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Providing Tools for the Climb: Supporting the Information Needs of Today’s Students AACUSS Conference, 2016 MARY JA NE PITTMAN, LUNENBURG CAMPUS LIBRARIAN LIBR ARIAN DENIS E PARROTT, TEC HNICAL SER VI CES LIBR ARIAN TECHNICAL NOVA SCO TIA COMMUN ITY COLLEGE COMMUNITY
Student Lifecycle Lens Prospective Transitioning-in In-progress Transitioning out
Today’s session ◦ Generational composition of NSCC students ◦ Overview of the generations that are having the greatest impact on our college ◦ Recommendations on how to meet the information needs of these students
Talking ‘bout my generation Baby boomers (1946 -1964) Generation X (1965 -1981) Generation Y (1982 -1990) Generation Z (1991 -)
NSCC by the Numbers
Millennials GENERATION Y – 1982 -1990
Mind the Gap Millennials ◦ Never used “white out” ◦ Never heard a phone “ring” ◦ Never dressed up to travel or eat out ◦ Always had ATM access ◦ Always could afford Calvin Kleins
Characteristics of Millennials
Meet the Millennials “Our generation isn’t all about sex, drugs and violence. It’s about technology, discovery and coming together” (Howe & Strauss (2000)) “Things I will never forget: the Oklahoma City bombing, the death of Princess Diana, and the Columbine school massacre…. I’ll never forget where I was when these events occurred. ”(Howe & Strauss (2000))
Special & Sheltered From play-dates to preschool to post – secondary, parental involvement is unprecedented. Raised by “helicopter” or “curling” parents – hovering and removing all obstacles
Confident & Team Player Group “selfie” certainly enroute to Instagram 80% expect to be in the top 20% of their class Have rarely (if ever) been allowed to fail or not receive a prize at a birthday party “Good Job Generation” Hate conflict and complications
Pressured & Achieving = Stressed
Pressured + Achieving = Stressed “My friend came home the other day bawling. When I asked her what was wrong she said she was getting a “B” in Physics. ” (Millennial: 17) “Here they are – a generation of kids moving fast and hard, born in the passing lane of technology and raised on 24 hour news and cell phones. And, early on, they discover the “s” word - “stress”. – Renate Robey, Denver Post “When teenagers were asked to name the one thing they’d like to possess, above everything else the leading response was: intelligence” – American Demographics.
Conventional
Generation Z BORN SINCE 1991
The Gen Z Tsunami q 65% of NSCC’s transitioning -in students q 1/3 of population (by 2020)
Will Gen Z be the group that changes the world?
The “We” Generation ◦ Lived through war and tough economic times ◦ Schools have always been inclusionary ◦ Prefer face-to-face interaction ◦ FOMO ◦ Want advice and look for strong leaders
Loyal, Compassionate, Thoughtful & Open-minded ◦ Connected to others ◦ Motivated by happiness & not wanting to disappoint ◦ Seek rewards that are tangible ◦ Close to their parents ◦ Global perspective
Responsible & Determined ◦ Strong work ethic ◦ Concerned about finances ◦ Want good careers
How to reach Gen Z ◦ Digital natives ◦ Siri is their BFF ◦ Don’t evaluate information ◦ 24 hour customer service expected ◦ Instantaneous communication (with symbols) ◦ Will learn how & when they want
Think fast…. second attention span (down from 11 seconds in 2000) Reach for their devices every minutes
Meeting them where they are
Student Services for Generations Y and Z NSCC STRATEGIES
College student information research tendencies ◦ Gen Req’ers – triggered by assignments, take the easiest route ◦ Domain searchers – confident in starting and persisting ◦ Apprentice – ownership of their topics ◦ Scholar – career level
https: //careeringear. nscc. ca/
http: //he. studenthealth 101. com/
Virtual Chat Services Novanet Libraries shared virtual reference services Coming soon: NSCC virtual counselling services
Google it
http: //www. nscc. ca/learning_programs/work_ experience/index. asp
Career Exploration http: //www. nscc. ca/explorenscc/events/career_exploration. asp • Campus tours • “Test drives” • Career-builder (4 -part) workshops
http: //access. nscc. ca/safety 2006/index. htm
References Dacic, L. (2015, April 30). Webinar Catchup: James Styring, engaging Generation Z. Retrieved April 15, 2016, from http: //www. cambridge. org/elt/blog/2015/04/engaging-generation-z-james-styring/ Howe, Neil. , Strauss, William. (2003). Millennials go to college. American Association of Collegiate Registrars and Admissions Officers. Howe, Neil. Strauss, William. (2000). Millennials Rising: The Next Great Generation. Toronto: Random House of Canada. International Business Times http: //www. ibtimes. com/facebook-gets-older-demographic-report-shows-3 -million-teens-left-social-network-3 -years-1543092 Ross, E. (2016, January 20). Eight smart ways to use social media in universities. Retrieved April 15, 2016, from http: //www. theguardian. com/higher-education-network/2016/jan/20/eight-smart-ways-to-use-social-media-in-universities Schneider, B. L. , & Stevenson, D. (2000). The Ambitious Generation: America's Teenagers, Motivated But Directionless. New Haven, CT: Yale University Press. Seemiller, C. , & Grace, M. , (2016). Generation Z goes to college. San Fransisco, CA: Jossey-Bass. Sparks and Honey. (2014, June 17). Meet Generation Z: forget everything you've learned about millennials. Retrieved April 15, 2016, from http: //www. slideshare. net/sparksandhoney/generation-z-final-june-17 Vogel, P. (2015). Generation Jobless? : Turning the youth unemployment crisis into opportunity. New York, NY: Palgrave Macmillan.
Questions? Denise Parrott, MLIS Technical Services Librarian Nova Scotia Community College, Waterfront Campus 902 -491 -1306 denise. parrott@nscc. ca Mary Jane Pittman, MLIS Lunenburg Campus Librarian Nova Scotia Community College 902 -543 -0690 mary. pittman@nscc. ca https: //youtu. be/6 Hkg 5 w 6 c. ID 0
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