Human Communication The Basic Course Twelfth Edition Power
Human Communication: The Basic Course Twelfth Edition Power. Point™ Presentations prepared by: Naomi Young University of California, San Diego Joseph A. De. Vito Hunter College of the City University of New York
Chapter Seventeen: The Informative Speech This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Chapter Goals Learn About: Ø The goals and principles for communicating information Ø The types of informative speeches Learn To: Ø Use the principles for communicating information more effectively and efficiently Ø Prepare for a variety of informative speeches: description, definition, and demonstration Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved. 3
Principles of Informative Speaking u Focus on your audience u Stress relevance and usefulness u Limit the amount of information u Adjust the level of complexity u Relate new information to old Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Vary Levels of Abstraction u High abstraction (very general) – Fruit; apples u Low abstraction (very specific) – Red apples; Macintosh apples Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Make Your Speech Easy to Remember Repeat the points you want the audience to remember u Use signposts u Use internal summary transitions u Pattern your messages u u Focus audience attention Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Main Types of Informative Speeches of Description- speeches to describe an object, person, event, or process o Speeches of Definition- speeches to define a term, a system or theory, or similar and dissimilar terms o Speeches of Demonstration- speeches to show to do something or how something works Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Speeches of Description Explaining an object, person, event or process • Structure of DNA • Contributions of Thomas Edison • The parts of a cell phone • Hierarchy of a corporation • The geography of Africa Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Speeches of Description Thesis: states what will be described in the speech u Main points: the major subdivisions of thesis u Support: a variety of materials that amplify and support main ideas u Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Organization Helps guide the speech preparation process, u Organizing will help your audience understand your speech u Organizing will help your audience remember your speech u Organizing will help establish your credibility u Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Speeches of Definition A definition is a statement of the meaning of a term • What a smart card? • What is perjury? • What is bi-polar disorder? • What is restless leg syndrome? Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Speech of Definition u Statement of the meaning or significance of a concept or term u Define similar and dissimilar terms • Football and Soccer: What’s the Difference? • What do Christians and Muslims have in common? • Twitter and Facebook: How do they differ? Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Speech of Demonstration Show the audience how to do something • How to give mouth-to-mouth resuscitation • How to drive defensively • How to burglar proof your house • How to use Excel to organize your finances Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Speech of Demonstration Show the audience how something operates • How the body maintains homeostasis • How an MRI works • How Linked. In connects people • How a hurricane develops Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Special Occasion Speech The Speech of Introduction • Establish the significance of the speech • Establish relevant connections among the speaker, the topic, and the audience • Stress the speakers credibility • Be brief • Don’t cover the substance of the topic the speaker will discuss Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Special Occasion Speech The Eulogy • Relate the person whose life you’re celebrating to yourself and to the audience • Be specific: show that you really knew the person or know a great deal about the person • Make the audience see this person as deserving of the praise your are bestowing Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Special Occasion Speech The Speech of Presentation or Acceptance • State the reason for the presentation • State the importance of the award • Be brief • Thank the people responsible for giving you the award • Put the award into personal perspective Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Special Occasion Speech The Toast • Be brief • Focus attention on the person or persons you are toasting • Avoid inside jokes • When raising your glass in the toast, make the audience realize that they should drink, and that speech is at end Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
The Informative Speech Points to consider in speech observation: u Did the speaker gain attention at the start? u How effective was the introduction? u How does the speaker phrase the major points of the speech? Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
The Informative Speech Points to consider in speech observation: cont’d u What examples did the speaker use? u Were the visual aids effective? u How successful was the speaker in involving you in the speech? u What will you remember from this speech? Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
Knowledge to Action How might these patterns change the way audience members understand a topic? Copyright © 2012, 2009, 2006 Pearson Education, Inc. All rights reserved.
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