘s not about technology but about customers and market Innovative, agile responses to the challenges of tomorrow Source: http: //www. flickr. com/photos/44254071@N 00/138345484/
Focus on the Customer Thank You, Q&A Thank You! Q&A? Source: http: //www. flickr. com/photos/scotthudson/3448785931/
- Slides: 21