Hurley Phantom 120 Boardshorts Katie Matsunaka http images

Hurley Phantom 120 Boardshorts Katie Matsunaka http: //images. surffanatics. com/productimages//_24800 0/FF_248145_xl. jpg

Hurley Phantom 120 � 120% four way stretch �EZ fly �Patent Pending Phantom Material �No Inseam �Lightweight, quick drying �No chaffe http: //www. boardshortsreview. com/wp-content/gfk 7 ec 93 dkkg 6/phantomboardshorts. jpg

Research �Original Boardshort �rigid waistband �Velcro fly �Polyester or nylon material �First created as a warm weather pant alternative for aquatic sports

Research �My Dog Spot- Quiksilver �Patented neoprene fly � 0. 5 mm stretch �Quiksilver wetsuit technology ……. . technology advances……. http: //images. google. com/imgres? imgurl=http: //iamshallow. files. wordpress. com/20 09/03/tbs-my-dogspot. jpg&imgrefurl=http: //iamshallow. wordpress. com/2009/03/&usg=__h. H 9 zw. Kdg 6 uy 6 LAb. H 7 Vbj 28 Cn. QXw=&h=389&w=389&sz=30&hl=en&start=1&tbnid=ZH 1 Kw 80 s 9 T 8 Xr. M: &tbnh=123&tbnw=123&prev=/images%3 Fq%3 Dmy%2 Bdog%2 Bspot%26 gbv% 3 D 2%26 hl%3 Den

Research �Super Freak- O’Neill � 0. 5 mm hyperprene stretch �No inseam �Welt zip pockets http: //www. surfstitch. com/images/catalog/live/ image. Library/7511801 BLU-ONEIL-1600 T. jpg ……. . technology advances even more……. .

Research �Phantom 120 – Hurley � New stretch � New fly � Patent pending material � No inseam � Lightweight, quickdrying � No chaffe ……. current day technology……….

Boardshort Advances Original Board short My Dog Spot (Quiksilver) Super Freak (O’Neill) Phantom 120 ( Hurley) Rigid waistband 0. 5 mm stretch 0. 5 mm hyperprene stretch 120 % four-way stretch Velcro fly Patented Neoprene fly No inseam EZ fly Polyester or nylon material Quicksilver wetsuit technology Welt zip pockets Patent pending phantom material No inseam Lightweight; quick drying No chaffe

Why is it Interesting �New Technology in a period of 10 years, since Hurley started �Important to note relationships with larger companies �Technology advancement is key to company success �Catering to consumer and consumer’s wants

Why you might be interested �Some of you may surf �Some of you may want to surf �Interested in fashion �Interested in design �Trends

Future Predictions �Hurley will be able to expand into other areas �Shoes �Skate �Snowboarding �Technology keeps improving �Sales will increase dramatically, become a bigger company

Links to Websites �http: //www. hurley. com/trueperformance/ �http: //www. hurleyphantom. com/ �http: //www. hurley. com/

References �"Nike Flywire: The Story of Flywire Technology. " Nike Sportswear. 2009. Nike Incorporated, Web. 10 Nov 2009. <https: //www. nike. com/sportswear/templates/cortez/nikeflywire-technology. html>. �"Hurley-True Performance. " Hurley. 2009. Hurley, Web. 09 Nov 2009. <http: //www. hurley. com/trueperformance/>. �"O'Neill Superfreak Boardshorts Review. " Wakeboarder. com. 2009. Wakeboarder. com, Web. 10 Nov 2009. <http: //www. wakeboarder. com/display. phtml? a=1034>. �"My Dog Spot. " Quiksilver. 2009. Quiksilver, Web. 08 Nov 2009. <http: //www. quiksilver. com/product/index. jsp? product. Id=3422 597>.