HSE Strategy HSE strategic goal Involving the workforce

HSE Strategy HSE strategic goal Involving the workforce “ To reinforce the promotion of worker involvement and consultation in health and safety matters throughout unionised and nonunionised workplaces of all sizes”. June 2009 Paul Cook HSE Policy Adviser Workforce and Leadership Team

Objectives of “do your bit” initiatives “Tell employees about health and safety and they’ll know about it. Involve them and they’ll understand. ” • To promote the message that evidence suggests involving workers has a positive effect on health and safety performance and is therefore good for business. • To recruit and deliver training to 2400 new representatives of employee safety targeting non-unionised SMEs in construction, manufacturing, MVR and transport by March 11. • To recruit and deliver facilitated joint training sessions to at least 80 organisations across a variety of sectors in both unionised and nonunionised workplaces by March 11.

Summary of DYB Promotional activities 2010/11 • • • “Purdah” impact- Promotional activity impacted due to run up to the Election and beyond • 3 d Telemarketing - Reached approx 36 k organisations in specific target group (between Apr- Jul 10) and drove 70% of sign ups for reps courses • • Feedback was that the case studies proved to be popular in helping explain the offer As a result- no real trade press coverage and no direct marketing HSE and Premier Partnership participated/spoke at many events across GB (Ro. SPA SGUK/IOSH Branch/ Trade events/ Trade Unions etc) Banner/ links on main HSE website signposted organisations to the new site Help from stakeholders to drive organisations to Web. Pages (particularly during “Purdah”) E-bulletins received a good response rate and we have developed WI specific Collateral (pockets cards/web tool/communities) aimed at employers cascaded to workers Web- 41 k unique visits to date, many repeat customers Very little marketing required in relation to the joint training offer

Performance: worker involvement for Ro. ES course 2 day worker involvement for reps course: • • • 2413 delegates trained • • 16% ave cancellation rate • 864 delegates on a 3 rd day 236 courses delivered GB wide Size of Org: Majority 101 -249 employees (42%) £ 39 per day/ per delegate Bookings ceased Dec 2010 Forecast 50% attend 3 rd day (WI “plus”) with their LM.

Performance: Joint training for reps and managers • • Offer: up to 4 days of fully funded interventions- including a “diagnostic” • • • Almost all deliveries to a single organisation (i. e. not “open”) at their workplace Any sector/size/unionisation- target set to ensure equitable spread Exceeded the initial target of delivery to a minimum of 80 organisations Delivered to 120 organisations (206 events/workshops delivered). Single day workshops most popular- framed around a risk/topic 50 organisations had more than one intervention Some organisations completed reps courses first, then also participated in joint training workshops further down the track Logistics- requires a longer lead in time to arrange than reps courses Once one delivery, quite often organisations ask for more assistance

Summary & lessons learnt from delivery • • • Objectives for training exceeded! Recognised by HSE Chair and Chief Exec. Quality measures- 98% IOSH cert achieved and positive provider feedback. Stakeholders played a key part in communicating offer to members. E-bulletins complement marketing activity. Telemarketing- it can take more than one call to communicate this concept to the right person in an organisation (HR or HS managers tended to be the link between Directors and Workers). Joint training- 3 month lead in time from initial interest to delivery. Opportunity costs main issue- i. e. cost of releasing both managers and reps Accreditation of reps training was a unique selling point (3 rd day also). Videos helped communicate business benefits of consultation & how initiative helps achieve associated benefits. Joint training on consultation needs to be framed around risk. Other sectors expressed an interested (Health Sector)- “untapped” Needs to continue………. .