HP Today For D Print trends in digital

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HP Today For: D Print – trends in digital printing Date: September 16 th

HP Today For: D Print – trends in digital printing Date: September 16 th , 2010 Andrej Petković, Professional Printing Solutions HP INDIGO Distributor

HP today • Simplifying technology experiences around the world • Fortune 9 – U.

HP today • Simplifying technology experiences around the world • Fortune 9 – U. S. Fortune 32 – Global • 321, 000 employees • 145, 000 sales partners • 210, 000 service partners • 88, 000 retail locations

The world’s largest technology company • Net revenue of $27. 5 B, down 2%

The world’s largest technology company • Net revenue of $27. 5 B, down 2% Y/Y; up 4% in constant currency • Third quarter non-GAAP diluted EPS of $0. 91; up 8% Y/Y* • Third quarter GAAP diluted EPS of $0. 67, down 16% Y/Y • Cash flow from operations of $3. 9 B

HP’s strategic plan HP strategic objective Establish HP as the world’s leading technology company

HP’s strategic plan HP strategic objective Establish HP as the world’s leading technology company HP strategic framework 1 Invent & develop technology solutions for our customers 2 Drive select industry trends 3 Become the best-in-class in the industry HP operating framework Targeted growth Efficiency Capital strategy

HP’s Powerful Portfolio Enterprise Storage & Service Group Imaging & Printing Group Personal Systems

HP’s Powerful Portfolio Enterprise Storage & Service Group Imaging & Printing Group Personal Systems Group HP Services HP Financial Services Providing a full range of leasing and lifecycle asset management services

Imaging and Printing Group Office HP Officejet Pro L 7590 All-in-One HP Photosmart C

Imaging and Printing Group Office HP Officejet Pro L 7590 All-in-One HP Photosmart C 8180 All-in-One HP Color Laser. Jet CM 8060 Multi-Function Printer HP HALO Telepresence Solutions Graphics HP Designjet 3200 Printer HP Indigo 7000 digital press HP Scitex FB 7500 Printer HP Inkjet Web Press

Digital Graphic Arts leadership Deepest and broadest printer portfolio HP Indigo Presses W W

Digital Graphic Arts leadership Deepest and broadest printer portfolio HP Indigo Presses W W 3050 5500 3500 W NE NE NE w 3250 7000 s 2000 W 7200 ws 4500 WS 6000 HP Large Format Printers W NE HP Designjet 70 HP Designjet 110 plus HP Designjet 510 HP Designjet T 610 HP Designjet T 1100 mfp HP Designjet 4000 HP Designjet 4500/4500 mfp W NE HP Designjet 90 HP Designjet 130 HP Designjet Z 2100 Photo HP Designjet Z 3200 Photo HP Designjet Z 6100 Photo HP Large Format Commercial Printers W NE HP Designjet 8000 s HP Designjet 9000 s HP Designjet 10000 s HP Designjet L 65500 HP Designjet H 35000 HP Designjet H 45000 HP Large Format Industrial Printers W NE HP Scitex FB 950 HP Scitex FB 6100 HP Scitex FB 6700 HP Scitex XL 1200/XL 1500

HP Indigo Commercial Presses Portfolio

HP Indigo Commercial Presses Portfolio

HP Indigo digital press portfolio 11/26/2020

HP Indigo digital press portfolio 11/26/2020

Analogue Pages Decline 2008 -2009 page growth for production printing Analogue pages Digital page

Analogue Pages Decline 2008 -2009 page growth for production printing Analogue pages Digital page (total) 6. 1% Source: HP internal analysis based on multiple industry reports Digital color pages

Strong Growth in Digital Color 2008 -2009 page growth for production printing 22. 8%

Strong Growth in Digital Color 2008 -2009 page growth for production printing 22. 8% 2. 2% Analogue pages Digital page (total) 6. 1% Source: HP internal analysis based on multiple industry reports Digital color pages

HP Graphics Solutions Portfolio from postage stamps to building wraps $663 B in Print

HP Graphics Solutions Portfolio from postage stamps to building wraps $663 B in Print and Publishing Industry $108 B Digital Graphics applications $164 B Publishing Industry $6 B Digital Publishing

The Market Opportunity Digital Publishing $6 B HP Indigo digital press HP Inkjet Web

The Market Opportunity Digital Publishing $6 B HP Indigo digital press HP Inkjet Web press

Expanding Into New Application Areas Publishing Commercial Printing Indigo 7500 Indigo 3550 Inkjet Web

Expanding Into New Application Areas Publishing Commercial Printing Indigo 7500 Indigo 3550 Inkjet Web Press T 200 Indigo 7200 Indigo 5500 2000 Direct Mail Transactional Transpromotional 4000 7000 Number of A 4 pages 4/4 per hour 100. 000 * based on effective 7 x 24 hour production of A 4 4/4, integrating utilization rate (vary according equipment)

HP Indigo Commercial Presses Overview HPI 7500 HPI 5500 HPI 3550 Progressive Profitable Printing

HP Indigo Commercial Presses Overview HPI 7500 HPI 5500 HPI 3550 Progressive Profitable Printing © 2008 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice

HP Indigo technology HP Elektro. Ink – Liquid Ink

HP Indigo technology HP Elektro. Ink – Liquid Ink

HP Indigo technology

HP Indigo technology

HP Indigo Color Printing • 7 colours on press • 97% PANTONE • Special

HP Indigo Color Printing • 7 colours on press • 97% PANTONE • Special colours*: • White • Invisible ink • Digital matte • Fluorescent inks • Light Magenta • Light Cyan * Depend on press model

HP Indigo 7500 Digital Press Speed / 14. 000 images 1/0 i 2/0, 3.

HP Indigo 7500 Digital Press Speed / 14. 000 images 1/0 i 2/0, 3. 500 4/0, 1. 750 4/4 i 1000 images 7/7 per hour Resolution / 812 and 1219 dpi at 8 bit. 2438 x 2438 addressability HDI (High Definition Imaging) Screening / 144, 175, 180 lpi Papir format / 330. 2 x 482. 6 mm Image format / Max. 317 x 464 mm Paper weight/ Coated: 80 – 350 gsm Uncoated: 60 – 320 gsm Thickness 70 – 400 microns

HP Indigo 5500 Digital Press Speed / 8. 000 images 1/0, 2. 000 images

HP Indigo 5500 Digital Press Speed / 8. 000 images 1/0, 2. 000 images 4/0, 1. 000 4/4 i 570 images 7/7 per hour Resolution / 2438 x 2438 addressability HDI Screening / 144 – 230 lpi Papir format / 330. 2 x 482. 6 mm Image format / Max. 317 x 464 mm Paper weight/ Coated: 80 – 350 gsm Uncoated: 60 – 320 gsm Thickness 70 – 400 microns

HP Indigo 3550 Digital Press Speed / 8. 000 images 1/0, 2. 000 images

HP Indigo 3550 Digital Press Speed / 8. 000 images 1/0, 2. 000 images 4/0, 1. 000 images 4/4 Resolution / 812 x 1624 addressability HDI Screening / 144 – 230 lpi Papir format / 320 x 470 mm Image format / Max. 308 x 450 mm Paper weight/ Coated: 80 – 350 gsm Uncoated: 60 – 320 gsm Thickness 70 – 400 microns

Target Market Segments Applications • Photo Books • POS materials • Publishing • Direct

Target Market Segments Applications • Photo Books • POS materials • Publishing • Direct marketing • Labels & Packaging • Variabile Data Printing

Supported Media

Supported Media

DFE Solutions Architecture / HP Smart. Stream On-Board Print Server with integrated Global Graphics

DFE Solutions Architecture / HP Smart. Stream On-Board Print Server with integrated Global Graphics Harlequin® on-press RIP with optional expansion capability for additional RIPs that provide scalable RIP power Supported formats and standards / Postscript Level 1, 2, 3 PDF 1. 7, PDF/X 1 a: 2001, PDF/X-3: 2002, PDF/X-3: 2003, PPML/T, JLYT/SNAP, GIF, TIFF 6. 0, JPEG, EPS, PPML 2. 1, JDF 1. 2 HP Indigo colors / Standard 4 -color CMYK; PANTONE-licenced HP Indi. Chrome on-press 6 -colour printing using CMYK, Orange and Violet PANTONE-licenced HP Indi. Chrome off-press Ink Mixing System, for spot colour creation, using CMYK as well as orange, violet, red, green, blue, bright yellow and transparent Prints Servers (DFE) (optional) / HP Smart. Stream Production Pro Print Server; HP Smart. Stream Production Plus Print Server, Powered by Creo

THANK YOU!

THANK YOU!