HYDRA MULTIPLEX INC Shannon wright Cody Albright Russell

HYDRA MULTIPLEX, INC. Shannon wright Cody Albright Russell Coughlin Kevin Castner Andrea Martinez Brett Schultz

Executive Summary Bland movie theater experience? “The Answer” = Hydra Multiplexes. We strive to meet the needs of customers. Customized to individual needs. Wide range of age appeal.

Description of Service Tailored service to our specific target markets. Three themed film rooms (High roller’s room, Party room, and Chill room). Service designed for couples or individuals interested in dating, as well as those looking for a superior movie going experience. Movie theater and restaurant services are combined for a one of a kind experience.

Marketing Strategy Three target markets � High roller room � Party room � Chill room 5 star restaurant Consumer positioning Financing

Target Market Profile #1 Married couples – 45 years of age and older Both spouses income: $50, 000 or more Children 8 years of age or older Spend money on entertainment regularly Own nice vehicles � Lexus � Mercedes Homeowners

Target Market Profile #2 Young professionals – 28 to 42 years of age Income of $40, 000 to $70, 000 Single or divorced, but in the dating scene One or two children Willing to spend money on a nice date Own decent vehicles � Ford � Chevrolet Own/rent a house

Target Market Profile #3 Recent college graduates – 22 to 25 years of age Income of $25, 000 to $40, 000 with entry-level position Typically single Searching for cost-effective venue for entertainment Live at home to save money or rent an apartment

High Roller Room Targeted towards profile #1: married couples. Seeking “date night”. High quality leather chairs with heating / cooling features. All facing one movie screen. Digital surround system.

Chill Room Targeted towards profile #2: young professionals Searching for entertainment venues for date night Regular style movie seating, but less rows Comfy chairs with provided cup holders. Ample leg room. One movie screen with digital surround sound

Party Room Targeted towards profile #3: recent college graduates. Looking for cost-effective entertainment and adult beverages. Bean bag chairs evenly scattered across room. Lights do not completely dim when movie is playing. Laid back environment.

5 Star Restaurant Open to all customers of the venue Fine-dining choices, including steak, seafood, chicken, and more Brightly lit for engaging atmosphere. Top quality host, waiters, and waitresses Fully-stocked bar with bar seating available

Consumer Positioning Positive brand image � Meets needs and wants of consumers � Variety of rooms allow us to provide better experience � Offer prices that fit everyone’s budget � Top quality customer service

Financing 2 -in-1 service = double the start-up cost Fixed Costs: � Building Lease, employee wages, traditional and digital media advertisement, electricity and gas payment, etc. Variable Costs: � Projectors, movie screens, décor, concession stand area, furniture, kitchen appliances, etc.

Seven P’s Product � Upscale movie experience combined with excellent 5 star food. � Hydra Multiplex is unique and innovative. Price � Higher price point in comparison to normal movie experience.

Seven P’s Place � Highly populated. � Urban. � Major Cities (Chicago, L. A. ). Promotion � Billboards located near theatre. � Magazines. � Collaborations with other business. � Social media.

Seven P’s People � Extensive interviewing. � Employees focused on customer satisfaction. � Prior experience. Process � What movie to see. � Type of room. � Food / Bundle package. � We want our processes to be streamlined and exciting to our consumers. � Every guest leaves happy (complaint handling).

Seven P’s Environment � Upscale. � Comfortable (recliners, love seats, bar). � Up to date technology (Screens, Sound). � 5 star food.

Service Blueprint of Hydra Multiplexes Inc.

Service Blueprint of Hydra Multiplexes Inc. (Continued)

SWOT Analysis Strengths � Mass appeal to multiple demographic segments. � Superior customer service. � More food and beverage options when compared to other movie theaters. � Customizable guest experiences.

SWOT Analysis Weaknesses � High costs to the firm, both initial as well as long term. Luxury Items. Upkeep / attention to detail. Misc. expenses. � Increased risk due to complexity of services. � Limited number of locations. � Increased need of quality employees. � Unforeseen costs.

SWOT Analysis Opportunities � Package deals for large groups. � Promotional opportunities with other businesses. � Hosting events for organizations. � Exclusive movie premieres.

SWOT Analysis Threats � Government Regulation. � Tax increases on certain items. � Permits renewals. � Competing movie theaters and restaurants. � Technological advances. � Legal liability issues.

Advertisement GRAND OPENING!!! Friday, December 27 th Hydra Multiplexes Inc. “Movies with class” Featuring: Three themed rooms for your taste in the movie going experience High Rollers room Party Room Chill Room 5 -star Restaurant Featured movie: Anchorman 2 Movie times: 4 p. m. 7 p. m. 10 p. m. Best Customer Service in the area! 2334 Main St. Chicago, IL ***Must be 21 or older to drink***

Conclusion Why will our service be successful?

Questions for you Have you ever a superior movie going experience? What made it special? Would you have interest in going to a “premium movie theater”? Why or why not? Given an increase in being able to watch movies at home, do you find yourself seeking a better movie going experience? What factors are important to you when picking a movie theater?

Questions for us We welcome and encourage any feedback or questions you may have. Please, ask us! We are here to serve YOU in the best way possible.