http xkcd com662 Choosing a Smartphone Dameon D

http: //xkcd. com/662/ Choosing a Smartphone Dameon D. Welch-Abernathy March 2010

Overview What, Where, Why’s of Smartphones Mobile Operators Mobile Operating Systems & Phones Market Share Data Sample Applications General Advice

Photo: http: //www. flickr. com/photos/fishbraintexas/3607335901/

What Is A Smartphone? There is no agreement in the industry about what precisely constitutes a smartphone, and definitions have changed over time.

Why A Smartphone? • Web Browsing • Email (Corporate, Personal) • Social Networking • Music/Video on the Go • Third Party Applications

Terms and Conditions • Handset Exclusivity • Different Technologies (GSM vs CDMA) • Handsets “Locked” To Carriers • Different Frequencies • Contract Requirements • Required Data Plan (up to $30/mo/line) • Larger Early Termination Fee (Verizon) of buying a Smartphone

Unlocked Phones Pros: Cons: • More Choices • Not Tied to Operator • No Contract • Usable Worldwide • Harder to Obtain • Higher Up-front Cost • Only US GSM Carriers • Not all frequencies covered by all handsets

Know Your Gs • G = Generation of wireless network technology • 1 G = AMPS (Analog Voice) • 2 G = GSM, CDMA, i. DEN, TDMA (Digital Voice) • 2. 5 G = EDGE, 1 XRTT (Data) • 3 G = UMTS, HSDPA, HSPA, EVDO (Voice/Data) • 4 G = LTE, Wi. Max (Data)

Know Your Operators • • • CDMA, 1 XRTT, EVDO Best Overall Network Most Expensive Android, Black. Berry, Win. Mo 4 G = LTE (2011) CDMA, i. DEN, 1 XRTT, EVDO OK Network Below Average Cost Android, Black. Berry, Win. Mo, Web. OS 4 G = Wi. Max (Now) • • • GSM, EDGE, HS(D)PA OK Network Average Cost Android, Black. Berry, Win. Mo, i. Phone, Symbian 4 G = LTE (2011) GSM, EDGE, HS(D)PA Smallest Network Lowest Cost Android, Black. Berry, Win. Mo 4 G = HSPA+ (2010), LTE (2012)

Source: Strategy Analytics, Based on carrier reports

Are You Covered? • Verizon Wireless: http: //bit. ly/vzwmap • http: //www. wireless. att. com/coverageviewer/ • http: //www. t-mobile. com/coverage/ • http: //coverage. sprint. com/

Operating Systems and Handsets

Platform Fragmentation Applications don’t necessarily work across different handsets by the same manufacturer running the same operating system.

Android Pros: Cons: • Google Services • Inconsistent Interface • Platform Fragmentation • Exchange Support Not Integration Multitasking Touch Support Strong Web Browser MS Exchange Support Many Manufacturers • • • Complete • Limited # of Installed Applications

Motorola Droid • • Verizon Wireless exclusive $200 with 2/yr contract 480 x 854 screen with hardware keyboard 5 mp Camera w/Flash Wi. Fi, GPS, Accelerometer Micro. SD Slot Free Turn by Turn Navigation

Nexus One • • Only from google. com/phone T-Mobile/AT&T (now), Verizon/Sprint (soon) $179 with new 2/yr T-Mo contract, $529 w/o contract 800 x 480 AMOLED touchscreen 5 mp Camera w/Flash Wi. Fi, GPS, Accelerometer Micro. SD Slot Free Turn by Turn Navigation

Samsung Moment • • Sprint Exclusive $200 with 2/yr contract 320 x 480 AMOLED touchscreen 3. 2 mp Camera w/Flash Wi. Fi, GPS, Accelerometer Micro. SD Slot Free Turn by Turn Navigation

Motorola Backflip • • • AT&T Exclusive $100 with 2/yr contract 320 x 480 touchscreen 5 mp Camera w/Flash Wi. Fi, GPS, Accelerometer Micro. SD Slot

Black. Berry Pros: Cons: • Excellent Email Client • Requires Black. Berryspecific server for • Blackberry Messenger corporate email • Lots of Applications • Devices can be • Weak Web Browser controlled centrally • Limited Multitasking • Limited # of installed apps

Black. Berry Bold 9700 • • • T-Mobile and AT&T $130 -$200 with 2/yr contract 480 x 360 display 3. 2 mp Camera w/Flash Micro. SD Slot Wi. Fi, GPS

Black. Berry Tour 9630 • • Sprint and Verizon Wireless CDMA and GSM $100 -200 with 2/yr contract 480 x 360 display 3. 2 mp Camera w/Flash Micro. SD Slot Wi. Fi, GPS

Black. Berry Storm 9530 • • Verizon Wireless $130 with 2/yr contract CDMA/GSM Capable 480 x 360 display 3. 2 mp Camera w/Flash Micro. SD Slot GPS

i. Phone OS Pros: Cons: • No Multitasking (yet) • Touch Interface • MS Exchange Support • Only Apple-Approved • Strong Web Browser Applications • 100 k+ Apps • No Flash Support • Can Move Apps Between Handsets, • Tied to i. Tunes i. Pod Touch and i. Pad

Apple i. Phone 3 GS • • • AT&T Exclusive $199 (16 GB) or $299 (32 GB) with 2/yr contract 480 x 320 touch display 3. 2 mp Camera w/AF Wi. Fi, GPS, Accelerometer

Symbian Pros: Cons: • #1 Smartphone • Difficult to obtain in US • Platform Fragmentation • Limited Flash Support Platform Worldwide Variety of Handsets Touch Support MS Exchange Support Good Web Browser Lots of Applications • • •

• • • Nokia E 72 Available On nokiausa. com and other retailers (not US operators) $359 (no contract) 320 x 240 display 5 mp Camera w/AF, Flash Supports 3 G on AT&T (850 Mhz/1900 Mhz) and Euro/Asia (2100 Mhz) Free turn-by-turn navigation (download)

• • • Nokia 5800 XM Available On nokiausa. com and other retailers (not US operators) $269 (no contract) 640 x 360 touch display 3. 2 mp Camera w/AF, Flash AT&T 3 G (850 Mhz/1900 Mhz) or Euro 3 G(2100 mhz) depending on model Free turn-by-turn navigation (download)

Web. OS Pros: Cons: • Not A Lot Of Apps • Touch Support • Excellent Web Browser • No Flash Support (yet) • MS Exchange Support • Multitasking • Best Contacts/Calendar

Palm Pre (Plus) • • • Sprint, Verizon Wireless $149 w/2 year contract 320 x 480 display 3 mp Camera w/Flash Wi. Fi, GPS, Accelerometer

Palm Pixi (Plus) • • • Sprint, Verizon Wireless $50 -80 w/2 year contract 320 x 480 display 3 mp Camera w/Flash Wi. Fi (Verizon Only), GPS, Accelerometer

Windows Mobile (Win. Mo) Pros: Cons: • Touch Support (newer • Inconsistent UI models) • Poor Browser • MS Exchange Support • Microsoft Office • Platform Fragmentation • Lots of Applications • OS Upgrades Vary • Flash Support

HTC Touch Pro 2 • • • T-Mobile, Sprint, Verizon, AT&T (Tilt 2) $200 -$300 w/2 year Contract 480 x 800 touch display Slide-out QWERTY keyboard 3. 2 mp Camera Wi. Fi, GPS, Micro. SD

Samsung Omnia II • • • Verizon Wireless Exclusive $100 w/2 year Contract 480 x 800 AMOLED touch display Slide-out QWERTY keyboard 5 mp Camera w/Flash Wi. Fi, GPS, Micro. SD

Market Share Data

Sample Applications

Edit DOC/XLS/PPT • • • Android: Documents to Go ($20) Black. Berry: Documents to Go ($70) i. Phone: Documents to Go ($10 -$15), Quickoffice ($10) Symbian: Office. Suite ($15), Quickoffice ($40) Win. Mo: Included Web. OS: Documents to Go (Early 2010)

Expense Tracking • • • Android: My Expense Tracker ($10) Black. Berry: Expense Manager ($13) i. Phone: i. Xpense. It ($5) Symbian: Expense Tracker ($30) Win. Mo: Expense 2. 0 ($10) Web. OS: None

Twitter Clients • • • Android: Twitdroid (free or $5) Black. Berry: Twitterberry (free) i. Phone: Tweetings ($2), others free to $5 Symbian: Gravity ($10) Win. Mo: Pocke. Twit (free), mo. Tweets (free) Web. OS: Tweed ($4)

Photo: Marco Bellicci http: //www. flickr. com/photos/marcobellucci/3534516458/

General Advice Won’t get everything you want Check coverage maps, ask your friends Try before you buy Understand store return policies Consider previous application investment Always something new on the horizon Buy for today, not for tomorrow

Photo: http: //www. flickr. com/photos/nateone/3768979925