http www muji netmujimeetsidee IB PRESENTATION MUJI MOROCCO
http: //www. muji. net/muji-meets-idee IB PRESENTATION MUJI × MOROCCO Group 7 Dylan Stoecker , Azusa Oda, Mali Li, Megumi Takita, Shun Isomoto, Yuka Wakui /
Introduction http: //www. townnote. jp/biz_10277799/
http: //www. muji. com/storelocator http: //weheartit. com/entry/19331423? group=B&imgres About MUJI Household goods Apparel Food
http: //www. johannesburgbusinesslawvoice. com/doing-business-in-africa/ None in Africa
Morocco country factors http: //www. dooyoo. co. uk/destinations-international/holiday-resorts-in-morocco/
Economic -Lowtransparen cy -Growth rate -Household consumption -Low inflation -FTA with US Geographic 3 mixed culture Business-French Technol ogical Social -Textile -handy-craft Politic al -Strategic location -Resources
Country factors Morocco’s economy is stable Employing many new policies to attract FDI � Influences by the FTA with the U. S. Historical presence of European culture → We have potential customers.
Product http: //www. yamatologia. com/log/product/
Furniture IDEE Co. , Ltd. http: //athome. kimvallee. com/2010/05/modern-japanese-furniture-at-idee
Current success in Europe plays a large role. http: //www. muji. net/shop/overseas
Easiest to tailor to local preferences http: //home-and-room. com/puuf. html http: //www. idee. co. jp/about/news/20121010/4 more-idee. html http: //www. muji. net/mt/mujilife/group/archives/2010/01/21_125726. html
Entry Mode http: //www. yamatologia. com/log/product
http: //wallpaperstock. net/green-field_wallpapers_29271_1920 x 1080_1. html FDI -Green Field
http: //www. bows-n-ties. com/mensfashiontips/wrapper. php? /archives/328 Business-Attire-and-Etiquette-in. France. html Avoid cultural crash Main business style is French.
Keep intellectual property Government lacks transparency. http: //www. iplab. in/
Receive two types of subsidy for their operation cost http: //www. moneysavingexpert. com/insurance
Production Location http: //www. yamatologia. com/log/product
Producing basic items in China. Outsourcing local designers http: //www. whatantiquefurniture. com/2010/10/looking-for-antique-furniture-factory. html
Argania Universel Commerce SNC. http: //www. arganiagalleries. com/Berber%20 deco/Ang/Our%20 Products. htm
http: //www. moog. co. jp/japanese/careers/about-us/our-locations / Accessible Location Easy to access to Europe and Middle East
Low labor cost Minimum wage is. . . $2/hour! http: //meddic. jp/cost
Marketing Strategy http: //www. yamatologia. com/log/product
Target Market http: //forums. filmnoirbuff. com/viewtopic. php? pid=216834 1. Upper-middle class and above
2. Visitors from other countries →potential customers http: //blog. sightseersmovie. com
Price Should keep price as low as possible http: //transportation. qualcomm. com/fleet-management/lowering-operational-costs
Place Casablanca http: //www. edgymix. com/2012/11/casablanca-morocco
Product Sizes Preferences Language http: //www. gumtree. com. au/s-ad/parramatta/teaching-childcare/arabic-language-teaching-and-translation/1011555244 http: //www. rivieradelsol-rentals. co. uk/html/furniture_packages_morocco. html http: //www. empirefurniture. biz/make-sure-the-furniture-fits-the-room/
Promotion Personal selling http: //www. hokangtao. com/2012/12/muji-malaysia-midvalley-free-discount-coupon. html http: //arlatt. blogspot. jp/2011/06/ch-18 -sales-promotion-and-personal. html http: //alisterpaine. com/2011/03/15/the-old-fashioned-brand-building-push-strategy Distributes sales coupon
Conclusion Country factor Entry mode Marketing • Potential of future growth • Potential customers • Greenfield • • IDEE’s furniture Casablanca Strategic pricing Push strategy
Thank You for Listening! http: //www. timeanddate. com/news/time/morocco-dst-2012. html
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