HP Store Virtual VSA Copyright 2012 HewlettPackard Development

HP Store. Virtual VSA © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.

HP Store. Virtual – the versatile platform Whatever the environment – there’s a Store. Virtual platform that fits HP Left. Hand 4800 Storage for a converged infrastructure HP Store. Virtual 4130 & 4330 HP Left. Hand 4500 & 4900 Consolidate storage on performance or capacity optimized tiers ise terpr n e e z si Mid HP Store. Virtual VSA Turn any server into a virtual array 2 SMB ROBO Scale from VSA to Blade. System as the business grows or use a combination of Store. Virtual platforms – same features, same management

HP Store. Virtual Storage Scale-out storage with high availability and simplicity for SMB, ROBO and ITaa. S Simple Scalable Highly Available Virtualization integration and intuitive management Scale-out architecture with all-inclusive feature set Built-in high availability and disaster recovery The most versatile storage platform - Scale from VSA to rack or blades as the business grows or use a combination of platforms – same features, same management 3

HP Store. Virtual features and integration All-inclusive feature set Application integration Network RAID – synchronous replication Peer Motion data mobility Linear capacity and performance scaling Pay-as-you-grow, scale capacity and performance as needed, non-disruptively • Space-efficient thin provisioning • Integrated disaster recovery • v. Sphere Storage API integration (VAAI, VASA) • VMware v. Center Server storage management • Replication adapter for VMware v. Center Site Recovery Manager • HP Insight Control for Microsoft System Center • HP Management pack for SCOM • VSS provider & requestor functions • Left. Hand DSM for MPIO • Application Aware Snapshot Manager • Recovery Manager for Windows • Windows Active Directory • • − Snapshots − Remote Copy − Multi-site array 4

Storage management made simple Centralized Management Console Manage all nodes • • From all locations Regardless of model or gen SAN status page • • • Real time monitoring Best practice summary See available updates Flexible options • • • 5 Wizard driven Manually driven CLI driven

HP Insight Control for v. Center Single pane of glass from VMware v. Center to your HP Converged Infrastructure Servers Management software Network Storage 6

Scalable – HP Store. Virtual adapts to business demands Add predictable application performance and capacity growth Store. Virtual features • Non-disruptive and linear scaling of performance and capacity − Start with today’s needs − Grow as needed − Migrate from virtual to physical − Build multi-tiered environment • One homogenous storage pool with i. SCSI and FC connectivity • Only product with software, rack and blade versions 7 Controller Scalable Storage Disks 1 o. Pool r 10 Gb. E NICs Redundancy

Store. Virtual Peer Motion Seamless and non-disruptive data mobility • • Systems Tiers Locations Disk types Form factors Different generations Physical and virtual platforms In a matter of minutes - Swap out/in entire clusters – upgrade technology non-disruptively All data remains online and available 8 Peer Motion In 6 Clicks – Seamlessly move volumes between:

Best-in-class high availability Five 9’s for mission critical high availability HP Store. Virtual Storage can sustain multiple concurrent failures and still keep data online and accessible • A unique feature of HP Store. Virtual, Network RAID offers protection above and beyond typical hardware redundancy with a minimum of 2 copies guaranteed to live on different nodes. • All physical capacity is aggregated and is available to all volumes created on the storage cluster, responding to i. SCSI requests as a single logical system. • The multi-site stretch cluster feature allows for an entire site to go down with half of the cluster still running with a complete copy of the data at the second site. • v. MSC certified – Multi-site configuration is designed to maintain data availability beyond a single physical or logical site and validates full compatibility with the VMware HA features over geographically dispersed sites 9

Storage HA for virtualization Always on storage Protect data from any SPOF including the array RAID 10 (Mirror copy) • Mixed workloads (email, DB, virtualization) • Can lose up to half of nodes and data remains available RAID 5 and 6 (Parity) • Read heavy workloads (file shares) Storage is as highly available as the VMs Volume level granularity Change network RAID levels on-the-fly 10 Per volume high availability NR 5 NR 10 A A F A B C D E F B C D P 1 E

Real-time protection from site failure – Multi-site HA First i. SCSI portfolio & Only VSA product with VMware v. MSC certification Physical separation for protection from: • Component failure • Node failure • Failure in rack • Failure of building • Site or Data Center failure The next level of HA for virtualized environments • All NR 10 volumes are online and accessible simultaneously at both sites • Volumes and VMs remain online in the event of a site failure • Volumes automatically re-sync after failed site comes back online 11 Site/Rack 2 Single cluster = or > 1 Gb Single cluster NR 10 Data Remains Online A D B A D D C C B Single cluster stretched between two racks, rooms or buildings

Product Overview What is VSA? A virtual storage appliance (VSA) is software-based storage that runs in a virtual machine on a virtualized server. It offers fully featured shared storage that is required by the virtualized applications. Benefits of VSA By converging applications and storage on the same server platform, customers gain the benefit of high utilization rates of compute power and storage with high efficiency of power, cooling and data center footprint. 12

HP Store. Virtual VSA Enables heterogeneous ITaa. S deployments utilizing a software-only scale-out storage solution • Open and extensible to any environment – Any x 86 server, multiple hypervisors • Increased agility – seamless data mobility across infrastructure and sites • Resiliency and risk reduction – Built-in backup and disaster recovery What’s New for Store. Virtual VSA? • • 13 New branding – HP Store. Virtual VSA (formerly HP Left. Hand VSA) New lower price – VSA single license at $3500 with 3 year support included – 36% savings New Store. Virtual VSA Multi-packs – quantities of 15, 60 or 1000 licenses New capabilities – Double performance with 2 virtual CPUs and multi-threading capability

HP Store. Virtual VSA – Why Now? Performance Density Capacity Virtualization Today’s media and compute technologies are expanding the scope of services that can be delivered within a modern server infrastructure 14

The virtualization wave comes to storage Traditional Infrastructure VM VM Servers VM VM VM Virtual Storage Appliance (VSA) VM VM VM VM VSA SC VM VM VM VM Servers with embedded VSAs and added disk Benefits Provided: • Full set of data services • Highly available • Aggregate performance resources • Shared storage for virtualization 15 Storage Controller Reduce storage costs Traditional Benefits Storage (NAS or SAN) + 20% Reduce energy costs Reduce footprint 50% 60%

Virtual Storage Appliances - HP’s leadership 5 years ago - Left. Hand VSA Software created the market of Virtual Storage Appliances By enabling the convergence of servers and storage, HP Left. Hand VSA has: • increased the capacity utilization and efficiency of virtualized servers • created better performing data services • made the server infrastructure flexible through data mobility As HP Left. Hand VSA - Over 12, 000 licenses in production today In Small and Medium businesses, ROBO and service provider environments 16

Storage for the Virtual Infrastructure HP Vision: The advent of more powerful server platforms and the adoption of solid-state technologies will accelerate the market shift towards a VSA design center for many emerging use cases App VMs SAN NAS Backup Hypervisor – your choice Any Server…any drive type Software based virtual storage: • Adds flexibility by supporting heterogeneous hardware and hypervisor technologies • Increases agility through seamless data mobility between technologies • Provides value with a variety of storage protocols and data services HP has a multi-year lead on the competition and a plan to deliver VSA based solutions across other products in the Converged Storage portfolio. 17

Where to use HP Store. Virtual VSA Start small then grow • • Fully featured shared storage for virtualization Upgrade to Store. Virtual appliances online Remote & Branch offices • • HA storage for smaller VM environments Affordable disaster recovery Testing sandbox • • Repurpose existing DAS or SAN Migrate to production Store. Virtual arrays online • • Create SSD tiers for high performance Build from blade or server disks • • Utilize capacity of existing infrastructure Easily adapt to changing customer demands Additional storage tier Cloud Service Providers 18

HP Store. Virtual VSA for SMB Affordable HA and DR for small or remote sites Store. Virtual VM for v. Sphere and Hyper-V Turn servers into fully featured, highly available arrays • Support any server certified for VMware v. Sphere or qualified for Microsoft Hyper-V • Convert existing direct-attached storage into Store. Virtual Storage • Repurpose existing SAN hardware VM VM NR NR 5 A A 10 A C B PB VSA can turn a server sale into a Converged Solution sale 19 A B PB C C B

How to sell Start Small, Grow Big Questions to Ask Benefits for the Customer • Do/Will you have virtualized servers running VMware v. Sphere or Microsoft Hyper-V in your environment? − How many servers do you have? • Do you have a need for a shared storage solution? • Do you have a limited budget that would benefit from starting with or using a low-cost storage solution that easily migrates to a physical SAN, if needed, in the future? • Transform the internal storage into a fully featured shared storage • Avoid up-front storage costs by using VSA on existing storage today, and then in the future move seamlessly to a physical HP Store. Virtual array as storage needs evolve. 20 What to Sell • HP Store. Virtual VSA Single License s– minimum 2 − LTU – TA 688 BA E-LTU – TA 688 BAE Stock LTU – TA 688 BB

Reduce storage costs Economics of VSA Purchase Price of Growth 20% $ 200, 000 $ 180, 000 Relative Street Price $ 160, 000 $ 140, 000 $ 120, 000 $ 100, 000 HP VSA $ 80, 000 Dell EQL $ 60, 000 $ 40, 000 $ 20, 000 21 235 225 215 205 195 185 175 165 155 Actual VMs 145 135 125 115 105 95 85 75 65 55 45 35 25 15 5 $Assumptions: - Similar Server Configs - HP begins with 3 servers - Dell begins with 2 servers + storage array - 15 VMs / server & 200 GB per VM

Storage solutions for ROBO sites An affordable, efficient and easy to manage solution Store. Virtual VSA and physical platforms let you: • Keep your branches up and running – and critical data available – at all times Main Office • Leverage current infrastructure at your remote offices – no additional HW needed Store. Virtual array • Centralize management to reduce staffing costs, reduce complexity of multiple locations • Have reliable, secure backup and recovery processes • Benefit from high efficiency of power, cooling and footprint 22 VSA

How to sell Remote and Branch Offices Questions to Ask Benefits for the Customer • Do you have remote or branch offices? − Do those offices have data that you would like to replicate back to the main site? • Are you worried about business continuity? − Is your data highly available even in the event of a server failure? • Provide highly available storage for smaller virtualized environments without requiring additional hardware. • Create affordable disaster recovery with replication from remote location back to the home office. 23 What to Sell • HP Store. Virtual VSA Single Licenses – minimum 2 − LTU – TA 688 BA E-LTU – TA 688 BAE Stock LTU – TA 688 BB • HP Store. Virtual VSA 15 pack Licenses − LTU – TC 402 A E-LTU – TC 402 AAE

Reduce power costs Power Savings of VSA Power Usage 60% 12000 Power (Watts) 10000 10, 620 W 8000 HP VSA 6000 Dell EQL 2. 6 x 4000 4, 160 W 2000 24 235 225 215 205 195 185 175 165 155 Actual VMs 145 135 125 115 105 95 85 75 65 55 45 35 25 15 5 0 Assumptions: - Similar Server Configs - HP begins with 3 servers - Dell begins with 2 servers + storage array - 15 VMs / server & 200 GB per VM

Reduce, Reuse, Recycle Keep storage acquisitions costs low by repurposing existing hardware Reduce storage costs Reuse existing hardware Recycle existing infrastructure VSA creates shared storage out of any internal or external disk capacity (DAS, SAN; FC, or i. SCSI) 25

How to sell Repurpose existing hardware Questions to Ask Benefits for the Customer • Do you have an existing server or storage hardware that you would like to repurpose or increase its capacity utilization? • Repurpose existing DAS or SAN and add new functionality to hardware that still has some life left to it. • Convert retiring servers into a new storage tier or storage for a testing sandbox. • Can be used to test software updates or new applications before going into production. What to Sell • HP Store. Virtual VSA Single Licenses – minimum 2 − LTU – TA 688 BA E-LTU – TA 688 BAE Stock LTU – TA 688 BB 26

Add a new storage tier Create Tier 1 Storage with Ease Add Solid State Disks where needed to quickly address heavy workload demands 27

How to sell Build a new tier Questions to Ask Benefits for the Customer • Have you ever wondered how to gain a high performance SSD tier without the incurring the huge expense? • Create a high performance tier within your servers for direct connection to the workload • Use with servers or storage blades for and affordable solution that only requires SSDs to be purchased, not a full SSD array. What to Sell • HP Store. Virtual VSA Single Licenses – minimum 2 − LTU – TA 688 BA E-LTU – TA 688 BAE Stock LTU – TA 688 BB 28

Independent Public Cloud Provider Benefit from footprint optimization – utilize capacity of existing infrastructure By adding VSA to a new or existing virtualized server infrastructure, a service provider can: VM VM • Add a dynamic, fully-featured storage tier within their server platforms • Optimize efficiency of servers – Footprint optimization, power and cooling savings • Simplify system management • Allow data mobility, to easily adapt to the changing demands of customers • Introduce a new service for customers 29 without growing the infrastructure D 2200 sb

How to sell Cloud Services Questions to Ask Benefits for the Customer • Do you provide a public cloud service to your users? • Do you have an integrated storage offering for your cloud? • Utilize capacity of existing infrastructure and add new services for your customers • Easily adapt to changing customer demands with a flexible server/storage infrastructure What to Sell • HP Store. Virtual VSA 60 pack Licenses − LTU – TC 403 A E-LTU - TC 403 AAE • HP Store. Virtual VSA 1000 pack Licenses − LTU – TC 404 A E-LTU – TC 404 AAE 30

How providers double their services Storage Services Backup for SMBs to the Cloud For managed service providers offering dedicated servers to customers • Add VSA and now offer dedicated server and storage services • Same hardware, same footprint – double the revenue Offer a new service to SMBs – allow them to replicate their array to your cloud • Cloud provider has Store. Virtual-based cluster (using either VSA or physical arrays) • SMB runs Store. Virtual in their office – send remote snapshots to the cloud 31

Powerful Positioning: “Most Complete” Modular Cloud X 86 Virtualization Blade Servers Optimized – Converged storage that is simple, agile and efficient for virtualized environments and tightly integrated with v. Sphere 5 – Performance tested for typical workloads; Exceptional power, cooling, and storage efficiency – HP integrated server, storage, networking management with VMware v. Center Server VMware + HP Blade. System + HP Store. Virtual VSA Simplified – Preconfigured for a range of customer needs – Easy to order complete virtualized infrastructure – Easy, rapid installation with low risk – Single point of contact for end-to-end support Midrange Disk Arrays Flexible and Designed to Grow 32 – Pay-as-you-grow, don’t need to over purchase server, storage, networking capacity upfront – Support variety of application workloads including virtualized tier 1 applications – Scalable and extensible to the cloud – v. Center automates the management of an increasingly broad pool of datacenter resources and HP Insight is tightly integrated

Reduce footprint Consolidation of VSA Footprint 40 50% 35 34 U Rackspace (U) 30 25 HP VSA 20 Dell EQL 15 2. 1 x 16 U 10 5 33 235 225 215 205 195 185 175 165 155 Actual VMs 145 135 125 115 105 95 85 75 65 55 45 35 25 15 5 - Assumptions: - Similar Server Configs - HP begins with 3 servers - Dell begins with 2 servers + storage array - 15 VMs / server & 200 GB per VM

What’s your motivation? Double your sale into virtual environments with HP Store. Virtual VSA Example of deal with customer that has 15 remote offices BONUS: Raise the overall solution gross margin with the addition of VSA and hard drives! 34

HP Store. Virtual Storage Why you should sell HP Store. Virtual VSA Meet the needs of more customers Offer virtual storage for any server, any hypervisor. Sell into existing virtualized server environments or alongside the server sale Industry leading affordabilityand all inclusive feature set allows you to competitively sell from SMB to the Enterprise Expanded revenue opportunities through initial low-cost deployment with an upgrade path into more or different Left. Hand Storage optimized for virtual environments 35

Best Practices When Selling Store. Virtual VSA: A minimum of 2 VSA licenses must be sold in the initial sale • Having 2 or more VSA systems provides a clustered storage pool with high availability and disaster recovery. This greatly benefits the customer by giving them a solution for business continuity. Inform the customer: • Using only two VSA systems requires a Failover Manager for the highest level of data availability and automated failover in the event of a server failure • The Failover Manager (FOM) is a free download and needs to be installed on a 3 rd piece of hardware The Store. Virtual Failover Manager (FOM) is a Left. Hand OS component provisioned as a virtual machine that runs in VMware ESX, Microsoft Hyper-V or VMware Workstation. The Failover Manager acts as a quorum tie-breaker in two-node managements groups and multi-site configurations only – it is not required for any other configuration. The FOM should not be installed on the Store. Virtual shared storage. 36

Competitive HP Store. Virtual VSA vs VMware v. SA Store. Virtual VSA VMware v. SA Yes 10 3 3. 5, 4. x, 5. x v. Center management Yes Hyper-V support Yes No 10 TB per license 36 TB across 3 hosts i. SCSI: 1 Gb. E, 10 Gb. E NFS: 1 Gb. E, 10 Gb. E • Network RAID • Thin Provisioning • Snapshots • Remote Copy • Storage Clustering • App Integration • Smart. Clones • Peer Motion • Integration w/ ESX and Hyper-V • Volume sync mirror • v. Sphere storage mgmt: − Thin Provisioning − Storage v. Motion − Snaps − Clones VMware supported (HCL) Max node support In July 2011, as part of the v. Sphere 5 launch, VMware announced a new product, the v. Sphere Storage Appliance (v. SA). This product is similar to the HP Store. Virtual VSA and is aimed at small businesses with an interest in starting a virtual environment. v. Sphere support The HP VSA has been in the market for 5 years and is seen as a leader of virtual storage technology. Capacity Connectivity Features 37 HP Store. Virtual VSA is: VMware v. SA is: A full-featured virtual SAN Array Shared storage for HA virtualization i. SCSI/FC connected block volumes NFS connected file shares A scalable storage platform—internal or external Limited to 3 servers—internal disk only For customers running 5. 1 or older version of ESX or any version of Hyper-V For customer running v. Sphere 5 For advanced virtualized environments that may require comprehensive storage feature-set, scalability, replication to main data center For small business with limited storage functionality requirements

Thank you © Copyright 2012 Hewlett-Packard Development Company, L. P. The information contained herein is subject to change without notice.