HP Workstations Segments Applications Kamalakannan Thiruvadi ISV Alliance

HP - Workstations Segments & Applications Kamalakannan Thiruvadi ISV & Alliance Manager - Workstations Personal Systems Group HP India – Bangalore +91 -9880565742 / 9940247139 tkk@hp. com © 2004 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice Ralf Schumacher wins San Marino 20 April, 2003 for BMW. Williams F 1

VERTICALS Manufacturing Ø Automotive Industries ( Ashok Leyland, TVS …) Ø Machine Tool Industries (LMW, PSG, Textool …) Ø Tier 1 -2 -3 Suppliers (ACCL, Visteon …) Ø Suppliers to OEMs ( Pricol, MRF, TVS companies …) ØHeavy Engineering ( BHEL, BEL, Caterpillar …) Ø White Goods Manufacturers (Whirlpool, Butterfly, Philips …) Key Words ØCAD/CAM/CAE ØSolid Modelling ØFinite Element Analysis (FEA) ØCrash Analysis ØSurface Modelling (Styling) ØProduct Lifecycle Management (PLM) ØPre-Processing ØPost-Processing ØGrid Computing ØAssembly Visualization HP Confidential 2

Popular ISVs in Manufacturing (CAD/CAM/CAE) CAD/CAM • CAE UGS Inc • − NX, Team Center, Solid Edge, FEMAP, Velocity, Ideas • − ANSYS, CFX, Fluent • Dassault Systems Parametric Technology Corpn(PTC) • • Autodesk Inc UGS Inc − NX NASTRAN − Autocad Inventor, Mechanical Desktop • MSC Software − MSC NASTRAN, MSC PATRAN − Pro-Engineer, Wildfire • Altair Engineering − Hyperworks, Hypermesh, Optistruct PBS Pro (Grid Computing), LS Dyna (Crash Analysis) − Catia, Enovia, Delmia, − Solidworks • ANSYS Inc • ICEM Abaqus Inc − Abaqus Std / Express − ICEM Surf, ICEM Shape HP Confidential 3

VERTICALS Digital Content Creation -DCC Ø Animation houses (Pentamedia, TE Media Works, Crest …) Ø Editing houses ( Edit Point, Accris Tech …) Ø Broadcast Corporations (DD, Sun TV, Star Group …) Ø Publishing Houses (Vasan Publications, Times of India …) Key Words ØAnimation ØMultimedia ØComposing ØUV Mapping ØNon Linear Editing ØMixing ØSkinning ØPublishing ØFinishing HP Confidential 4

Popular ISVs in DCC Segment • Autodesk Inc • − Autodesk MAYA − Discreet − 3 ds Max • − AXIO • Pinnacle − Edition Pro − Liquid Blue AVID − Media Composer − Xpress Pro − Liquid Pro • Matrox • Softimage − Softimage 3 D Adobe − After Effects − Premiere − Photoshop HP Confidential 5

VERTICALS GIS / Image Processing / Digital Photogrammetry Ø Land, Revenue and Census Departments ØSurvey and Land use Planning Ø Department of Space Ø Forestry and Conservation depts Ø Urban Planning and Development ØTransportation Ø Power / Telecom - Utilities Ø Disaster Mitigation and Recovery Key Words Ø Mapping, GIS/IP/DP Ø 3 D Analysis Ø Raster Analysis Ø Network Analysis Ø Spatial Database / Spatial Analysis Ø Utility GIS Ø Image Classification, Filtering etc. Ø 2 D Image to 3 D Map Generation HP Confidential 6

Popular ISVs in GIS/IP/DP GIS • Image Processing / DP ESRI • − Arc. GIS, Arc. Info, Arc. View, Arc. SDE, Arc. IMS • Intergraph − ERDAS Imagine, Leica Photogrammetry Suite (LPS) • − Geomedia Pro, Web. Map, • Map. Info Corp • Earth Resource Mapping − ER Mapper Autodesk Inc • − Autocad, Autocad Map, Autodesk Mapguide • Research Systems Inc − ENVI, IDL − Map. Info, Map. Xtreme • Leica Geosystems Bentley − Microstation, Geopak, Geographics HP Confidential PCI − PCI Geomatica • Photomod − Photomod 7

VERTICALS Oil & Gas ØExploration & Production (ONGC, Reliance, Cairn, HOEC…) Ø Geophysical Services (NGRI, Alpha – Geo…) ØDrilling (Transocean, Diamond Offshore…) Ø Well Logging Services (Precision Energy, Scintrex…) Ø Production Services (Baker Oil, Oil country tubulars…) Key Words Ø Reservior Management Ø Geophysical Data Processing Ø Petroleum Engg Ø Seismic Data Analysis HP Confidential 8

Popular ISVs in O&G • Schlumberger (SLB) • FUGRO Geonics − Geo. Frame, Geo. Probe, Geoquest, Petrel • Landmark (Halliburton!) • BAKER ATLAS • Petrosys • Paradigm • CGG HP Confidential 9

VERTICALS ELECTRONIC DESIGN Ø VLSI & Chip Design ( Intel, Philips, Motorola , Nvidia, Insilica …) Ø Embedded Systems ( TEL, Visteon …) Ø Telecom (Cisco …) KEY WORDS ØIC Design ØEMI Analysis HP Confidential 10

Popular ISVs in EDA Segment • Synopsys Inc • − Galaxy Design Platform − Designware IP − Discovery Verification − Milkyway − Mask Synthesis • Cadence − Allegro − Assura − Virtuoso • Magma − Monterey Mentor Graphics − MG Boardstation − Modelsim − Calibre • Ansoft − Ansoft HP Confidential 11

VERTICALS INFRASTRUCTURE (AEC – Architecture, Engineering, Construction) Ø Construction Industry (L&T ECC …) Ø Architectural Firms Ø Plants and Refineries (Oil & Gas, Chemical, Nuclear Power Plants, Pharamceutical etc. ) KEYWORDS Ø Architectural Design ØBuilding Information Management (BIM) Ø Structural Analysis ØSite Design ØBridge/Road Engineering Ø Plant Design HP Confidential 12

Popular ISVs in AEC • Autodesk • − Autocad − Autodesk Autocad REVIT Series − Autodesk Architectural Desktop − Autodesk Building Systems − Autodesk Revit Structure − Autodesk Civil 3 D • Bentley − PDS (Microstation Based), Smart. Plant • HP Confidential TEKLA Corp − Tekla Structures (X-Steel) • AVEVA − PDMS − Marine (Tribon M 3) • − Microstation, Bentley Architecture, Bentley Structural, Bentley Building, Mechanical, Auto. Plant, Plantspace, In. Roads, In. Rail, − MOSS, STAAD Pro Intergraph TRIBON − TRIBON (Ship Building) 13

VERTICALS LIFE & MATL SCIENCES Ø Pharamceutical Industries (RANBAXY, Glaxo, SUN Pharma…. ) ØBiotech R&D Ø Educational Institutes (IIT ØResearch Labs (CLRI. . ) KEYWORDS Ø Molecular Modeling Ø Genomics Ø Drug Discovery Ø Bio Technology Ø Bio Metrics Ø Polymer Sciences ØBio. Informatics ØNano-Biology HP Confidential ISVs • ACCELRYS –GCG • GUASSIAN • TRIPOS –Sybyl • Mo. E 14

VERTICALS Financial Services Ø Banks (Citibank, SCB, SBI, BOI…) ØInsurance Cos. (LIC, Max Newyork. . ) Ø Stock Broking / Custodial Services (SHCIL, BSE, MSE…) ØFinancial Institutions (IDBI, ICICI, HDFC…) KEYWORDS Ø Trend Analysis Ø Share Broking Ø Trading Ø “Graph”ing & “Chart”ing HP Confidential ISVs • REUTERS • BLOOMBERG • Micro. Soft 15

MARKET SEGMENTS EDUCATION ØIITS 6 ++ ØREC’s (NIT) each state ØGovt Engg Colleges 100+ ØPvt Colleges. . 1000 ++ ØBiotech/Pharma ØPolytechnics HP Confidential 16

MARKET SEGMENTS DEFENCE Ø DRDO ( CVRDE, GTRE, HVF …) ØAir Force Training Colleges ØNAL, HAL, ARDC ØNAVY – DND, IRS ØArmy – Training Academies HP Confidential 17

MARKET SEGMENTS RESEARCH ØCSIR labs ( SERC, CEERI, NEERI …) ØSPACE ( SAC, VSSC, SHAR …) ØDAE ( Kalpakkam, BARC, Koodangulam…) HP Confidential 18

MARKET SEGMENTS Software Development / Consultancy Ø SW Development Houses ( Infosys, TCS …) Ø Services companies ( TEL, DSQ, SISL …) HP Confidential 19

MARKET SEGMENTS OEM Ø Medical Imaging Ø Process Controllers Ø Plant Automation Ø SCADA Applications HP Confidential 20

In a Nut shell, Workstations to be proposed to those who claim to do…. . Creating a IP Hi Tech Work Professional Work HP Confidential 21

Workstation ISV partner program Program features • User benefit Certification èBest quality Design èIncreased productivity ISV site testing & support èExpeditious problem resolution Marketing programs èInnovative customer solutions Expertise èOptimized solutions Workstation platforms are certified with ISV application software • Optimized software, hardware and graphics performance designed into our workstations • HP’s application lab, technical support and engineers at application partner sites • Joint marketing with ISV application vendors • Application knowledge and expertise delivers better customer value Testing ensures applications run smoothly with the latest application releases Ensures the best performance for increased productivity Questions and issues will be resolved quickly and expertly HP Confidential Programs that meet customer needs such as innovative leasing of h/w and s/w bundles Solutions configured and optimized for your requirements 22

Strong ISV partnerships HP offers the best choice of optimized solutions in focused market segments, mechanical CAD and CAE, digital content creation, geographic informational services and others. • Tested applications • Certified solutions • Optimized for performance HP Confidential 23